Prof G on Marketing: Should Your Brand Take a Stand?

Prof G on Marketing: Should Your Brand Take a Stand?

Welcome to the second episode of our special series, Prof G on Marketing, where we answer questions from business leaders about the biggest marketing challenges and opportunities companies face today. In today’s episode, Scott answers your questions about whether brands should get political, how to pivot when industry assumptions no longer hold, and why marketers must adapt to a world where trust is shifting from institutions to individuals. Want to be featured in a future episode? Send a voice recording to officehours@profgmedia.com, or drop your question in the r/ScottGalloway subreddit. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Episoder(1036)

No Mercy / No Malice: Searching for a Breakup

No Mercy / No Malice: Searching for a Breakup

As read by George Hahn. https://www.profgalloway.com/searching_for_a_breakup/ Learn more about your ad choices. Visit podcastchoices.com/adchoices

16 Sep 202319min

Conversation with Mathias Döpfner — Protecting Democracy Through Trade

Conversation with Mathias Döpfner — Protecting Democracy Through Trade

Mathias Döpfner, the CEO of Axel Springer, joins Scott to discuss his new book, The Trade Trap: How To Stop Doing Business with Dictators, the current geopolitical landscape, and his take on the media...

14 Sep 202357min

Office Hours: The EdTech Industry, Why European Startups Fail to Scale, and the Global Brands of the Premier League and NFL

Office Hours: The EdTech Industry, Why European Startups Fail to Scale, and the Global Brands of the Premier League and NFL

Scott answers a question about the edtech industry and discusses whether he thinks LinkedIn would acquire Coursera. He then takes a question about why European startups fail to scale, especially in co...

13 Sep 202325min

Prof G Markets: Arm’s IPO, Instacart’s Valuation, and Salesforce’s Year of Efficiency

Prof G Markets: Arm’s IPO, Instacart’s Valuation, and Salesforce’s Year of Efficiency

This week on Prof G Markets, Scott shares his thoughts on Arm’s imminent IPO and what it will mean for the company’s largest shareholder, Softbank. He then takes a look at Instacart’s business model a...

11 Sep 202341min

No Mercy / No Malice: Least Bad

No Mercy / No Malice: Least Bad

As read by George Hahn. https://www.profgalloway.com/least-bad/ Learn more about your ad choices. Visit podcastchoices.com/adchoices

9 Sep 202320min

Conversation with Mustafa Suleyman — The Proliferation of AI & the Next Wave of Technology

Conversation with Mustafa Suleyman — The Proliferation of AI & the Next Wave of Technology

Mustafa Suleyman, the CEO and co-founder of Inflection AI, joins Scott to discuss his new book, The Coming Wave: Technology, Power, and the Twenty-first Century's Greatest Dilemma.” We hear what to ex...

7 Sep 20231h 6min

Office Hours: Planning Your Exit Strategy, Investing Advice to a 16-Year-Old, and Mentoring Young Men

Office Hours: Planning Your Exit Strategy, Investing Advice to a 16-Year-Old, and Mentoring Young Men

Scott answers a question about planning an exit strategy and gives advice on when to sell a company. He then takes a question from a 16-year-old listener who wants to know how to invest and manage the...

6 Sep 202322min

Conversation with Marcus Collins — The Power Behind What We Buy, What We Do, and Who We Want to Be

Conversation with Marcus Collins — The Power Behind What We Buy, What We Do, and Who We Want to Be

Marcus Collins, the head of strategy at Wieden+Kennedy New York and a clinical assistant professor of marketing at the University of Michigan, joins Scott to discuss his new book, “FOR THE CULTURE: Th...

31 Aug 202325min

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