Sam Sadi: 4 industry trends to pay attention to
NEXT.io Podcast12 Jun 2025

Sam Sadi: 4 industry trends to pay attention to

🎙 NEXT.io Podcast #236 Sam Sadi, CEO of LiveScore GroupSam Sadi sits down with Pierre Lindh to discuss the challenges and opportunities in the online sports betting industry, emphasizing the need for innovation and strategic advantages to compete with established brands, particularly in regulated markets.⏰ Timestamps 00:00 - Intro00:17 - Sponsors message01:38 - Sam’s 30-year journey03:31 - Building Bwin Interactive Entertainment06:07 - The origins of LiveScore09:58 - Why LiveScore launched its own sportsbook15:27 - Competing in the UK18:00 - Why most media-betting integrations fail20:32 - Simplicity vs complexity: is betting too confusing for new users?23:35 - Why customers adapt faster than you think25:31 - Why niche sportsbooks rarely succeed in regulated markets29:58 - DFS as the starting point33:11 - LiveScore’s product philosophy: match 80%, innovate the rest34:37 - The capital and access problem in U.S. regulation37:18 - Trend 1: Southeast Asia’s unspoken potential44:49 - Trend 2: The real AI transformation57:30 - Trend 3: Innovation vs Incrementalism01:09:54 - Trend 4: The black market problem01:21:41 - Can cutting off suppliers beat the black market? Why it’s short-term thinking01:26:34 - Why the industry’s future might mirror the AI arms race01:32:04 - Closing remarks🔔 SUBSCRIBE TO THE PODCASTYouTube: https://www.youtube.com/@nextdotio Apple: https://podcasts.apple.com/us/podcast/next-io-podcast/id1515442333CONNECT WITH NEXT.IO✩ Website - https://next.io/This episode of NEXT.io is brought to you by:Pragmatic Solutions – Leading iGaming platform technology.https://pragmatic.solutions/Pragmatic Play – Industry-leading content provider.https://www.pragmaticplay.com/en/

Episoder(472)

Pierre Lindh #43 - Björn Nilsson, Triggy, Co-founder and CSO (The imminent disruption of the sports betting market)

Pierre Lindh #43 - Björn Nilsson, Triggy, Co-founder and CSO (The imminent disruption of the sports betting market)

Björn started as a management trainee to Pontus Lindwall more than 20 years ago. Since then he has been committed to the industry and worked in various capacities with betting, trading, poker, and cas...

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Pierre Lindh #42 - Oisin Lunny, Senior Forbes Contributor (ESG is King)

Pierre Lindh #42 - Oisin Lunny, Senior Forbes Contributor (ESG is King)

Oisin Lunny is an award-winning marketer, webinar and podcast host, MC, public speaker, virtual event consultant, and journalist. His work has been read over half a million times as a senior contribut...

11 Feb 202148min

Jesper Kärrbrink #2 - Paris Smith, CEO, Pinnacle

Jesper Kärrbrink #2 - Paris Smith, CEO, Pinnacle

Paris Smith’s career in online gaming spans more than two decades, which includes more than 12 years as CEO of Pinnacle (www.pinnacle.com), one of the world’s most respected online bookmakers. Paris’ ...

10 Feb 202143min

Karolina Pelc #1 - Ulrik Bengtsson, WilliamHILL, Chief Executive Officer

Karolina Pelc #1 - Ulrik Bengtsson, WilliamHILL, Chief Executive Officer

Ulrik Bengtsson was appointed CEO of WilliamHILL on 30 September 2019, having been appointed CEO Designate on 5 September 2019. He had joined the Group as Chief Digital Officer and a member of the Gro...

9 Feb 202125min

Jesper Kärrbrink #1 - Kresimir Spajic (Deep dive into the US market)

Jesper Kärrbrink #1 - Kresimir Spajic (Deep dive into the US market)

Kresimir Spajic is Senior Vice President of Online Gaming for Hard Rock International. Spajic is responsible for leading the vision, strategy and operational execution behind the brand’s investment ac...

9 Feb 202151min

Pierre Lindh #41 - Todd Haushalter, CPO, Evolution Gaming

Pierre Lindh #41 - Todd Haushalter, CPO, Evolution Gaming

Todd Haushalter is Chief Product Officer at Evolution Gaming. Todd is responsible for all aspects of Evolution’s game innovation and new product development, including the creation of award-winning ti...

4 Feb 20212h 16min

#40 - David Flynn, CEO, Glitnor Group (2021 trends and beyond)

#40 - David Flynn, CEO, Glitnor Group (2021 trends and beyond)

David Flynn is a Management Executive with over 17 years of iGaming experience across both B2B and B2C verticals of the Online Gaming market. Currently, David is responsible for the strategic directio...

29 Jan 20211h 10min

#39 - Jesper Kärrbrink, Green Jade Games, Chairman (iGaming sustainability)

#39 - Jesper Kärrbrink, Green Jade Games, Chairman (iGaming sustainability)

Jesper Kärrbrink has a background in e-commerce, media and gambling. Several CEO positions since 1993, among those; Svenska Spel and Mr Green. Co-founder of gaming studio Green Jade Games.

20 Jan 20211h 17min

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