John A. List, "The Voltage Effect: How to Make Good Ideas Great and Great Ideas Scale" (Currency, 2022)

John A. List, "The Voltage Effect: How to Make Good Ideas Great and Great Ideas Scale" (Currency, 2022)

Today I talked to John List about his book The Voltage Effect: How to Make Good Ideas Great and Great Ideas Scale (Currency, 2022). Want to go on an exuberant, incisive ride through why so many initiatives flounder and how, conversely, you can increase the odds of success? Then listening to John List will be for you. List takes us through his favorite, highly relevant behavior economic principles: loss aversion, confirmation bias and framing among them. Then this episode digs into why 50 to 90% of initiatives fail to scale. List emphasizes the role that false positives and unscalable ingredients play. As to the secrets of building out an idea, knowing when to quit stands out for reasons worth listening in for. Finally, the importance of scaling a company’s culture explains why the gladiatorial culture at Uber wasn’t sustainable at scale. John List is a professor of economics at both the University of Chicago and the Australian National University. After being the chief economist at Uber and Lyft, he now holds that role at Walmart. He’s also previously been on the Council of Economic Advisers for The White House. Dan Hill, PhD, is the author of ten books and leads Sensory Logic, Inc. (https://www.sensorylogic.com). His newest book is Emotionomics 2.0: The Emotional Dynamics Underlying Key Business Goals. To check out his related “Dan Hill’s EQ Spotlight” blog, visit https://emotionswizard.com. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/public-policy

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Episoder(2131)

Cast Out: A Call For A Forgiving Society in an Age of Incarceration

Cast Out: A Call For A Forgiving Society in an Age of Incarceration

In Cast Out: A Call For A Forgiving Society in an Age of Incarceration (Beacon Press, 2026), civil rights lawyer Joseph Margulies insists that those who commit even the most heinous crimes are one of...

23 Jul 1h

Angela Frederick, "Disabled Power: A Storm, A Grid, and Embodied Harm in the Age of Disaster" (NYU Press, 2025)

Angela Frederick, "Disabled Power: A Storm, A Grid, and Embodied Harm in the Age of Disaster" (NYU Press, 2025)

A call to place disability at the center of climate and disaster responsesEvery disaster is a disability disaster, argues Angela Frederick. Disabled Power: A Storm, A Grid, and Embodied Harm in the Ag...

18 Jul 36min

Georgia Holly et al, .eds., "Heritage in the UN Decade of Ocean Science for Sustainable Development (2021-2030) and Beyond"  (U Edinburgh Press, 2025)

Georgia Holly et al, .eds., "Heritage in the UN Decade of Ocean Science for Sustainable Development (2021-2030) and Beyond" (U Edinburgh Press, 2025)

Heritage in the UN Decade of Ocean Science for Sustainable Development (2021-2030) and Beyond (U Edinburgh Press, 2025) outlines the need to embed Ocean Heritage into ocean science, sustainable dev...

18 Jul 59min

Heart-Centered Connections: Seven Essential Skills for Helping Neurodiverse and Marginalized Children Thrive

Heart-Centered Connections: Seven Essential Skills for Helping Neurodiverse and Marginalized Children Thrive

Heart-Centered Connections: Seven Essential Skills for Helping Neurodiverse and Marginalized Children Thrive is a transformative guide for working with a child who is left out, left behind, or labeled...

16 Jul 35min

Doubled Up: Shared Households and the Precarious Lives of Families

Doubled Up: Shared Households and the Precarious Lives of Families

More than eleven million children in the US live in doubled-up households, sharing space with extended family or friends. These households are even more common among low-income families, families of c...

9 Jul 56min

Nicholas Freudenberg, "Fighting for New York: Activism for Health and Social Justice Since The 1960s" (Columbia UP, 2026)

Nicholas Freudenberg, "Fighting for New York: Activism for Health and Social Justice Since The 1960s" (Columbia UP, 2026)

Today I'm speaking with Nicholas Freudenberg, Distinguished Professor Emeritus of Public Health at the CUNY School of Public Health. We are discussing his book, Fighting for New York: Activism for Hea...

7 Jul 56min

Martina Baradel, "21st Century Yakuza: Death of Japanese Organised Crime" (Oxford UP, 2026)

Martina Baradel, "21st Century Yakuza: Death of Japanese Organised Crime" (Oxford UP, 2026)

Once dominant and institutionalised, the Yakuza, one of Japan's best known criminal organisations, is now shrinking under the combined pressure of legal exclusion, social stigmatisation, and market...

5 Jul 1h 5min

Why Democracy’s Troubles Should Come as No Surprise

Why Democracy’s Troubles Should Come as No Surprise

Why have so many democracies become more polarized, unstable, and vulnerable to authoritarianism? And why did so many political observers fail to see it coming? In this episode of the People, Power, P...

23 Jun 0s

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