The Digital Marketing Toolkit

The Digital Marketing Toolkit

#10: The Digital Marketing Toolkit

In this week's episode we're talking all about the Digital Marketing Toolkit, the variety of tools available to us as marketers to help us reach our target audience. For my money it all comes down to five different areas:

  1. Search Engine Optimization (SEO)
  2. Permission Marketing
  3. Social Media
  4. Content Strategy
  5. Paid Advertising

Everything we do online will fall into one of these five areas, and so it makes sense to try to understand what each one is all about, so we can figure out if it's worth our precious resources.

CONTINUING EDUCATION: I'm sharing a link to a YouTube video I shared a few months back where I discussed the same topic. If you want to see my shining face, it may be worth watching... or if you're a visual learner, it may be helpful to see some of the examples I share. It's a bit shorter (just about 10 minutes), and pretty straightforward. You can also poke around and see some of my other videos as well.

LINK: https://www.youtube.com/watch?v=y89ppUdLxv0&t=297s Finally, I want to hear from you. Reach out to me - chip@chipklose.com - and tell me what you're struggling with. Got a question? Working on something in your restaurant? Ask away... I'll try to answer it in one of the upcoming episodes, and maybe even devote an entire episode to the topic if it warrants it.

Episoder(544)

Putting Employee Retention Front and Center

Putting Employee Retention Front and Center

#527 - Putting Employee Retention Front and Center *****   This week's episode is brought to you by: KICKFINVISIT: https://kickfin.com/demo/ This week's episode is brought to you by: AJINOMOTOVISIT: h...

23 Feb 36min

Google Should Be at the Heart of Your Marketing Strategy

Google Should Be at the Heart of Your Marketing Strategy

#526 - Google Should Be at the Heart of Your Marketing Strategy *****  This week's episode is brought to you by: MARQII  MARQII is your one-stop-shop for listings management and reputation management....

19 Feb 11min

The Biggest Difference Between Independent Restaurants and Chains

The Biggest Difference Between Independent Restaurants and Chains

#525 - The Biggest Difference Between Independent Restaurants and Chains ***** This week's episode is brought to you by: OVATION OVATION provides frictionless feedback, streamlined guest recovery, and...

16 Feb 21min

How to CRUSH Your Marketing Goals (ENCORE)

How to CRUSH Your Marketing Goals (ENCORE)

#524 - How to CRUSH Your Marketing Goals (ENCORE) *****  This week's episode is brought to you by: MARQII  MARQII is your one-stop-shop for listings management and reputation management. Collect revie...

12 Feb 23min

Founder of Craveworthy Brands, Gregg Majewski (ENCORE)

Founder of Craveworthy Brands, Gregg Majewski (ENCORE)

#523 - Founder of Craveworthy Brands, Gregg Majewski (ENCORE) ***** This week's episode is brought to you by: OVATION OVATION provides frictionless feedback, streamlined guest recovery, and operationa...

9 Feb 1h 13min

Why Not Raise Prices Every Single Month?

Why Not Raise Prices Every Single Month?

#522 - Why Not Raise Prices Every Single Month? *****  This week's episode is brought to you by: MARGIN EDGEVISIT: https://www.marginedge.com/lp/chip This week's episode is brought to you by: RESTAUR...

5 Feb 16min

Busy Isn't the Same as Productive

Busy Isn't the Same as Productive

#521 - Busy Isn't the Same as Productive *****   This week's episode is brought to you by: KICKFINVISIT: https://kickfin.com/demo/ This week's episode is brought to you by: AJINOMOTOVISIT: https://aji...

2 Feb 14min

Good Is No Longer Good Enough

Good Is No Longer Good Enough

#520 - Good Is No Longer Good Enough *****  This week's episode is brought to you by: MARGIN EDGEVISIT: https://www.marginedge.com/lp/chip This week's episode is brought to you by: RESTAURANT SCALE S...

29 Jan 18min

Populært innen Business og økonomi

stopp-verden
lydartikler-fra-aftenposten
dine-penger-pengeradet
e24-podden
rss-penger-polser-og-politikk
rss-borsmorgen-okonominyhetene
pengepodden-2
livet-pa-veien-med-jan-erik-larssen
pengesnakk
finansredaksjonen
utbytte
morgenkaffen-med-finansavisen
rss-politisk-preik
lederpodden
liberal-halvtime
rss-pa-konto
tid-er-penger-en-podcast-med-peter-warren
stormkast-med-valebrokk-stordalen
rss-sunn-okonomi
rss-markedspuls-2