185. How "Greenhushing" Could Be Hurting Your Business with Jason Parkin

185. How "Greenhushing" Could Be Hurting Your Business with Jason Parkin

By now, we’ve all heard the term greenwashing.

But have you ever heard of green hushing?

Greenhushing seems to be a growing trend where businesses, afraid of backlash or political controversy, choose to stay silent about their sustainability efforts or climate positive approaches.

And while it might seem like a safer, quieter path in a polarized world, green hushing can actually hurt your business more than it helps.

Today on the show, I’m talking with Jason Parkin.

Jason is a passionate advocate for using business as a force for good, with a focus on sustainability and climate action. He serves on the Board of Directors for the Outdoor Industry Association and contributes to several sustainability-focused committees, including the Sustainability Working Group of People for Bikes.

With over 25 years of experience in creative strategy, user-centered design, and digital media, Jason has led award-winning projects and co-founded Motionbox, a personal video platform later acquired by HP Snapfish.

INSTAGRAM: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/outdoor.minimalist.book/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

WEBSITE: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.theoutdoorminimalist.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

YOUTUBE: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@theoutdoorminimalist⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

LISTENER SURVEY: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://forms.gle/jd8UCN2LL3AQst976⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

-----------------

Jason Parkin

Website: https://composedcreative.com/

LinkedIn: https://www.linkedin.com/company/compose-d/

Cash Calculator: https://protectourwinters.org/climate-finance

-----------------

Episode Resources

BIVO NYT Article: https://www.nytimes.com/2025/05/27/business/trumps-china-tariffs-small-businesses.html

Ever.Green: https://www.ever.green/

Outdoor Industry Association: https://outdoorindustry.org/

Topo Finance: https://www.topofinance.org/

Episoder(282)

Building the Border Wall in Big Bend, Steve Pearce Stumbles During Hearing, and 2.1M Acres Open in Dalton Corridor - Public Land News (Feb 23-27)

Building the Border Wall in Big Bend, Steve Pearce Stumbles During Hearing, and 2.1M Acres Open in Dalton Corridor - Public Land News (Feb 23-27)

During this week’s public lands news briefing on the Outdoor Minimalist podcast, we have three feature stories for you. And no, this is not all that’s happened with public lands this week. So, as alwa...

27 Feb 28min

212. Is Zero-Waste Backpacking Possible? with Alisha McDarris

212. Is Zero-Waste Backpacking Possible? with Alisha McDarris

Is zero-waste backpacking possible?Well, in a lot of ways, yes, and in some ways, not really. We saw this play out when a previous guest of ours, one of our earliest guests, actually in episode 37. In...

23 Feb 36min

Steve Pearce to Lead BLM and the Senate Awaits CRA Vote - Public Lands News (Feb 16-20)

Steve Pearce to Lead BLM and the Senate Awaits CRA Vote - Public Lands News (Feb 16-20)

I know I said that we would only be releasing Friday public lands news episodes every other week, but we have a special episode for you today covering two of the most pressing issues regarding public ...

20 Feb 13min

211. We Can Solve the Plastic Pollution Crisis with Judith Enck

211. We Can Solve the Plastic Pollution Crisis with Judith Enck

By now, we know that our society has a problem with plastics. They seem to have made their way into every aspect of our lives. They’re inescapable, but this is a problem that doesn’t need to last fore...

16 Feb 27min

Progress on the Ambler Road, Threats to the Tongass National Forest, and a Delayed CRA Vote in the Senate - Public Lands News

Progress on the Ambler Road, Threats to the Tongass National Forest, and a Delayed CRA Vote in the Senate - Public Lands News

We expected the Senate vote on H.J. Res. 140, which would overturn the 20-year mining ban protecting the BWCA, to occur this week, but it was postponed until after their upcoming recess. The vote coul...

13 Feb 27min

210. The Pet Industry Has An Overconsumption Problem with Spencer Williams

210. The Pet Industry Has An Overconsumption Problem with Spencer Williams

You know full well that I am a dog lover, and I know that many of you are dog lovers, or just pet lovers in general. They are our family, and much like humans, our domesticated pets have a pretty big ...

9 Feb 31min

209. We All Play a Role in the Resistance

209. We All Play a Role in the Resistance

Where do we go from here?Where are the leaders?Why does it feel like no one is doing anything?In this solo episode of The Outdoor Minimalist Podcast, we work to dismantle one of the most persistent my...

2 Feb 24min

Congress is After Resource Management Plans in Minnesota and Utah, Sage Grouse Protections Changing - Public Lands News (January 2026)

Congress is After Resource Management Plans in Minnesota and Utah, Sage Grouse Protections Changing - Public Lands News (January 2026)

A lot has been happening this year already, and while many Americans are focused on ICE terrorizing US citizens in places like Minneapolis, attacks on public lands have not slowed down, they’re just g...

30 Jan 30min

Populært innen Politikk og nyheter

giver-og-gjengen-vg
aftenpodden
aftenpodden-usa
lydartikler-fra-aftenposten
popradet
forklart
stopp-verden
fotballpodden-2
rss-gukild-johaug
dine-penger-pengeradet
det-store-bildet
rss-ness
nokon-ma-ga
hanna-de-heldige
aftenbla-bla
rss-penger-polser-og-politikk
rss-dannet-uten-piano
rss-utenrikskomiteen-med-bogen-og-grasvik
e24-podden
ta-dokumentar