#446: Leaders in Customer Loyalty: Brand Stories | Cleveland Cavaliers Upping the Loyalty Game

#446: Leaders in Customer Loyalty: Brand Stories | Cleveland Cavaliers Upping the Loyalty Game

Send a text As one of the NBA’s most recognized franchises, the Cleveland Cavaliers are deeply woven into the cultural and civic fabric of their city. Behind the high-octane action on the court is a strategic and increasingly sophisticated approach to fan engagement powered by the Cavaliers Marketing team. Central to the marketing team’s success is the role Jeremy Halek plays as the Senior Director of Consumer Marketing. With a background that blends data science and marketing strategy, Halek...

Episoder(511)

Loyalty360 Loyalty Live | Jillian Dimoff, Cheetah Digital

Loyalty360 Loyalty Live | Jillian Dimoff, Cheetah Digital

Send a text Loyalty360's Mark Johnson interviews Jillian Dimoff, Cheetah Digital to discuss the trends in customer loyalty and customer experience, and the changing industry landscape.

23 Nov 202112min

Ford Revs Up Their Engine To Loyalty Success

Ford Revs Up Their Engine To Loyalty Success

Send a text Jason Sprawka is the Global Director of Customer Experience at Ford Motor Company, the best-selling automotive brand in North America with 3,100 dealers just in the United States. Loyalty3...

18 Nov 202132min

Loyalty360 Loyalty Live | Don Smith, Brierley

Loyalty360 Loyalty Live | Don Smith, Brierley

Send a text Loyalty360's Mark Johnson interviews Don Smith, Brierley, to discuss the trends in customer loyalty and customer experience, and the changing industry landscape.

16 Nov 202124min

Loyalty360 Loyalty Live | Tom Madden, ICF Next

Loyalty360 Loyalty Live | Tom Madden, ICF Next

Send a text Loyalty360's Mark Johnson interviews Tom Madden, ICF Next to discuss the trends in customer loyalty and customer experience, and the changing industry landscape.

9 Nov 202112min

New Seasons Market Brings New Approach to Customer Loyalty

New Seasons Market Brings New Approach to Customer Loyalty

Send a text Lindsay McCann is the Director of Customer Loyalty and Marketing at New Seasons Market, a Portland-based grocer with 19 stores across the Pacific Northwest, with more stores opening soon. ...

8 Nov 202126min

Build-A-Bear’s Bonus Club Now Serving Multi-Generations

Build-A-Bear’s Bonus Club Now Serving Multi-Generations

Send a text Jennifer Kretchmar and Ed Poppe are the Chief of Merchandise and Digital and Vice President of CRM, Loyalty, and Performance Marketing, respectively, of Build-A-Bear, a retailer that sells...

5 Nov 202130min

Loyalty360 Loyalty Live | Laura Gardiner and Dipti Bramhandkar, Iris

Loyalty360 Loyalty Live | Laura Gardiner and Dipti Bramhandkar, Iris

Send a text Loyalty360's Mark Johnson interviews Iris' Laura Gardiner and Dipti Bramhandkar to discuss the trends in customer loyalty and customer experience, and the changing industry landscape.

2 Nov 202123min

Cinnabon Looks to Brighter Days on the Horizon

Cinnabon Looks to Brighter Days on the Horizon

Send a text Kendall Ware is the Chief Brand Officer for Cinnabon, the market leader among cinnamon bakeries with over 1,200 franchise locations worldwide, and Carvel, a leading provider of premium sof...

2 Nov 202124min

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