Ep 2343 Barbara Fitzgerald interviews Honore Comfort | Masterclass US Wine Market

Ep 2343 Barbara Fitzgerald interviews Honore Comfort | Masterclass US Wine Market

Welcome to Episode 2343 of the Italian Wine Podcast. In this episode, Barbara Fitzgerald interviews Honore Comfort, vice president of international marketing at the Wine Institute, public policy association of 1,000 California wineries and affiliated businesses. Key takeaways: What are the generational disconnects at play when inviting young consumers into the wine category? How can brands engage young consumers in a meaningful way? How can wineries think outside of the box but inside their budgets? More about the guest: Honore draws on 18 years of international wine marketing, association management, and brand strategy experience to promote export sales of California wines and build the California Wines brand on a global scale. Prior to joining Wine Institute in 2019, she served for nearly 10 years as the executive director of the Sonoma County Vintners, a trade marketing organization for Sonoma County wineries. Previously with Foster’s Wine Estates Americas (now Treasury Wine Estates), Honore headed up North American marketing efforts for several major wine brands. In 2015 she became the president of Brack Mountain Wine Company in Sonoma County, where she oversaw sales and marketing, brand development, and business strategy. Connect: Website: https://wineinstitute.org/ Linkedin: https://www.linkedin.com/in/honore-c-a7919a5/ More about the host: With a career of nearly two decades in the wine industry, Barbara specializes in D2C marketing and business development. She's led roles from entry level to senior management, combining her extensive experience with data analysis, critical thinking and storytelling while driving revenue growth and brand recognition for California wineries. As a part of the 4th generation of an Italian-American family among the California wine industry pioneers, Barbara has spent her life around wine growing, production, marketing, distribution and hospitality. A Syracuse University graduate, she returned to California to gain diverse industry perspectives from a range of wineries. As an Italian Wine Ambassador, she brings her expertise to the Italian wine market, known for its authenticity and consumer demand. Barbara now runs Apri La Creative Consulting, coaching wineries in Italy and the US to strategically develop their D2C channels in line with their brand values. Together with her husband, Barbara also owns and operates a boutique wine production company, and a small import company specializing in Italian wines to the US. Connect: Instagram: https://www.instagram.com/barbarajeanfitz/ LinkedIn: https://www.linkedin.com/in/barbara-fitzgerald-iwa/Website: https://www.aprilacreative.com _______________________________ Let's keep in touch! Follow Italian Wine Podcast on our social media channels: Instagram: https://www.instagram.com/italianwinepodcast/ Facebook: https://www.facebook.com/ItalianWinePodcast Twitter: https://www.twitter.com/itawinepodcast Tiktok: https://www.tiktok.com/@mammajumboshrimp LinkedIn: https://www.linkedin.com/company/italianwinepodcast If you feel like helping us, donate here: https://www.italianwinepodcast.com/donate-to-show/ Until next time, Cin Cin!

Episoder(2531)

Ep. 7 Monty Waldin interviews Maria Sabrina Tedeschi of Cantine Tedeschi | Discover Italian Regions: Veneto

Ep. 7 Monty Waldin interviews Maria Sabrina Tedeschi of Cantine Tedeschi | Discover Italian Regions: Veneto

In this episode of Italian Wine Podcast, Maria Sabrina Tedeschi from Cantine Tedeschi in Valpolicella tells Monty Waldin about her commitment to protect what the past generations did for Valpolicella and her willingness to improve both the quality and the image of the land. She also tells Monty about her love for Burgundy wines and the Burgundy region where she spent 6 months in an Erasmus exchange. According to Maria Sabrina, Burgundy wines share a similar elegance to Valpolicella wines. Join Monty Waldin on Italian Wine Podcast for exciting conversations about Italian wine.

7 Mar 20178min

Ep. 9 Monty Waldin interviews Giuseppe Mazzocolin of Felsina Berardenga Winery in Chianti Classico | Discover Italian Regions: Tuscany / Toscana

Ep. 9 Monty Waldin interviews Giuseppe Mazzocolin of Felsina Berardenga Winery in Chianti Classico | Discover Italian Regions: Tuscany / Toscana

In this episode, Giuseppe Mazzocolin from the Fèlsina Berardenga Winery in Chianti Classico tells Monty Waldin that he started to learn about wine “in the family of our farmers, in the osteria, in the trattoria, when wine was something in-between, a connection.” Giuseppe tells Monty that wine-making is also an important expression of man’s deep connection with the natural world. “When I see Siena from our vineyard it is a great way to understand that we are connected with the natural world.” Giuseppe talks about his former career as a literature teacher and how his career path changed when he fell in love with his wife Gloria Poggiali and with Sangiovese. Tune in to Italian Wine Podcast for a “cin cin” with Italian Wine People.

