The Who What Wear Podcast: What Does It Mean To Be An American Fashion Designer in 2025? Featuring Sergio Hudson, Jackson Wiederhoeft, and Allina Liu
Second Life30 Apr 2025

The Who What Wear Podcast: What Does It Mean To Be An American Fashion Designer in 2025? Featuring Sergio Hudson, Jackson Wiederhoeft, and Allina Liu

What does it take to make it as an independent designer today? Is New York Fashion Week dead? This week, Who What Wear Associate Features Editor Ana Escalante breaks down her recent piece for our Spring Issue about the state of the fashion industry—and what it feels like to be an American fashion designer in 2025. She and Editorial Director Lauren Eggertsen discuss why Ana wanted to explore this topic given the current sociopolitical climate, and what she learned from meeting with a half dozen American designers. Plus, Ana shares snippets from her interviews with Business of Fashion senior correspondent Sheena Butler-Young, as well the designers themselves, including Sergio Hudson, Jackson Wiederhoeft, and Allina Liu. They dive into their hopes and fears for the industry, the challenges they’re facing right now, and more. Shop our editor's picks here!

Episoder(674)

Ariana Ferwerda and Kiley McKinnon: Co-Founders of Halfdays

Ariana Ferwerda and Kiley McKinnon: Co-Founders of Halfdays

Ariana Ferwerda and Kiley McKinnon are the co-founders of the women’s ski and activewear brand Halfdays. McKinnon is a former freestyle aerial skier who competed at the 2018 Pyeongchang Olympics, and ...

28 Apr 202558min

The Who What Wear Podcast:  Pistola Denim Founder Grace Na on Building a Denim Powerhouse, Embracing Data-Driven Design, and the Fate of Skinny Jeans

The Who What Wear Podcast: Pistola Denim Founder Grace Na on Building a Denim Powerhouse, Embracing Data-Driven Design, and the Fate of Skinny Jeans

Grace Na is the founder of Pistola, a Los Angeles–based womenswear and denim brand. Since its creation in 2013, Pistola has become a go-to destination for reasonably priced, trendy, high-quality denim...

23 Apr 202521min

Anna Harman: Co-Founder and CEO of Studs

Anna Harman: Co-Founder and CEO of Studs

Anna Harman is the co-founder and CEO of the ear-piercing and earrings brand Studs. She began her career as a mutual fund formation lawyer but soon realized she didn’t have a passion for law. She then...

21 Apr 202555min

The Who What Wear Podcast: Violette_FR Founder Violette Serrat on Her Innovative, Effortless French-Inspired Products and Launching in Sephora

The Who What Wear Podcast: Violette_FR Founder Violette Serrat on Her Innovative, Effortless French-Inspired Products and Launching in Sephora

Violette Serrat is a makeup artist, designer, and founder of the popular makeup brand Violette_FR. She began her career in fine art and makeup artistry (listen to her Second Life episode from 2023 her...

16 Apr 202531min

Tennille Jenkins: Content Creator and Co-Founder of The Tennille Life

Tennille Jenkins: Content Creator and Co-Founder of The Tennille Life

Tennille Jenkins is a content creator and co-founder of the popular and long-running blog The Tennille Life. She studied interior architecture and design in college and started her career as an interi...

14 Apr 202555min

BONUS: The Who What Wear Podcast: Alex Bovaird Returns! The White Lotus Costume Designer on Every Fashion Easter Egg in Season 3 and the Impact of Her Costumes

BONUS: The Who What Wear Podcast: Alex Bovaird Returns! The White Lotus Costume Designer on Every Fashion Easter Egg in Season 3 and the Impact of Her Costumes

Alex Bovaird, costume designer of The White Lotus, is back for a bonus episode! She sat down with Who What Wear senior fashion and social media editor Tara Gonzalez the morning after the finale to cha...

10 Apr 202532min

The Who What Wear Podcast: Demi Moore's Stylist Brad Goreski on His Whirlwind Year of Expertly Executed Red Carpet Looks

The Who What Wear Podcast: Demi Moore's Stylist Brad Goreski on His Whirlwind Year of Expertly Executed Red Carpet Looks

Brad Goreski is a celebrity stylist whose impressive client list includes the legendary Demi Moore. Over the last 15 years, he's created countless stunning looks for her, but as she promoted her film ...

9 Apr 202538min

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