Outdoor Minimalist9 Jun 2025

185. How "Greenhushing" Could Be Hurting Your Business with Jason Parkin

By now, we’ve all heard the term greenwashing.

But have you ever heard of green hushing?

Greenhushing seems to be a growing trend where businesses, afraid of backlash or political controversy, choose to stay silent about their sustainability efforts or climate positive approaches.

And while it might seem like a safer, quieter path in a polarized world, green hushing can actually hurt your business more than it helps.

Today on the show, I’m talking with Jason Parkin.

Jason is a passionate advocate for using business as a force for good, with a focus on sustainability and climate action. He serves on the Board of Directors for the Outdoor Industry Association and contributes to several sustainability-focused committees, including the Sustainability Working Group of People for Bikes.

With over 25 years of experience in creative strategy, user-centered design, and digital media, Jason has led award-winning projects and co-founded Motionbox, a personal video platform later acquired by HP Snapfish.

INSTAGRAM: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/outdoor.minimalist.book/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

WEBSITE: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.theoutdoorminimalist.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

YOUTUBE: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@theoutdoorminimalist⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

LISTENER SURVEY: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://forms.gle/jd8UCN2LL3AQst976⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

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Jason Parkin

Website: https://composedcreative.com/

LinkedIn: https://www.linkedin.com/company/compose-d/

Cash Calculator: https://protectourwinters.org/climate-finance

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Episode Resources

BIVO NYT Article: https://www.nytimes.com/2025/05/27/business/trumps-china-tariffs-small-businesses.html

Ever.Green: https://www.ever.green/

Outdoor Industry Association: https://outdoorindustry.org/

Topo Finance: https://www.topofinance.org/

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