New Marketing Strategies to Put More Butts on Bar Stools

New Marketing Strategies to Put More Butts on Bar Stools

The loyal customer is more valuable today than at any point in the history of craft beer. Let’s take a look at how to turn your casual guests into raving fans. Strap on your SCUBA gear and get ready for a deep dive into the data and taproom execution of 3 highly successful modern loyalty and membership programs. These programs go beyond the 20oz pour to bring in recurring revenue and put more buts on barstools!


I accidentally graduated from UCSD while studying lacrosse and frequenting O’Brien’s Pub. After a brief attempt to justify the cost of my engineering degree by designing pool cleaners (true story) I quit and started programming instead, first websites and then mobile applications. Since then, I have started a few small businesses with friends to bring best-in-class mobile tech to small businesses in other industries. After growing up in San Diego during the craft boom, I jumped at the chance to start TapWyse and serve this incredible industry. I now live in Carlsbad with my wife Laurel and two boys; Roscoe 9 and Mason 7. When not working you will find me shuttling them between basketball, golf, music, and skateboarding. Cheers!


Stay up to date with CBP: http://update.craftbeerprofessionals.org

Episoder(471)

Crafting Talent on a Pint Sized Budget

Crafting Talent on a Pint Sized Budget

In an industry driven by grassroots grit, passion, and what at times feels like flying by the seat of your pants, professional development often takes a backseat to production schedules and tight budg...

22 Okt 20251h 1min

Intentional Growth: How to Expand Without Losing Control

Intentional Growth: How to Expand Without Losing Control

In today’s challenging beverage landscape, most breweries aren’t chasing overnight success as the next big regional or national player. Instead, growth comes from intentional moves that fit the busine...

18 Okt 20251h 4min

Benchmarking and Profit Mapping for Breweries

Benchmarking and Profit Mapping for Breweries

Uncover where your brewery truly makes money by identifying key profit drivers across products, customers, and channels. In this session, you’ll learn how to benchmark your financial performance again...

15 Okt 202555min

Profit Driven Taproom Marketing - Proven 10X Programs

Profit Driven Taproom Marketing - Proven 10X Programs

A full taproom is a happy taproom, but gone are the days of “If you brew it, they will come.” We need new ideas and strategies. We need profitable marketing programs that are proven to put butts on ba...

11 Okt 202540min

Beer's Better Half: Rethinking Your Food Game

Beer's Better Half: Rethinking Your Food Game

Your beer may bring them in, but your food might be what keeps them around (and spending more). Join MarginEdge and two innovative breweries for a conversation on how to turn your food program from a ...

8 Okt 202549min

Innovative Ways to Drive Taproom Traffic

Innovative Ways to Drive Taproom Traffic

We’re all trying to get more guests in our taprooms. This session dives into creative, real-world tactics breweries are using right now to increase foot traffic and build consistent taproom momentum. ...

1 Okt 20251h 3min

NA Beer and THC Beverages in the Taproom

NA Beer and THC Beverages in the Taproom

The modern guest expects more than just beer. In this panel hosted by Go Brewing, we’ll explore the growing demand for non-alcoholic beer and THC beverages. Learn how to educate both your team and you...

24 Sep 20251h 5min

Beer is Agriculture

Beer is Agriculture

In this session, we’ll dig into the hard work behind two of beer’s essential ingredients: malt and hops. You’ll hear directly from barley growers and hop producers about what matters most, how each ha...

17 Sep 202556min

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