New Marketing Strategies to Put More Butts on Bar Stools

New Marketing Strategies to Put More Butts on Bar Stools

The loyal customer is more valuable today than at any point in the history of craft beer. Let’s take a look at how to turn your casual guests into raving fans. Strap on your SCUBA gear and get ready for a deep dive into the data and taproom execution of 3 highly successful modern loyalty and membership programs. These programs go beyond the 20oz pour to bring in recurring revenue and put more buts on barstools!


I accidentally graduated from UCSD while studying lacrosse and frequenting O’Brien’s Pub. After a brief attempt to justify the cost of my engineering degree by designing pool cleaners (true story) I quit and started programming instead, first websites and then mobile applications. Since then, I have started a few small businesses with friends to bring best-in-class mobile tech to small businesses in other industries. After growing up in San Diego during the craft boom, I jumped at the chance to start TapWyse and serve this incredible industry. I now live in Carlsbad with my wife Laurel and two boys; Roscoe 9 and Mason 7. When not working you will find me shuttling them between basketball, golf, music, and skateboarding. Cheers!


Stay up to date with CBP: http://update.craftbeerprofessionals.org

Episoder(473)

5 Reasons Not To Miss CBP Connects New Orleans

5 Reasons Not To Miss CBP Connects New Orleans

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13 Nov 202521min

The Brewery Talent Crisis: What to Know and What to Do

The Brewery Talent Crisis: What to Know and What to Do

We are experiencing an unprecedented talent crisis in the US. We are producing more jobs than we have workers to fill them, companies are now competing for talent across all industries – not just with...

12 Nov 202545min

Brewery Expansion: Golden Ticket or Achilles' Heel?

Brewery Expansion: Golden Ticket or Achilles' Heel?

Business is consistent, staff is solid, cash flow is more than adequate, and I have a great idea/opportunity for another tap room….so should I do it?"This feels like the ultimate question for the brew...

10 Nov 20251h

Staff Education For Customer Service

Staff Education For Customer Service

Your service staff is tasked with presenting your beers to customers in your taproom or brewpub, which makes each of them ad hoc members of your sales staff. They might be great bartenders or servers,...

8 Nov 202529min

How to Thrive in Chaos: Revenue vs. Profit Strategies for Volatile Markets

How to Thrive in Chaos: Revenue vs. Profit Strategies for Volatile Markets

Running a craft brewery today isn’t easy—markets are unpredictable, costs are rising, and competition is fierce. The real question is, how do you not just survive, but thrive in all this chaos?Join us...

5 Nov 202527min

Beer Excise Tax Across the Country: Tax Obligations When Selling Interstate

Beer Excise Tax Across the Country: Tax Obligations When Selling Interstate

For better or worse, the U.S. beer market is built on top of a sea of excise taxes, which every successful and compliant brewer must learn to navigate. As your brewery grows and enters more state mark...

3 Nov 202554min

Sell Smarter, Not Harder: How to Drive Growth Without a Traditional Sales Team

Sell Smarter, Not Harder: How to Drive Growth Without a Traditional Sales Team

Hiring a whole sales team isn’t always realistic, but that doesn’t mean your growth has to stall. This session explores how independent beverage brands can scale sales using lean, digital-first strate...

1 Nov 20251h

What to Know Before You Buy or Sell a Brewery

What to Know Before You Buy or Sell a Brewery

There’s a lot of consolidation in the brewing industry right now. And, there are a lot of people looking to make an exit. We tell clients that, right now, it’s probably cheaper to buy a brewery than t...

29 Okt 202556min

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