“$100M dollar brands are being built for boring products” - Harley Finkelstein of Shopify
My First Million12 Jun 2025

“$100M dollar brands are being built for boring products” - Harley Finkelstein of Shopify

Episode 715: Sam Parr ( https://x.com/theSamParr ) and Shaan Puri ( https://x.com/ShaanVP ) talk to Harley Finkelstein ( https://x.com/harleyf ) about boring products that could be worth $100M. — Show Notes: (0:00) Disrupting boring products (15:05) Swiss Army knife founders (21:42) "People only remember your weird" (31:45) Considering an exit (39:32) Becoming a better storyteller (46:17) Shopify's leaked memo about AI (51:26) Biohacking Longevity — Links: • Shopify - https://shopify.com/ • Touchland - https://touchland.com/ • Firebelly Tea - https://firebellytea.com/ • Ember Mug - https://ember.com/ • David’s Tea - https://davidstea.com/ • AG1 - https://drinkag1.com/ • Method - https://www.methodhome.com/ • Olly - https://www.olly.com/ • Welly - https://www.getwelly.com/ • Ritual - https://ritual.com/ • Seed - https://seed.com/ • Prose - https://prose.com/ • Prenuvo - https://www.prenuvo.com/ • CLEERLY - https://cleerlyhealth.com/ • 29029 - https://29029everesting.com/ — Check Out Shaan's Stuff: • Shaan's weekly email - https://www.shaanpuri.com • Visit https://www.somewhere.com/mfm to hire worldwide talent like Shaan and get $500 off for being an MFM listener. Hire developers, assistants, marketing pros, sales teams and more for 80% less than US equivalents. • Mercury - Need a bank for your company? Go check out Mercury (mercury.com). Shaan uses it for all of his companies! Mercury is a financial technology company, not an FDIC-insured bank. Banking services provided by Choice Financial Group, Column, N.A., and Evolve Bank & Trust, Members FDIC — Check Out Sam's Stuff: • Hampton - https://www.joinhampton.com/ • Ideation Bootcamp - https://www.ideationbootcamp.co/ • Copy That - https://copythat.com • Hampton Wealth Survey - https://joinhampton.com/wealth • Sam’s List - http://samslist.co/ My First Million is a HubSpot Original Podcast // Brought to you by HubSpot Media // Production by Arie Desormeaux // Editing by Ezra Bakker Trupiano

Episoder(830)

#218 - Why You Should Take a Think Week Like Bill Gates

#218 - Why You Should Take a Think Week Like Bill Gates

[Updated] In this episode Sam (@theSamParr) and Shaan (@ShaanVP) talk about what Shaan has learned over the last week by taking a Bill Gates-inspired week off to dive deep into crypto. They also talk ...

10 Sep 20211h 24min

#217 - Why Direct-to-Consumer Companies Are Awesome to Own

#217 - Why Direct-to-Consumer Companies Are Awesome to Own

In this episode Shaan (@ShaanVP) and Sam (@theSamParr) debate the merits of owning and operating a direct-to-consumer e-commerce business. Shaan breaks down some of the basic ins-and-outs you should l...

8 Sep 20211h 3min

#216 - Why Today Is the Day to Ask For a Raise

#216 - Why Today Is the Day to Ask For a Raise

In this episode Shaan (@ShaanVP) shares why you should ask for that raise and Sam (@theSamParr) pokes holes in the $75K happiness study. They also debate whether it is better to own the entirety of a ...

3 Sep 20211h 4min

#215 - What Venture Capital Will Look Like in the Future

#215 - What Venture Capital Will Look Like in the Future

In this episode Shaan (@ShaanVP) and Sam (@theSamParr) predict what venture capital will look like in the future. Shaan breaks down the different ways someone can win as a VC and also explains how SPA...

1 Sep 20211h 16min

SPECIAL: The Tools in the Solo Creator Toolbox

SPECIAL: The Tools in the Solo Creator Toolbox

This special episode is a crosspost from the Indie Hackers Podcast with Courtland Allen. Sam and Shaan were interviewed by Courtland a few months ago and they gave a behind-the-scenes look at how they...

31 Aug 20211h 12min

#214 with Ramit Sethi - Why You Should Have a Diversified Investment Portfolio

#214 with Ramit Sethi - Why You Should Have a Diversified Investment Portfolio

In this episode Sam (@theSamParr) and Shaan (@ShaanVP) are joined by Ramit Sethi (@ramit), the founder of I Will Teach You To Be Rich. They start off talking about course businesses and Ramit shares w...

27 Aug 20211h 24min

#213 - How to Build a Community

#213 - How to Build a Community

In this episode Shaan (@ShaanVP) and Sam (@theSamParr) break down community businesses and different ways you can build a community. They also talk about the law of reciprocity, the ad Sam wrote that ...

25 Aug 20211h 6min

#212 - Why You Shouldn't Be A Slave to a 40 Hour Work Week

#212 - Why You Shouldn't Be A Slave to a 40 Hour Work Week

In this episode Sam (@theSamParr) and Shaan (@ShaanVP) discuss alternatives to a 40 Hour Workweek. They start off with Tim Ferriss & his ideas around mini retirements followed by the work ethic & care...

23 Aug 202153min

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