Prof G on Marketing: Should Your Brand Take a Stand?

Prof G on Marketing: Should Your Brand Take a Stand?

Welcome to the second episode of our special series, Prof G on Marketing, where we answer questions from business leaders about the biggest marketing challenges and opportunities companies face today. In today’s episode, Scott answers your questions about whether brands should get political, how to pivot when industry assumptions no longer hold, and why marketers must adapt to a world where trust is shifting from institutions to individuals. Want to be featured in a future episode? Send a voice recording to officehours@profgmedia.com, or drop your question in the r/ScottGalloway subreddit. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Episoder(1036)

No Mercy / No Malice: Think Bigger

No Mercy / No Malice: Think Bigger

As read by George Hahn. https://www.profgalloway.com/think-bigger/ Learn more about your ad choices. Visit podcastchoices.com/adchoices

30 Sep 202318min

Conversation with Ian Bremmer — Ukraine’s Counteroffensive, US-China Relations, and AI’s Geopolitical Influence

Conversation with Ian Bremmer — Ukraine’s Counteroffensive, US-China Relations, and AI’s Geopolitical Influence

​​Ian Bremmer, the president and founder of Eurasia Group and GZERO Media, joins Scott to discuss an update on Ukraine’s counteroffensive, where the US-China relationship stands, and how AI is influen...

28 Sep 202358min

Office Hours: The Ethics of Amazon vs. Meta, Naming a Next-Generation Product, and What to Do if Your Child Believes in Conspiracy Theories

Office Hours: The Ethics of Amazon vs. Meta, Naming a Next-Generation Product, and What to Do if Your Child Believes in Conspiracy Theories

Scott answers a question from a listener who is weighing the ethics of working at Amazon versus Meta. He then takes a question about branding a next-generation product from a listener who runs a healt...

27 Sep 202317min

Prof G Markets: The Broken IPO Market, Disney’s Parks Investment, and Buying FTX Bankruptcy Claims

Prof G Markets: The Broken IPO Market, Disney’s Parks Investment, and Buying FTX Bankruptcy Claims

This week on Prof G Markets, Scott reflects on the results of the latest tech IPOs and questions if the public markets are in structural decline. He then shares his thoughts on Disney’s $60 billion in...

25 Sep 202339min

No Mercy / No Malice: Losing My Religion

No Mercy / No Malice: Losing My Religion

As read by George Hahn. https://www.profgalloway.com/losing-my-religion/ Learn more about your ad choices. Visit podcastchoices.com/adchoices

23 Sep 202315min

Conversation with Raj Chetty — Driving Upward Economic Mobility

Conversation with Raj Chetty — Driving Upward Economic Mobility

Raj Chetty, the William A. Ackman Professor of Economics at Harvard University and the Director of Opportunity Insights, joins Scott to discuss research around higher education, specifically how elite...

21 Sep 202349min

Office Hours: The Future of Legal Tech and AI, How to Cope with Financial Stress as an Entrepreneur, and Why Young and Ambitious People Should Move to a Global City

Office Hours: The Future of Legal Tech and AI, How to Cope with Financial Stress as an Entrepreneur, and Why Young and Ambitious People Should Move to a Global City

Scott answers a question about how AI might benefit the legal industry. He then takes a question about dealing with the financial stress and uncertainty that comes with entrepreneurship. He wraps up w...

20 Sep 202319min

Prof G Markets: Google’s Antitrust Trial, Birkenstock’s IPO, and Surge Pricing at the Pub

Prof G Markets: Google’s Antitrust Trial, Birkenstock’s IPO, and Surge Pricing at the Pub

This week on Prof G Markets, Scott makes a case for breaking up Google. He then shares his excitement around Birkenstock going public, and discusses the merits of surge pricing across industries — eve...

18 Sep 202345min

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