GEN C: Gen Alpha Will Change The World, We Just Don't Know How Yet

GEN C: Gen Alpha Will Change The World, We Just Don't Know How Yet

Razorfish President, Dani Mariano, explores how brands can build authentic connections through emerging technologies and explains why Gen Alpha is reshaping the future of marketing and commerce. In this episode of Gen C, host Sam welcomes Dani Mariano, President of Razorfish, a 30-year-old creative agency known for innovation in the marketing world. Dani discusses how Razorfish has evolved from a digital agency to a "marketing transformation agency" helping brands navigate emerging technologies like blockchain, Web3 and AI. She shares insights on the shift from points-based loyalty programs to creating authentic emotional connections with consumers and reveals research about Gen Alpha's sophisticated digital behavior and their surprising influence on household purchasing decisions. Links mentioned from the podcast: Razorfish’s Twitter Razorfish’s Website Watch this episode on video: YouTube CoinDesk Follow us on Twitter: Sam Ewen, CoinDesk - "Gen C" features hosts Sam Ewen. Executive produced by by Uyen Truong. Our theme music is "1882” by omgkirby x Channel Tres with editing by Doc Blust. Artwork by Nicole Marie Rincon. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Episoder(3949)

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Why Iran Wants Crypto for Strait of Hormuz Tolls | CoinDesk Daily

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9 Apr 1h 27min

Morgan Stanley Launches Cheapest Bitcoin ETF | CoinDesk Daily

Morgan Stanley Launches Cheapest Bitcoin ETF | CoinDesk Daily

Morgan Stanley's spot Bitcoin ETF is here. Morgan Stanley's spot Bitcoin ETF begins trading today under the ticker MSBT, making it the first proprietary Bitcoin fund from a major U.S. bank. With 16,0...

8 Apr 2min

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7 Apr 2min

Blockspace: Matt Odell on OpenSats’ 17th Grant, $270M Drift Hack, Charles Schwab Eyes BTC Trading

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7 Apr 1h 8min

Invesco Takes Over Superstate’s $900M Fund; Franklin Crypto in Focus

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6 Apr 28min

Lawmakers Outraged Over "Disgusting" War Bets on Polymarket | CoinDesk Daily

Lawmakers Outraged Over "Disgusting" War Bets on Polymarket | CoinDesk Daily

Polymarket faces political backlash over contract tied to rescuing U.S. soldiers in Iran. Polymarket removed a betting market on the rescue of U.S. service members in Iran after lawmakers criticized ...

6 Apr 3min

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