Prof G on Marketing: Should Your Brand Take a Stand?

Prof G on Marketing: Should Your Brand Take a Stand?

Welcome to the second episode of our special series, Prof G on Marketing, where we answer questions from business leaders about the biggest marketing challenges and opportunities companies face today. In today’s episode, Scott answers your questions about whether brands should get political, how to pivot when industry assumptions no longer hold, and why marketers must adapt to a world where trust is shifting from institutions to individuals. Want to be featured in a future episode? Send a voice recording to officehours@profgmedia.com, or drop your question in the r/ScottGalloway subreddit. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Episoder(1031)

 Office Hours: Tesla’s Competition, Identity Verification, the Scam of Tenure, and Public vs. Private Companies

Office Hours: Tesla’s Competition, Identity Verification, the Scam of Tenure, and Public vs. Private Companies

Scott shares his thoughts on Tesla’s future in a more saturated EV market. He also answers questions on investing in the identity verification market, whether employee-owned businesses could replace p...

14 Jun 202123min

Future of Search — with Sridhar Ramaswamy

Future of Search — with Sridhar Ramaswamy

Sridhar Ramaswamy, the CEO and cofounder of Neeva, tells us how the company — an ad-free, private search engine — is differentiating itself in the search market. Sridhar also shares the leadership les...

10 Jun 202150min

Office Hours: Robo-advisors, Team Design, and the Consequences of Innovation

Office Hours: Robo-advisors, Team Design, and the Consequences of Innovation

Dr. Sara Beckman of UC Berkeley’s Haas School of Business joins Scott to answer a question about innovation in the robo-advisor space. They also share their thoughts on the costs and benefits of block...

7 Jun 202130min

Amazon Unbound — with Brad Stone

Amazon Unbound — with Brad Stone

Brad Stone, the senior executive editor for Global Technology at Bloomberg News, joins to discuss his latest book: Amazon Unbound: Jeff Bezos and the Invention of a Global Empire. We hear how the comp...

3 Jun 202145min

State of Play: Supply Chain & Logistics — with Hamid Moghadam

State of Play: Supply Chain & Logistics — with Hamid Moghadam

Hamid Moghadam, the CEO of Prologis, a logistics real estate business, breaks down how warehouses have evolved to meet the demand for speedy deliveries, how the pandemic expedited trends in the supply...

27 Mai 202157min

Office Hours: eBay’s Brand Bust, VC Geography, Public Service, and Home Buying Advice

Office Hours: eBay’s Brand Bust, VC Geography, Public Service, and Home Buying Advice

Scott answers a question about where eBay stands in the Amazon era. He also shares his thoughts on the concentration of venture capital investments in California, Massachusetts, and New York, why it c...

24 Mai 202128min

The Geopolitics of Cryptocurrencies — with Niall Ferguson

The Geopolitics of Cryptocurrencies — with Niall Ferguson

Niall Ferguson returns to the pod for a discussion about his latest book, Doom: The Politics of Catastrophe. Niall shares why "all disasters are in some sense man-made" and what history can teach us a...

20 Mai 20211h 5min

Office Hours: Blockchain in the Music Industry, Divisive Concepts, Gratitude, and the Value of DEI

Office Hours: Blockchain in the Music Industry, Divisive Concepts, Gratitude, and the Value of DEI

Scott answers a question on how NFTs might disrupt the music industry. He also shares his thoughts on the importance of diversity, equity, and inclusion to any successful business. Scott then addresse...

17 Mai 202123min

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