#446: Leaders in Customer Loyalty: Brand Stories | Cleveland Cavaliers Upping the Loyalty Game

#446: Leaders in Customer Loyalty: Brand Stories | Cleveland Cavaliers Upping the Loyalty Game

Send a text As one of the NBA’s most recognized franchises, the Cleveland Cavaliers are deeply woven into the cultural and civic fabric of their city. Behind the high-octane action on the court is a strategic and increasingly sophisticated approach to fan engagement powered by the Cavaliers Marketing team. Central to the marketing team’s success is the role Jeremy Halek plays as the Senior Director of Consumer Marketing. With a background that blends data science and marketing strategy, Halek...

Episoder(511)

VASA Fitness Using Burn & Earn Rewards Program to Promote Personal Voyages

VASA Fitness Using Burn & Earn Rewards Program to Promote Personal Voyages

Send a text Mindi Bridges is the Chief Brand & Marketing Officer for VASA Fitness, which has 48 locations that serve over 400,000 members across Colorado, Utah, Kansas, Oklahoma, Arizona, and Indiana....

15 Sep 202121min

Loyalty360 Loyalty Live | Don Smith, Brierley

Loyalty360 Loyalty Live | Don Smith, Brierley

Send a text Loyalty360's Mark Johnson interviews Don Smith, Brierley to discuss the trends in customer loyalty and customer experience, and the changing industry landscape.

14 Sep 202122min

Certified Angus Beef Growing New Steakholder Rewards™ Program

Certified Angus Beef Growing New Steakholder Rewards™ Program

Send a text Christy Johnson is Vice President of Branding at Certified Angus Beef, a group of family ranchers that offers the world’s first premium brand of beef. Loyalty360 CEO Mark Johnson spoke wit...

9 Sep 202123min

Tim Hortons New Loyalty Program Helps Boosts Digital Sales 30%

Tim Hortons New Loyalty Program Helps Boosts Digital Sales 30%

Send a text Matt Moore is the Vice President of Digital and Loyalty at Tim Hortons, Canada’s largest restaurant chain operating in the quick-service industry serving over 5 million cups of coffee ever...

8 Sep 202124min

Loyalty360 Loyalty Live - Matt Kates, PrizeLogic

Loyalty360 Loyalty Live - Matt Kates, PrizeLogic

Send a text Loyalty360's Mark Johnson interviews Matt Kates, PrizeLogic to discuss the trends in customer loyalty and customer experience, and the changing industry landscape.

7 Sep 202119min

Hallmark Delivers Smiles To Crown Rewards Members

Hallmark Delivers Smiles To Crown Rewards Members

Send a text Lindsey Roy is the Chief Marketing Officer at Hallmark, a $3.5 billion company that operates a diversified portfolio of businesses, including greeting cards, gift wrap, and related product...

20 Aug 202129min

McAlister’s Deli Drives Loyalty with a ‘Little Something Extra’

McAlister’s Deli Drives Loyalty with a ‘Little Something Extra’

Send a text Danielle Porto Parra is the head of marketing for McAlister’s Deli, which has nearly 500 restaurants in 28 states serving sandwiches, spuds, salads, and of course their famous McAlister’s ...

17 Aug 202125min

Capriotti’s Sandwich Shop Combines Marketing and IT Efforts

Capriotti’s Sandwich Shop Combines Marketing and IT Efforts

Send a text Jane McPherson, Senior Vice President of Marketing for Capriotti’s Sandwich Shop and Wing Zone. Capriotti’s has over 125 locations, and Wing Zone has 31 locations in North America and 30 m...

10 Aug 202119min

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