AI Isn’t the Strategy—It’s the Signal: Rethinking Brand for the Intelligent Era
Tech Talks22 Mai

AI Isn’t the Strategy—It’s the Signal: Rethinking Brand for the Intelligent Era

In this episode recorded at Web Summit Rio, David Savage speaks with Melissa Jackson Parsey, SVP Global Managing Partner at R/GA, about how brands can stay relevant in a world shaped by AI-driven behaviours. Melissa shares how the agency’s creative strategy has evolved from legacy media to machine learning, the value of cross-industry thinking, and why experimentation has given way to implementation. As R/GA becomes an independent entity for the first time in 22 years, Melissa also discusses how agility, partnerships, and cultural nuance will define the next era of brand leadership.


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Episoder(782)

Our next guest is... Sonya Barlow

Our next guest is... Sonya Barlow

Our next guest is Sonya Barlow, founder of Like Minded Females. Sonya is building a community to support women, and here is a snippet to help you tune in to the full show!

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Shahad Choudhury, Co-Founder of OpenBrix, is using blockchain to fix the property market.

Shahad Choudhury, Co-Founder of OpenBrix, is using blockchain to fix the property market.

Shahad is co-founder of OpenBrix, a blockchain platform trying to reduce costs associated to the property sector. He talks about the ability of a disturbed ledger to share influence across the sector and ensure no one party has too much control. Also on the show we're sharing a story about crypto from Yessi at TNW: https://thenextweb.com/hardfork/2019/10/17/nevada-man-charged-for-allegedly-running-11m-bitcoin-ponzi-scheme/

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Our next guest is... Shahad Choudhury

Our next guest is... Shahad Choudhury

Giving you a sneak peak our next guest Shahad, tech and innovation lead at OpenBrix.

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Mark Ferrar, CIO of Newcastle University, talks about transforming the HE sector.

Mark Ferrar, CIO of Newcastle University, talks about transforming the HE sector.

Technology within universities have not followed the same road to digitisation, moving slowly in how it has reorganised. Whilst reliable and stable the transformation piece doesn’t mirror the fast-moving tech sector. So if you’re a CIO in a university, how do you break that trend and drive the evolution of tech services in higher education? Mark Ferrar, CIO at Newcastle University, talks about his journey to bring their services up to date. If you want to join Mark’s team and support this process why not see the roles that are available? https://microsites.harveynash.com/newcastle-uni/ Whilst you’re here, why not join Dave Savage next Thursday for an evening of tech discussion? We’ll be in London close to Aldgate East: http://bit.ly/2nLFkkX

15 Okt 201934min

Our next guest is... Mark Ferrar

Our next guest is... Mark Ferrar

Giving you a sneak peak of tomorrow's podcast guest, Mark Ferrar, CIO at Newcastle University.

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Shachar Bialick, CEO of Curve, talks about scaling successfully!

Shachar Bialick, CEO of Curve, talks about scaling successfully!

Scaling successfully is a challenge many organisations struggle to manage. Curve isn’t one of them, and today’s podcast revisits 2017’s guest Shachar. We’re talking fintech, products, building a leadership team and how he sees the sector moving forward. Whilst you’re here, why not join Dave Savage next Thursday for an evening of tech discussion? We’ll be in London close to Aldgate East: http://bit.ly/2nLFkkX

11 Okt 201933min

Our next guest is... Shachar Bialick

Our next guest is... Shachar Bialick

Giving you a sneak peak of tomorrow's podcast guest, Shachar Bialick (CEO of Curve).

10 Okt 20191min

James Herbert, Hastee CEO and founder, talks to us about financial upskilling and cashflow!

James Herbert, Hastee CEO and founder, talks to us about financial upskilling and cashflow!

Hastee is a fintech business that allows workers to receive their pay immediately; whenever and wherever they want. This helps enhance choice and financial wellbeing through technology. James talks about how he's built and scaled the business, and how it's been used by it's customers. Byte Night was on Friday so... as Dave and Evie as, please do back the efforts of the Tech Talks and Harvey Nash team and support Action for Children: http://bit.ly/31SDRIR

8 Okt 201933min

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