GEN C: Gen Alpha Will Change The World, We Just Don't Know How Yet

GEN C: Gen Alpha Will Change The World, We Just Don't Know How Yet

Razorfish President, Dani Mariano, explores how brands can build authentic connections through emerging technologies and explains why Gen Alpha is reshaping the future of marketing and commerce. In this episode of Gen C, host Sam welcomes Dani Mariano, President of Razorfish, a 30-year-old creative agency known for innovation in the marketing world. Dani discusses how Razorfish has evolved from a digital agency to a "marketing transformation agency" helping brands navigate emerging technologies like blockchain, Web3 and AI. She shares insights on the shift from points-based loyalty programs to creating authentic emotional connections with consumers and reveals research about Gen Alpha's sophisticated digital behavior and their surprising influence on household purchasing decisions. Links mentioned from the podcast: Razorfish’s Twitter Razorfish’s Website Watch this episode on video: YouTube CoinDesk Follow us on Twitter: Sam Ewen, CoinDesk - "Gen C" features hosts Sam Ewen. Executive produced by by Uyen Truong. Our theme music is "1882” by omgkirby x Channel Tres with editing by Doc Blust. Artwork by Nicole Marie Rincon. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Episoder(3958)

Greetings from Bitstanbul

Greetings from Bitstanbul

A Russian team with big aspirations plans to build a cargo drone fleet connected via blockchain. -AND- Long-term thinking? In a rare move, ICO founders will delay crypto paydays for a decade. -DON’T ...

13 Aug 201811min

EOS Is Forking and Forking and Forking

EOS Is Forking and Forking and Forking

Micropayment applications are taking off on bitcoin's Lightning Network. -AND- Facebook’s David Marcus is stepping down from the Coinbase board of directors. -DON’T MISS- CoinDesk’s David Floyd joins ...

10 Aug 201814min

Tezos Is Doing OK For Once

Tezos Is Doing OK For Once

The SEC will decide on 9 proposals in the coming months, not counting the one they just delayed. -AND- IBM and Maersk have 94 companies signed up to their supply chain platform. -DON’T MISS- CoinDesk’...

9 Aug 201814min

Augur’s Unpredictable Drop

Augur’s Unpredictable Drop

State Street is looking to adopt blockchain technology for securities lending – that's if internally they can all get on the same page. -AND- The SEC’s Bitcoin ETF decision has been postponed until S...

8 Aug 201814min

Will the SEC Answer a Billion-Dollar Question?

Will the SEC Answer a Billion-Dollar Question?

A 17th century principle is finding use in 21st century tech. We’ll talk about blockchain insurance. -AND- Another U.S. state will start to recognize blockchain data. Rock and roll! -DON’T MISS- CoinD...

7 Aug 201812min

Smartdrops Keep Fallin' On My Head...

Smartdrops Keep Fallin' On My Head...

Digital Asset is ready to spread wings and fly — the startup’s CEO Blythe Masters tells CoinDesk about the project’s new ambitions. -AND- Economist and investor Tuur Demeester doesn’t expect bitcoin t...

6 Aug 20188min

Mt. Gox's Creditors Come Calling

Mt. Gox's Creditors Come Calling

The New York Stock Exchange’s parent company plans to launch a digital assets platform and a bitcoin futures product. -AND- Setting sun? It turns out that US dollars are dominating the bitcoin trading...

3 Aug 20185min

Is Bitcoin Mining Profitable?

Is Bitcoin Mining Profitable?

A company previously only known for a crazy party with palm readings and something called “moon oil mining” has finally been formally revealed… and they’re trying to rebuild the internet. We'll look a...

2 Aug 201814min

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