#446: Leaders in Customer Loyalty: Brand Stories | Cleveland Cavaliers Upping the Loyalty Game

#446: Leaders in Customer Loyalty: Brand Stories | Cleveland Cavaliers Upping the Loyalty Game

Send a text As one of the NBA’s most recognized franchises, the Cleveland Cavaliers are deeply woven into the cultural and civic fabric of their city. Behind the high-octane action on the court is a strategic and increasingly sophisticated approach to fan engagement powered by the Cavaliers Marketing team. Central to the marketing team’s success is the role Jeremy Halek plays as the Senior Director of Consumer Marketing. With a background that blends data science and marketing strategy, Halek...

Episoder(511)

AAA Northeast Focuses on the Person, Not the Vehicle

AAA Northeast Focuses on the Person, Not the Vehicle

Send a text Rahul Chand is the Vice President of Membership Marketing at AAA Northeast, which serves 6.1 million members in Connecticut, Massachusetts, New Hampshire, New Jersey, New York, and Rhode I...

6 Aug 202127min

Toppers Pizza’s Upper Crust Society Designed for Product Addicts

Toppers Pizza’s Upper Crust Society Designed for Product Addicts

Send a text Greg Wold is Vice President of Marketing for Toppers Pizza, which has nearly 70 unit pizza franchises with locations across 12 states. He recently spoke with Loyalty360 CEO Mark Johnson ab...

5 Aug 202128min

Celebrity Cruises Sets Sail on Improved Loyalty Program

Celebrity Cruises Sets Sail on Improved Loyalty Program

Send a text Andrea Shey is Associate Vice President of Loyalty Marketing at Celebrity Cruises, which has 14 ships in more than 300 destinations on all seven continents. Celebrity Cruises was the firs...

2 Aug 202131min

Loyalty360 Loyalty Live - Aaron Mclean, Stuzo

Loyalty360 Loyalty Live - Aaron Mclean, Stuzo

Send a text Loyalty360's Mark Johnson interviews Aaron Mclean, Stuzo to discuss the trends in customer loyalty and customer experience, and the changing industry landscape. Loyalty Live hosts speaker...

30 Jul 202120min

Loyalty360 Loyalty Live - Sumit Khandelwal, Xoxoday

Loyalty360 Loyalty Live - Sumit Khandelwal, Xoxoday

Send a text Loyalty360's Mark Johnson interviews Sumit Khandelwal, Xoxoday, to discuss the trends in customer loyalty and customer experience, and the changing industry landscape. Loyalty Live hosts ...

27 Jul 202118min

Firehouse Subs Gives Rewards, Plus Gives Back

Firehouse Subs Gives Rewards, Plus Gives Back

Send a text Matt Olsen is the Director of Digital Guest Experience at Firehouse Subs, which has more than 1,200restaurants in operation. It was founded in Florida in 1994 by brothers and former firefi...

27 Jul 202119min

Chuck E. Cheese Creating Experiences, Memories for Loyalty Members

Chuck E. Cheese Creating Experiences, Memories for Loyalty Members

Send a text Sherri Landry is the Chief Marketing Officer of CEC Entertainment, which owns the Chuck E. Cheese, Peter Piper Pizza, and Pasqually’s Pizza & Wings brands. Loyalty360 CEO Mark Johnson rece...

26 Jul 202137min

Loyalty360 Loyalty Live - Susan Frech, Vesta

Loyalty360 Loyalty Live - Susan Frech, Vesta

Send a text Loyalty360's Mark Johnson interviews Susan Frech, Vesta, to discuss the trends in customer loyalty and customer experience, and the changing industry landscape. Loyalty Live hosts speaker...

23 Jul 202117min

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