Sales and Cigars22 Feb 2024

Sales and Cigars | Matt Anderson | Think Differently About Marketing | Episode 162

Matt and I dive deep into the 3 most common business-killing marketing mistakes business owners and revenue officers make. The 3 big mistakes are: 1) If you build it, they will come; 2) Marketing is something you bolt on after you've created your product or service; 3) Your message is framed from your perspective, not your customers. If you want the fix, jump into the episode.

Go grab a cocktail, a cigar and strap in for an impactful episode of Sales and Cigars.

Find a PDF version of Matt Anderson's book "First Fix Your Message: The Entrepreneur's Secret Path to More Leads, Customers, and Sales" in this link: https://bit.ly/429mfIv

The Book: First Fix Your Message: The Entrepreneur's Secret Path

The Link: https://www.amazon.com/dp/B0CP8NT4VF

Get your free copy of Walter Crosby's new book: https://www.the7criticalmistakes.com/the-7-critical-mistakes-optin

We created a FREE 5-Day STAR Sales Hiring Challenge to teach you and your team how to hire sales rockstars. We will provide you with everything you need to install the STAR hiring process at your company and start attracting, hiring, and retaining High Performing Salespeople.

You can sign up for the next FREE STAR Hiring Challenge here:

https://events.helixsalesdevelopment.com/star-hiring-free-challenge-invite

Connect with Walter Crosby:

E-mail: walter@helixsalesdevelopment.com

LinkedIn: https://www.linkedin.com/in/walterlcrosby/

Website: https://helixsalesdevelopment.com/

Calendly: https://calendly.com/walter-helix/15-minute-virtual-cup-of-coffee

Connect with Matt Anderson:

E-mail: matt@zegg.io

LinkedIn: www.linkedin.com/in/matthew-anderson-61821220/

Website: zegg.io

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