Ski vs Bike Industry, Part 2: State of Shops; Gear Wins & Fails; & the Future of Each
GEAR:306 Jun 2025

Ski vs Bike Industry, Part 2: State of Shops; Gear Wins & Fails; & the Future of Each

In past years, we’ve done a series called ‘Bikes vs Skis’ where we’ve posed the question: Which bike company is most like which ski company? But this year, we’re zooming out a bit, and instead are putting up the whole ski industry vs the bike industry. In part 2 of this conversation, we take a look at the state of ski shops vs bike shops; what each industry is doing to grow participation and engagement in their sport; gear trend wins and fails; and we weigh in on which industry has the brighter future. You’ll hear from Blister reviewers Luke Koppa, Jonathan Ellsworth, David Golay, Simon Stewart, Kara Williard, and Xan Marshland.

RELATED LINKS:

BLISTER+ Get Yourself Covered

Ski vs Bike Industry, Part 1

Our ‘Bikes vs Skis’ Series:

Bikes vs Skis, 4th Edition (2023): Part 1

Bikes vs Skis, 4th Edition (2023): Part 2

Bikes vs Skis, 4th Edition (2023): Part 3

Bikes vs Skis, 3rd Edition (2021): Part 1

Bikes vs Skis, 3rd Edition (2021): Part 2

Bikes vs Skis, 2nd Edition (2020): Part 1

Bikes vs Skis, 2nd Edition (2020): Part 2

Bikes vs Skis, 1st Edition (2018): Part 1

Bikes vs Skis, 1st Edition (2018): Part 2

TOPICS & TIMES:

Ski Shops vs Bike Shops (3:13)

Growing Participation: Ski vs Bike Industry (12:52)

Lift Tickets (25:01)

BMX Bikes (26:30)

Gear Wins & Fails (29:43)

Brighter Future? Ski or Bike Industry? (38:41)

CHECK OUT OUR OTHER PODCASTS:

Blister Cinematic

CRAFTED

Bikes & Big Ideas

Blister Podcast

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