Demoted6 Mai 2025

Behind The Scenes of Influencer Marketing ft. Annie Varellas, Brand Manager at Corporate Natalie

Ever wondered what it’s really like to work behind the scenes with a major online creator? Join us this week as we sit down with Annie Varellas, the Brand Manager for our host, Corporate Natalie!

Annie pulls back the curtain on her fascinating role in the world of influencer marketing, giving us a glimpse into her day-to-day life and the surprising aspects of working so closely with a creator. We delve into compensation, how to get a job in the space, the power of building a company with an all-woman team, and the unique advantages of open communication in the workplace.

Listeners chimed in with burning questions around the need for a large social battery, Annie’s unconventional sleep schedule, fitness routines, and the pair’s professional pet peeves. Discover the professional strengths and weaknesses that balance this dynamic duo.

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We want to hear from you! Send in your Corporate Confessions, Dear Demoted questions, and Shout-outs right here: ⁠https://forms.gle/nJc667dUL65Xh63C6⁠

Episode Content: 00:00 - Introducing Annie Varellas, Brand Manager for Corporate Natalie 03:44 - What does a Brand Manager do in influencer marketing? 08:29 - A Week in the Life of Corporate Natalie’s Brand Manager 13:21 - Something Surprising about Working for a Creator 15:46 - Is Annie Fairly Compensated in her Role? 18:23 - Crafting Your Ideal Job 22:23 - Building a Company with an All Woman Team and the Advantage of Open Emotions in the Workplace 28:03 - Questions from Listeners: Who has a bigger social battery? 30:29 - Annie’s Crazy Sleep Schedule 32:35 - Pet Peeves Working with Corporate Natalie 35:55 - Corporate Natalie’s Fitness Journey and Annie’s Triathlon 39:15 - A Professional Strength that is the other’s Weakness 41:21 - Dating in San Francisco as an Influencer 43:07 - Things you might not know about Corporate Natalie and her Brand Manager Annie 46:03 - Tips for Giving Feedback to a Sensitive Employee 48:12 - Promoted or Demoted: Weekend Work, VLogging, Fighting in the Newark Airport 52:35 - Dear Demoted: What is the Appropriate Response Time for Work Messages? 56:29 - Shout outs to the Moterheads

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