Prof G on Marketing: Should Your Brand Take a Stand?

Prof G on Marketing: Should Your Brand Take a Stand?

Welcome to the second episode of our special series, Prof G on Marketing, where we answer questions from business leaders about the biggest marketing challenges and opportunities companies face today. In today’s episode, Scott answers your questions about whether brands should get political, how to pivot when industry assumptions no longer hold, and why marketers must adapt to a world where trust is shifting from institutions to individuals. Want to be featured in a future episode? Send a voice recording to officehours@profgmedia.com, or drop your question in the r/ScottGalloway subreddit. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Episoder(1031)

Big Tech, Addressing Cyber Attacks, and Strengthening U.S. Competitiveness  — with Ro Khanna

Big Tech, Addressing Cyber Attacks, and Strengthening U.S. Competitiveness — with Ro Khanna

California Congressman Ro Khanna, who is serving his third term as the Representative for Silicon Valley, tells Scott about the Endless Frontier Act, a bipartisan bill he co-sponsored that aims to str...

12 Aug 202148min

Office Hours: Apple’s Dependency on Wireless Carriers, Productivity, and the Buy Now, Pay Later Revolution

Office Hours: Apple’s Dependency on Wireless Carriers, Productivity, and the Buy Now, Pay Later Revolution

Scott answers a question about whether fintech disruptors like Klarna and Affirm have a responsibility to educate younger consumers on how to bank responsibly. He also shares his thoughts on how Apple...

9 Aug 202130min

Emerging Technologies and China’s Crackdown on Tech — with Josh Wolfe

Emerging Technologies and China’s Crackdown on Tech — with Josh Wolfe

Josh Wolfe, the co-founder of Lux Capital, joins Scott to discuss his thoughts on the tech regulations coming out of China, and how investors should be thinking about them. He also discusses the secto...

5 Aug 202155min

Office Hours: Online Advertising, Seed Funding, and Teaching Entrepreneurship

Office Hours: Online Advertising, Seed Funding, and Teaching Entrepreneurship

Scott answers a question about what advertising might look like after the death of the cookie. He also shares his thoughts on what it takes to capture the attention of investors, and considers a propo...

2 Aug 202121min

Capitalism, Morality, and the Dark Psychology of Social Networks — with Jonathan Haidt

Capitalism, Morality, and the Dark Psychology of Social Networks — with Jonathan Haidt

Jonathan Haidt, a social psychologist at NYU’s Stern School of Business, joins the pod again for a conversation on how social media disrupts our democracy and the mental health of young people. We als...

29 Jul 202148min

Office Hours: Auto Industry Rundles, Fintech Winners, and the Future of Office Space

Office Hours: Auto Industry Rundles, Fintech Winners, and the Future of Office Space

Scott answers a question about Tesla’s new monthly subscription service. He also shares his thoughts on stand-out fintech players, offers a prediction for the future of coworking spaces, and gives car...

26 Jul 202126min

DeFi & NFTs — with Tonya Evans

DeFi & NFTs — with Tonya Evans

Tonya Evans, a professor of law at Penn State Dickinson Law School, joins Scott to discuss the intersection of intellectual property and the crypto space. We also hear her take on NFTs as tools of emp...

22 Jul 202153min

Office Hours: Google vs. Airbnb, SPAC IPOs, Real Estate Investments, and Brick-and-Mortar Stores

Office Hours: Google vs. Airbnb, SPAC IPOs, Real Estate Investments, and Brick-and-Mortar Stores

Scott answers a question about Google’s dominance in the travel space, and how Airbnb manages to hold its own. He also shares his thoughts on how companies that go public via SPAC are perceived, why r...

19 Jul 202127min

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