How Asan Cup’s Social Sustainability Purpose Boosted eCommerce Sales with Ira Guha

How Asan Cup’s Social Sustainability Purpose Boosted eCommerce Sales with Ira Guha

Ira Guha is the founder at Asan Cup who are on a mission to eradicate period poverty and tampon waste with their innovative reusable menstrual cup. Designed and patented whilst Ira was a graduate student at Harvard, the business launched in 2021 and now serve around 10,000 customers a month via their Shopify site, Amazon and Wholesale.

Hit PLAY to hear:

  • 🩸 How one accidental discovery led to a booming eCommerce biz!
  • ♻️ Ditch the guilt! Learn how sustainability can actually boost sales.
  • 💰 Product expansion secrets: What to sell when you only sell ONE thing...
  • 📣 The real deal on purpose-driven marketing (it's NOT what you think).
  • 🌍 From India to the UK: Mastering eCommerce in totally different markets.
  • 🚀 The future of fem-tech is here! Get a sneak peek at Ira's vision.

Key timestamps to dive straight in:

[06:28] UK-India eCommerce and Wholesale Business

[09:22] "Sustainability & Period Poverty Solutions"

[13:19] Cycle & Carbon Footprint App

[14:45] "Balancing Purpose and Product in Marketing"

[19:19] Listen to Ira’s Top Tips!

Full episode notes here: https://ecmp.info/544

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