Prof G on Marketing: Should Your Brand Take a Stand?

Prof G on Marketing: Should Your Brand Take a Stand?

Welcome to the second episode of our special series, Prof G on Marketing, where we answer questions from business leaders about the biggest marketing challenges and opportunities companies face today. In today’s episode, Scott answers your questions about whether brands should get political, how to pivot when industry assumptions no longer hold, and why marketers must adapt to a world where trust is shifting from institutions to individuals. Want to be featured in a future episode? Send a voice recording to officehours@profgmedia.com, or drop your question in the r/ScottGalloway subreddit. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Episoder(1031)

The Dangers of Woke Culture — with Sam Harris

The Dangers of Woke Culture — with Sam Harris

Sam Harris returns for part two of our conversation. Today, Sam shares his thoughts on why call out culture is an unproductive vehicle for creating change, addressing systemic problems, and facilitati...

15 Jul 202145min

Office Hours: Peloton’s Acquirers, Working Abroad, and Moving into Management

Office Hours: Peloton’s Acquirers, Working Abroad, and Moving into Management

Scott answers a question about whether Nike should acquire Peloton. He also shares his thoughts on risking it all to move abroad, and offers career advice to someone with an offer to take on a managem...

12 Jul 202117min

Psychedelics with Sam Harris

Psychedelics with Sam Harris

Sam Harris joins the pod again to discuss psychedelics — including his experience with LSD and psilocybin — and shares his thoughts on who should and shouldn’t take them. He also explains how these dr...

8 Jul 20211h 4min

Banking the Unbanked — with Pierpaolo Barbieri

Banking the Unbanked — with Pierpaolo Barbieri

Pierpaolo Barbieri, the CEO and founder of Ualá, tells us about the booming fintech space, incumbent banks, and crypto. Ualá is an Argentine fintech company that is working to bring Latin Americans th...

1 Jul 202155min

Office Hours: Market Corrections, Zoom’s Next Move, Why Location Matters, and Escaping the Big Five

Office Hours: Market Corrections, Zoom’s Next Move, Why Location Matters, and Escaping the Big Five

Scott answers a question about the next economic slowdown, which he thinks is imminent. He also shares his thoughts on what Zoom needs to do to maintain its valuation in a post-pandemic world, why it’...

28 Jun 202123min

An Inside Look at America’s Pandemic Response — with Andy Slavitt

An Inside Look at America’s Pandemic Response — with Andy Slavitt

Andy Slavitt, President Biden’s former White House senior advisor for the Covid team, updates us on COVID-19 and vaccine hesitancy. He also shares how to think about the various leadership responses w...

24 Jun 20211h

Office Hours: Fintech IPOs, Apple’s Search Game, Checking Your Morals, and Dating Post-Covid

Office Hours: Fintech IPOs, Apple’s Search Game, Checking Your Morals, and Dating Post-Covid

Scott answers a question on SoFi’s IPO, plus the record number of Fintech companies going public. He also shares his thoughts on whether Apple should acquire Neeva and make it its default search engin...

21 Jun 202127min

Racism is Costing Us All  — with Heather McGhee

Racism is Costing Us All — with Heather McGhee

Heather McGhee, the author of The Sum of Us, tells us her definition of zero-sum thinking and how racist policy decisions have left us all worse off. Heather is also the chair of the board of Color of...

17 Jun 202151min

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