The Digital Marketing Toolkit

The Digital Marketing Toolkit

#10: The Digital Marketing Toolkit

In this week's episode we're talking all about the Digital Marketing Toolkit, the variety of tools available to us as marketers to help us reach our target audience. For my money it all comes down to five different areas:

  1. Search Engine Optimization (SEO)
  2. Permission Marketing
  3. Social Media
  4. Content Strategy
  5. Paid Advertising

Everything we do online will fall into one of these five areas, and so it makes sense to try to understand what each one is all about, so we can figure out if it's worth our precious resources.

CONTINUING EDUCATION: I'm sharing a link to a YouTube video I shared a few months back where I discussed the same topic. If you want to see my shining face, it may be worth watching... or if you're a visual learner, it may be helpful to see some of the examples I share. It's a bit shorter (just about 10 minutes), and pretty straightforward. You can also poke around and see some of my other videos as well.

LINK: https://www.youtube.com/watch?v=y89ppUdLxv0&t=297s Finally, I want to hear from you. Reach out to me - chip@chipklose.com - and tell me what you're struggling with. Got a question? Working on something in your restaurant? Ask away... I'll try to answer it in one of the upcoming episodes, and maybe even devote an entire episode to the topic if it warrants it.

Episoder(543)

You Don’t Have a Marketing Problem, You Have a Clarity Problem

You Don’t Have a Marketing Problem, You Have a Clarity Problem

#534 - You Don’t Have a Marketing Problem, You Have a Clarity Problem *****  This week's episode is brought to you by: MARQII  MARQII is your one-stop-shop for listings management and reputation manag...

19 Mar 13min

Busy Is NOT Profitable

Busy Is NOT Profitable

#533 - Busy Is NOT Profitable ***** This week's episode is brought to you by: OVATION OVATION provides frictionless feedback, streamlined guest recovery, and operational insights – all focused on the ...

16 Mar 15min

The Connection Between Marketing and Culture (ENCORE)

The Connection Between Marketing and Culture (ENCORE)

#532 - The Connection Between Marketing and Culture (ENCORE) *****  This week's episode is brought to you by: MARQII  MARQII is your one-stop-shop for listings management and reputation management. Co...

12 Mar 20min

How to Inject True Hospitality into Our Restaurants

How to Inject True Hospitality into Our Restaurants

#531 - How to Inject True Hospitality into Our Restaurants ***** This week's episode is brought to you by: OVATION OVATION provides frictionless feedback, streamlined guest recovery, and operational i...

9 Mar 38min

What Exactly is a Figure Eight?

What Exactly is a Figure Eight?

#530 - What Exactly is a Figure Eight? *****  This week's episode is brought to you by: MARGIN EDGEVISIT: https://www.marginedge.com/lp/chip This week's episode is brought to you by: RESTAURANT SCALE...

5 Mar 11min

If You Can't Take a Vacation, You Don't Have a Business

If You Can't Take a Vacation, You Don't Have a Business

#529 - If You Can't Take a Vacation, You Don't Have a Business *****   This week's episode is brought to you by: KICKFINVISIT: https://kickfin.com/demo/ This week's episode is brought to you by: AJINO...

2 Mar 15min

How to Find a POS That Works for You

How to Find a POS That Works for You

#528 - How to Find a POS That Works for You *****  This week's episode is brought to you by: MARGIN EDGEVISIT: https://www.marginedge.com/lp/chip This week's episode is brought to you by: RESTAURANT ...

26 Feb 35min

Putting Employee Retention Front and Center

Putting Employee Retention Front and Center

#527 - Putting Employee Retention Front and Center *****   This week's episode is brought to you by: KICKFINVISIT: https://kickfin.com/demo/ This week's episode is brought to you by: AJINOMOTOVISIT: h...

23 Feb 36min

Populært innen Business og økonomi

stopp-verden
lydartikler-fra-aftenposten
dine-penger-pengeradet
rss-penger-polser-og-politikk
rss-borsmorgen-okonominyhetene
e24-podden
pengepodden-2
tid-er-penger-en-podcast-med-peter-warren
pengesnakk
livet-pa-veien-med-jan-erik-larssen
finansredaksjonen
utbytte
stormkast-med-valebrokk-stordalen
morgenkaffen-med-finansavisen
lederpodden
rss-markedspuls-2
rss-sunn-okonomi
rss-pa-konto
liberal-halvtime
stockup