GEN C: Gen Alpha Will Change The World, We Just Don't Know How Yet

GEN C: Gen Alpha Will Change The World, We Just Don't Know How Yet

Razorfish President, Dani Mariano, explores how brands can build authentic connections through emerging technologies and explains why Gen Alpha is reshaping the future of marketing and commerce. In this episode of Gen C, host Sam welcomes Dani Mariano, President of Razorfish, a 30-year-old creative agency known for innovation in the marketing world. Dani discusses how Razorfish has evolved from a digital agency to a "marketing transformation agency" helping brands navigate emerging technologies like blockchain, Web3 and AI. She shares insights on the shift from points-based loyalty programs to creating authentic emotional connections with consumers and reveals research about Gen Alpha's sophisticated digital behavior and their surprising influence on household purchasing decisions. Links mentioned from the podcast: Razorfish’s Twitter Razorfish’s Website Watch this episode on video: YouTube CoinDesk Follow us on Twitter: Sam Ewen, CoinDesk - "Gen C" features hosts Sam Ewen. Executive produced by by Uyen Truong. Our theme music is "1882” by omgkirby x Channel Tres with editing by Doc Blust. Artwork by Nicole Marie Rincon. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Episoder(3948)

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A new proposal for Bitcoin Quantum Computing resistance dropped this week, and we have an update on state-by-state data center moratoriums. Get your tickets to OPNEXT 2026 before prices increase! J...

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Will there be a stablecoin deal? Crypto Council for Innovation CEO Ji Hun Kim joins Renato Mariotti and Rebecca Rettig to bring a little optimism to the ongoing crypto legislation debate. He breaks ...

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Trump-Linked World Liberty Financial Raises Insider Access Questions | CoinDesk Daily

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Trump's World Liberty Financial uses five billion WLFI to borrow $75M from a platform its adviser co-founded. On-chain data analyzed by CoinDesk shows World Liberty Financial used its own stablecoin ...

10 Apr 2min

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What quantum means for Satoshi's bitcoin with Project Eleven CEO Alex Pruden. Two recent landmark papers dramatically shortened the timeline for a quantum threat to blockchain security. Project Eleve...

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