#446: Leaders in Customer Loyalty: Brand Stories | Cleveland Cavaliers Upping the Loyalty Game

#446: Leaders in Customer Loyalty: Brand Stories | Cleveland Cavaliers Upping the Loyalty Game

Send a text As one of the NBA’s most recognized franchises, the Cleveland Cavaliers are deeply woven into the cultural and civic fabric of their city. Behind the high-octane action on the court is a strategic and increasingly sophisticated approach to fan engagement powered by the Cavaliers Marketing team. Central to the marketing team’s success is the role Jeremy Halek plays as the Senior Director of Consumer Marketing. With a background that blends data science and marketing strategy, Halek...

Episoder(511)

Loyalty360 Loyalty Live - Oliver Mitchell, Brandmovers

Loyalty360 Loyalty Live - Oliver Mitchell, Brandmovers

Send a text Loyalty360's Mark Johnson interviews Oliver Mitchell, Brandmovers, to discuss the trends in customer loyalty and customer experience, and the changing industry landscape. Loyalty Live hos...

20 Jul 202118min

A Look at 2021’s Most Patriotic Brands in America

A Look at 2021’s Most Patriotic Brands in America

Send a text Brand Keys annual survey of iconic American brands has identified those brands that consumers believe best embody the value of “patriotism.” Jeep ranked No. 1 for the 19th straight year. W...

20 Jul 202131min

Loyalty360 Loyalty Live - Chris Bosco, SMG

Loyalty360 Loyalty Live - Chris Bosco, SMG

Send a text Loyalty360's Mark Johnson interviews Chris Bosco, SMG, to discuss the trends in customer loyalty and customer experience, and the changing industry landscape. Loyalty Live hosts speakers ...

16 Jul 202121min

Loyalty360 Loyalty Live - Luke Smith, Baesman

Loyalty360 Loyalty Live - Luke Smith, Baesman

Send a text Loyalty360's Mark Johnson interviews Luke Smith, Baesman, to discuss the trends in customer loyalty and customer experience, and the changing industry landscape. Loyalty Live hosts speake...

13 Jul 202110min

Loyalty360 Loyalty Live - Natasha Janic, Salesforce

Loyalty360 Loyalty Live - Natasha Janic, Salesforce

Send a text Loyalty360's Mark Johnson interviews Natasha Janic, Salesforce to discuss the trends in customer loyalty and customer experience, and the changing industry landscape. Loyalty Live hosts s...

9 Jul 202114min

For Price Chopper and Market 32, Charity Giving Grows Loyalty Programs

For Price Chopper and Market 32, Charity Giving Grows Loyalty Programs

Send a text Glen Bradley is Group Vice President of Marketing at Price Chopper Supermarkets and Market 32, which combined have over 130 locations. Loyalty360 CEO Mark Johnson spoke with Bradley about ...

7 Jul 202126min

Loyalty360 Loyalty Live - Martha Cohen, Kobie

Loyalty360 Loyalty Live - Martha Cohen, Kobie

Send a text Loyalty360's Mark Johnson interviews Martha Cohen, Kobie, to discuss the trends in customer loyalty and customer experience, and the changing industry landscape. Loyalty Live hosts speake...

30 Jun 202120min

Fuzzy’s Taco Shop Uses Strong Fan Base to Grow Rewards Program

Fuzzy’s Taco Shop Uses Strong Fan Base to Grow Rewards Program

Send a text Nikki Rasmussen is Director of Digital Marketing for Fuzzy’s Taco Shop, which has nearly 150 locations across the country. Mark Johnson, CEO of Loyalty360, had the chance to talk with Rasm...

29 Jun 202118min

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