#11 - From Textbooks to Toolkits | Prof. Lian Dumouchel
The Tourism AI Podcast20 Mai 2025

#11 - From Textbooks to Toolkits | Prof. Lian Dumouchel

Professor Lian Dumouchel reveals how she leveraged generative AI to create The Marketing Map, a free, Canada-specific tourism marketing textbook, in just eight weeks. We examine:

  • AI as a research assistant that compresses months of work into days

  • Using synthetic personas and data to validate new travel products

  • Tactics to overcome staff resistance and prove ROI fast

  • Three action items you can pilot this quarter


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tourism AI, hospitality technology, open educational resources, synthetic data, travel marketing, destination management, AI literacy
Travel, Technology, Business, Education, Marketing, Innovation, Entrepreneurship, Data, Hospitality, Tourism

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