#446: Leaders in Customer Loyalty: Brand Stories | Cleveland Cavaliers Upping the Loyalty Game

#446: Leaders in Customer Loyalty: Brand Stories | Cleveland Cavaliers Upping the Loyalty Game

Send a text As one of the NBA’s most recognized franchises, the Cleveland Cavaliers are deeply woven into the cultural and civic fabric of their city. Behind the high-octane action on the court is a strategic and increasingly sophisticated approach to fan engagement powered by the Cavaliers Marketing team. Central to the marketing team’s success is the role Jeremy Halek plays as the Senior Director of Consumer Marketing. With a background that blends data science and marketing strategy, Halek...

Episoder(511)

Best Western Allows Best Loyalty Customers to “Choose Your Own Adventure”

Best Western Allows Best Loyalty Customers to “Choose Your Own Adventure”

Send a text Jay Hubbs is the Vice President of Advertising, Marketing, Innovation and Analytics at Best Western Hotels and Resorts, a worldwide hotel chain with over 4,700 establishments. Loyalty360 C...

1 Nov 202122min

Loyalty360 Loyalty Live | Zsuzsa Kecsmar, Antavo

Loyalty360 Loyalty Live | Zsuzsa Kecsmar, Antavo

Send a text Loyalty360's Mark Johnson interviews Zsuzsa Kecsmar, Antavo to discuss the trends in customer loyalty and customer experience, and the changing industry landscape.

27 Okt 202124min

CVS Puts “Extra Care” Into Established Loyalty Program

CVS Puts “Extra Care” Into Established Loyalty Program

Send a text Michele Driscoll is Vice President of Customer Engagement, Loyalty, Personalization and Promotions at CVS Health, parent company of CVS Pharmacy, an innovative health solutions retail phar...

25 Okt 202124min

For Mister Car Wash Loyalty Program, Consistency is Key

For Mister Car Wash Loyalty Program, Consistency is Key

Send a text Mayra Chimienti is the Vice President of Operation Services at Mister Car Wash, the largest car wash company in the United States that is home to over 350 locations across 21 states. Loyal...

22 Okt 202116min

Loyalty Live - Gabriele Giancola, Qiibee

Loyalty Live - Gabriele Giancola, Qiibee

Send a text Loyalty360's Mark Johnson interviews Gabriele Giancola, Qiibee to discuss the trends in customer loyalty and customer experience, and the changing industry landscape.

19 Okt 202122min

Does Del Taco Have a Loyalty Program? ‘Del Yeah!’ They Do

Does Del Taco Have a Loyalty Program? ‘Del Yeah!’ They Do

Send a text Erin Levzow is the Vice President of Marketing Technology for Del Taco, an American-Mexican fast food chain with over 600 locations that specializes in a combination of traditional Mexican...

19 Okt 202118min

Author Emmanuel Probst Says Simple Brand Hacks Can Deliver Meaning on a Limited Budget

Author Emmanuel Probst Says Simple Brand Hacks Can Deliver Meaning on a Limited Budget

Send a text Dr. Probst is the author of Brand Hack: How to Build Brands by Fulfilling the Consumer Quest for Meaning from PowerHouse Books, distributed through Simon & Schuster. He recently spoke with...

13 Okt 202125min

Jack in the Box is “Jack of All Trades” in Loyalty Offerings

Jack in the Box is “Jack of All Trades” in Loyalty Offerings

Send a text Ryan Ostrom is Chief Marketing Officer and Executive Vice President at Jack in the Box, which has over 2,200 locations, primarily serving the West Coast of the United States. Loyalty360 CE...

12 Okt 202125min

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