Sales and Cigars | The Brutal Truth About Why Your Sales Playbook Is Failing Your Team | Episode 216
Sales and Cigars18 Mar 2025

Sales and Cigars | The Brutal Truth About Why Your Sales Playbook Is Failing Your Team | Episode 216

🔥 NAIL YOUR SALES PROCESS: Get your FREE Strategy Guide now at https://helixsalesdevelopment.com/free-story-guide

Ever wonder what "playbooks" and "battle cards" really mean in sales? Walter and Ed Marsh break down these confusing industry terms that many VPs misuse. They reveal why most playbooks collect dust (hint: it's not the content) and how properly developed battle cards give your team crucial competitive intel. Plus, they share why coaching matters more than documentation – comparing sales teams to pro football's practice regimens to show what's missing in corporate America.

Grab actionable insights on creating effective sales tools your team will actually use. Ed explains how even small companies without massive marketing departments can develop these resources themselves.

To reach Ed:


Website: http://www.edmarshconsulting.com/

LinkedIn: https://www.linkedin.com/in/edwardbmarsh/

Twitter:https://x.com/edbmarsh

Instagram: www.instagram.com/edbmarsh/

Youtube Channel: www.youtube.com/@EdMarsh

Connect with us:

Website: https://www.helixsalesdevelopment.com

Instagram: https://www.instagram.com/wcrosby248/

Facebook: https://www.facebook.com/walter.crosby.1690, https://www.facebook.com/salesandcigars/

LinkedIn: https://www.linkedin.com/company/helix-sales-development/

Twitter: https://x.com/WalterCrosby

#SalesPlaybook #CompetitiveIntelligence #SalesEnablement

Denne episoden er hentet fra en åpen RSS-feed og er ikke publisert av Podme. Den kan derfor inneholde annonser.

Episoder(99)

AI Isn't Coming for You Job. It's Coming for Your Excuses

AI Isn't Coming for You Job. It's Coming for Your Excuses

AI isn't replacing great salespeople—it's exposing average ones. In this solo episode of Sales & Cigars, Walter Crosby explains how to use AI to improve your sales process while doubling down on trust...

14 Jul 26min

Entrepreneurship, Risk, and the Next Generation of Leaders

Entrepreneurship, Risk, and the Next Generation of Leaders

In this episode of Sales & Cigars, Walter Crosby sits down with Reed Nyffeler to talk about entrepreneurship, leadership, discipline, and what it takes to build opportunity for the next generation. Re...

30 Jun 37min

Accountability, Visionaries, and the Right-Hand Seat

Accountability, Visionaries, and the Right-Hand Seat

In this episode of Sales & Cigars, Walter Crosby sits down with Matt Haney, fractional COO and integrator, to talk about accountability, visionary entrepreneurs, and what really keeps businesses from ...

16 Jun 35min

Invest in Yourself Before You Blame the Company

Invest in Yourself Before You Blame the Company

In this episode of Sales & Cigars, Walter Crosby sits down with John Golden, Chief Marketing Strategy Officer at Pipeliner CRM and host of Sales Pop, for a sharp conversation about sales leadership, s...

2 Jun 33min

Mike Chaput: Core Values Are Not Wall Art

Mike Chaput: Core Values Are Not Wall Art

Mike Chaput returns to Sales & Cigars to continue the conversation around leadership, culture, and why core values must go far beyond posters on the wall. In this episode, Walter Crosby and Mike dig i...

19 Mai 46min

Culture Starts With the CEO

Culture Starts With the CEO

Culture Starts With the CEO Episode Description In this episode of Sales & Cigars, Walter Crosby sits down with Mike Chaput of nSight for part one of a three-part conversation on culture, core values,...

5 Mai 29min

The Sales Problem You Can't See: Storytelling, Positioning, and False Momentum

The Sales Problem You Can't See: Storytelling, Positioning, and False Momentum

Most CEOs think they have a sales hiring problem, a sales performance problem, or a pipeline problem. But often, the real issue is deeper—and harder to see. In this solo episode of Sales & Cigars, Wal...

21 Apr 8min

Your Story Is a Sales Advantage: A Conversation with Bill Blankschaen

Your Story Is a Sales Advantage: A Conversation with Bill Blankschaen

Bill Blankschaen joins Sales & Cigars to explain why entrepreneurs need a clear origin story, how storytelling builds trust, and why consistent messaging gives companies a real sales advantage. Episod...

7 Apr 32min

Populært innen Business og økonomi

stopp-verden
dine-penger-pengeradet
rss-penger-polser-og-politikk
lydartikler-fra-aftenposten
e24-podden
rss-borsmorgen-okonominyhetene
rss-pa-konto
pengepodden-2
tid-er-penger-en-podcast-med-peter-warren
utbytte
morgenkaffen-med-finansavisen
rss-skravla-gar
finansredaksjonen
livet-pa-veien-med-jan-erik-larssen
okonomiamatorene
pengesnakk
lederpodden
liberal-halvtime
rss-impressions-2
rss-kron-podden