Sam Sadi: 4 industry trends to pay attention to
NEXT.io Podcast12 Jun 2025

Sam Sadi: 4 industry trends to pay attention to

🎙 NEXT.io Podcast #236 Sam Sadi, CEO of LiveScore GroupSam Sadi sits down with Pierre Lindh to discuss the challenges and opportunities in the online sports betting industry, emphasizing the need for innovation and strategic advantages to compete with established brands, particularly in regulated markets.⏰ Timestamps 00:00 - Intro00:17 - Sponsors message01:38 - Sam’s 30-year journey03:31 - Building Bwin Interactive Entertainment06:07 - The origins of LiveScore09:58 - Why LiveScore launched its own sportsbook15:27 - Competing in the UK18:00 - Why most media-betting integrations fail20:32 - Simplicity vs complexity: is betting too confusing for new users?23:35 - Why customers adapt faster than you think25:31 - Why niche sportsbooks rarely succeed in regulated markets29:58 - DFS as the starting point33:11 - LiveScore’s product philosophy: match 80%, innovate the rest34:37 - The capital and access problem in U.S. regulation37:18 - Trend 1: Southeast Asia’s unspoken potential44:49 - Trend 2: The real AI transformation57:30 - Trend 3: Innovation vs Incrementalism01:09:54 - Trend 4: The black market problem01:21:41 - Can cutting off suppliers beat the black market? Why it’s short-term thinking01:26:34 - Why the industry’s future might mirror the AI arms race01:32:04 - Closing remarks🔔 SUBSCRIBE TO THE PODCASTYouTube: https://www.youtube.com/@nextdotio Apple: https://podcasts.apple.com/us/podcast/next-io-podcast/id1515442333CONNECT WITH NEXT.IO✩ Website - https://next.io/This episode of NEXT.io is brought to you by:Pragmatic Solutions – Leading iGaming platform technology.https://pragmatic.solutions/Pragmatic Play – Industry-leading content provider.https://www.pragmaticplay.com/en/

Episoder(471)

#37 - Manuel Stan, SVP USA - Kindred Group (Making it big in the U.S.A)

#37 - Manuel Stan, SVP USA - Kindred Group (Making it big in the U.S.A)

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#36 - Phil Pearson, Head of Sales - iGaming Group (20201 - The good, the bad, the ugly)

#36 - Phil Pearson, Head of Sales - iGaming Group (20201 - The good, the bad, the ugly)

Phil Pearson is the Head of white labels and sales for iGaming Group and iGaming Platform, who specialise in a fully managed casino solution for MGA or curacao based operations. With a cutting edge ba...

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#35 - Tim Heath, Founder - Coingaming Group (Past, Present, Future of iGaming)

#35 - Tim Heath, Founder - Coingaming Group (Past, Present, Future of iGaming)

From establishing his first venture capital firm in 2017, Tim Heath continues to draw upon two decades of experience within the iGaming and emerging technology industries. He was an early adopter of B...

9 Des 20201h 31min

#34 - Boris Chaikin, CEO Soft2bet (maintaining exponential growth)

#34 - Boris Chaikin, CEO Soft2bet (maintaining exponential growth)

Soft2bet is pioneering the future of casino and sportsbook B2B platform supplier with an extensive portfolio comprising 30+ innovative brands; delivering top quality, gamified casino and sports bettin...

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#33 - Jesper Svensson, CEO - Betsson Group (iGaming - Pandemic & Recession proof)

#33 - Jesper Svensson, CEO - Betsson Group (iGaming - Pandemic & Recession proof)

Jesper Svensson has been in the gaming industry since the mid-2000s. Over the years he worked in senior positions in several gaming companies in Europe and Asia. He joined Betsson in 2013 as the manag...

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#32 - Allan Stone, CEO - Intelitics (Future industry trends)

#32 - Allan Stone, CEO - Intelitics (Future industry trends)

Allan Stone is the CEO and Co-Founder of Intelitics. Intelitics’ igaming performance marketing and business intelligence saas platform provides Real-Time data in a clear and Accurate format, empowerin...

19 Nov 20201h 7min

#31 - Rickard Vikström, CCO - Internet Vikings (Behind the scenes insights)

#31 - Rickard Vikström, CCO - Internet Vikings (Behind the scenes insights)

Rickard Vikström has 15 years of experience in building steadily growing businesses. In 2008, he founded Stay Secure which became the largest anti-spam service in Sweden. The same year he co-founded ...

4 Nov 202058min

#30 Matthew Shaddick, Head of Politics GVC (Predicting the US election)

#30 Matthew Shaddick, Head of Politics GVC (Predicting the US election)

Head of Political Betting at GVC, which includes the Ladbrokes, Coral and Bwin brands. With particular expertise in US and UK politics, this will be the fourth Presidential election that he has headed...

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