435. Unpacking the Decline in Organic Reach

435. Unpacking the Decline in Organic Reach

Organic content reach is on the decline again!

"It's inevitable, this is what social media companies do" and "All they are interested in is posting more ads" I keep seeing people comment but it really isn't as simple as that. LinkedIn is not an advertising company like Meta, they are a business that primarily generates revenue from subscriptions so the reasons for the decline in reach is more complex.

Also in this episode:

  • Creator mode confusion
  • LinkedIn™️ Games
  • AI-generated content screening
  • The new immersive video feed mystery
  • Post of the week

Mentioned in this episode:

This show was created by the original host of the show, Mark Williams.

Episoder(479)

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32. The State of LinkedIn

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31. Does LinkedIn Advertising Work?

31. Does LinkedIn Advertising Work?

NewsThe way we receive invitation notifications has changed (see video below) I also mentioned 2 pieces of software to help with speedy messaging which were TextExpander for Mac or Phrase Express for ...

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30. Do LinkedIn owe you $50?

30. Do LinkedIn owe you $50?

NewsLinkedIn Settles Password Hacking Class Action Lawsuit for $1.25M The settlement terms provide that LinkedIn's paid users can submit a claim, but only if they declare that they read the privacy po...

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29. Deep Nishar Resigns

29. Deep Nishar Resigns

Show NotesThe UKPod14 conference was a great success and the keynote speaker was Jason Van Orden from Internet Business Mastery.This podcast is unlikely to be found on iTunes until we receive more 5 s...

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28. The Power of Groups

28. The Power of Groups

NewsCould this the beginning of the end of personalised invitations? Watch the video below to see what happened when inviting from a newly created profileIntroductions. It is long longer possible to s...

15 Aug 201432min

27. Pay it Forward Sucks!

27. Pay it Forward Sucks!

NewsNot much happened this week other than LinkedIn getting stung for $6m for a labour violation regarding unpaid wages. The BBC article is herePay it ForwardWikipedia definitionQuestionHow can I save...

8 Aug 201432min

26. Q2 Results and much more

26. Q2 Results and much more

Show NotesLinkedIn delivers encouraging Q2 financial results313 million members84m unique visitors25bn page views (down 1bn from 1st qtr)$534m revenue - 47% year on year increaseTalent Solutions makes...

2 Aug 201437min

25. Interview with Andy Headworth

25. Interview with Andy Headworth

News - Custom profile backgrounds are now being rolled out to non premium usersAndy's LinkedIn profileAndy on TwitterMentioned in this episode:This show was created by the original host of the show, M...

19 Jul 201437min

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