7 Mar 201710min

Ep. 8 Monty Waldin interviews Emilia Nardi of Tenute Silvio Nardi | Discover Italian Regions: Tuscany / Toscana

Ep. 8 Monty Waldin interviews Emilia Nardi of Tenute Silvio Nardi | Discover Italian Regions: Tuscany / Toscana

In this podcast Emilia Nardi from the Brunello di Montalcino family estate called Tenute Silvio Nardi talks to Monty Waldin about the challenges women face in the wine business. As she explains in the interview, her experience has been rewarding and one where she received help and solidarity from other women. Emilia speaks of the rhythms of wine-making and the need for patience and respect in order to understand what nature offers. She considers herself “a country woman,” who loves cooking and sharing her cooking with friends. Tune in to Italian Wine Podcast with Monty Waldin to discover the uniqueness of the Italian wine-making traditio

7 Mar 20177min

Ep. 10 Monty Waldin interviews Meri Tessari of the Suavia Winery in Soave | Discover Italian Regions: Veneto

Ep. 10 Monty Waldin interviews Meri Tessari of the Suavia Winery in Soave | Discover Italian Regions: Veneto

In this podcast, Monty Waldin meets Meri Tessari of the Suavia Winery in Soave. Meri tells Monty that she works in the family winery with her two sisters. Her winery works with locally-grown grapes such as Garganega and Trebbiano di soave and their aim is to transmit the unique identity of the Soave Classico territory. Italian Wine Podcast hosted by wine writer Monty Waldin explores family histories, wine-making traditions, and personal stories of renowned producers of Italian wine.

7 Mar 201710min

Ep. 6 Monty Waldin interviews Virginie Saverys of Avignonesi Winery | Discover Italian Regions: Tuscany / Toscana

Ep. 6 Monty Waldin interviews Virginie Saverys of Avignonesi Winery | Discover Italian Regions: Tuscany / Toscana

In this episode Monty Waldin interviews Virginie Saverys of the Avignonesi Winery in Montepulciano, Tuscany, one of the producers who revolutionized biodynamic wine. Virginie talks about her commitment to work towards a copper-free and sulfur-free vineyard. She tells Monty that she loves cooking spicy food with the chilis she grows in her vegetable garden. Join Monty Waldin and his guests for another festive “cin cin” with Italian Wine People!

7 Mar 201712min

Ep. 11 Monty Waldin interviews Lamberto Frescobaldi of the Frescobaldi Wineries | Discover Italian Regions: Tuscany / Toscana

Ep. 11 Monty Waldin interviews Lamberto Frescobaldi of the Frescobaldi Wineries | Discover Italian Regions: Tuscany / Toscana

In this podcast, Monty Waldin interviews Lamberto Frescobaldi, whose family wine-making tradition in the Frescobaldi Wineries dates back to the fourteenth century. “All Number one wines in the world are able to capture the spirit of the soil, of the place, of the people and put them in a glass” explains Lamberto. He talks to Monty about his childhood growing up in the Nipozzano estate in contact with nature and about his recent project of setting up a vineyard on the prison island of Gorgona. On the island, prisoners work with enologists and agronomists of the Frescobaldi estates to produce wine and to learn new skills, with the aim of facilitating their reintegration into society at the end of their detention. Tune in to Italian Wine Podcast with Monty Waldin to meet the Italian Wine People!

7 Mar 201721min

Ep. 5 Monty Waldin interviews Chiara Lungarotti of the Lungarotti Winery | Discover Italian Regions: Umbria

Ep. 5 Monty Waldin interviews Chiara Lungarotti of the Lungarotti Winery | Discover Italian Regions: Umbria

In this episode, Chiara Lungarotti from the Giorgio Lungarotti Winery in Torgiano tells Monty about the beautiful Umbrian landscape, and the way its climate brings about the unique flavors of their wine, Rubesco, a blend of Sangiovese (90%) and Colorino (10%). She also talks about their world-renowned wine museum ‘MUVIT’ whose collections explore the links between wine and the Mediterranean civilizations. Tune in to Italian Wine Podcast with Monty Waldin to discover the uniqueness of the Italian wine making tradition!

5 Mar 20178min

Ep. 4 Monty Waldin interviews Giuseppe Tasca d'Almerita of Tasca d'Almerita Winery | Discover Italian Regions: Sicily / Sicilia

Ep. 4 Monty Waldin interviews Giuseppe Tasca d'Almerita of Tasca d'Almerita Winery | Discover Italian Regions: Sicily / Sicilia

“Sicily is a place with a very deep culture, very deep roots that we can match all together and make a fantastic place for visitors from all over the world,” tells Giuseppe Tasca d’Almerita in this fourth episode of Italian Wine Podcast. Monty Waldin chats to Giuseppe Tasca d’Almerita about his love for Sicily and for aged white wines, and about his admiration for the young generations working in agriculture and viticulture. Join us for a cin cin with another key protagonists of the Italian wine-making tradition.

4 Mar 20179min

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