“$100M dollar brands are being built for boring products” - Harley Finkelstein of Shopify
My First Million12 Jun 2025

“$100M dollar brands are being built for boring products” - Harley Finkelstein of Shopify

Episode 715: Sam Parr ( https://x.com/theSamParr ) and Shaan Puri ( https://x.com/ShaanVP ) talk to Harley Finkelstein ( https://x.com/harleyf ) about boring products that could be worth $100M. — Show Notes: (0:00) Disrupting boring products (15:05) Swiss Army knife founders (21:42) "People only remember your weird" (31:45) Considering an exit (39:32) Becoming a better storyteller (46:17) Shopify's leaked memo about AI (51:26) Biohacking Longevity — Links: • Shopify - https://shopify.com/ • Touchland - https://touchland.com/ • Firebelly Tea - https://firebellytea.com/ • Ember Mug - https://ember.com/ • David’s Tea - https://davidstea.com/ • AG1 - https://drinkag1.com/ • Method - https://www.methodhome.com/ • Olly - https://www.olly.com/ • Welly - https://www.getwelly.com/ • Ritual - https://ritual.com/ • Seed - https://seed.com/ • Prose - https://prose.com/ • Prenuvo - https://www.prenuvo.com/ • CLEERLY - https://cleerlyhealth.com/ • 29029 - https://29029everesting.com/ — Check Out Shaan's Stuff: • Shaan's weekly email - https://www.shaanpuri.com • Visit https://www.somewhere.com/mfm to hire worldwide talent like Shaan and get $500 off for being an MFM listener. Hire developers, assistants, marketing pros, sales teams and more for 80% less than US equivalents. • Mercury - Need a bank for your company? Go check out Mercury (mercury.com). Shaan uses it for all of his companies! Mercury is a financial technology company, not an FDIC-insured bank. Banking services provided by Choice Financial Group, Column, N.A., and Evolve Bank & Trust, Members FDIC — Check Out Sam's Stuff: • Hampton - https://www.joinhampton.com/ • Ideation Bootcamp - https://www.ideationbootcamp.co/ • Copy That - https://copythat.com • Hampton Wealth Survey - https://joinhampton.com/wealth • Sam’s List - http://samslist.co/ My First Million is a HubSpot Original Podcast // Brought to you by HubSpot Media // Production by Arie Desormeaux // Editing by Ezra Bakker Trupiano

Episoder(831)

#212 - Why You Shouldn't Be A Slave to a 40 Hour Work Week

#212 - Why You Shouldn't Be A Slave to a 40 Hour Work Week

In this episode Sam (@theSamParr) and Shaan (@ShaanVP) discuss alternatives to a 40 Hour Workweek. They start off with Tim Ferriss & his ideas around mini retirements followed by the work ethic & care...

23 Aug 202153min

#211 with Julian Shapiro - The 3 Cheat Codes Startups Use to Print Cash

#211 with Julian Shapiro - The 3 Cheat Codes Startups Use to Print Cash

In this episode Shaan (@ShaanVP) is joined by startup growth expert Julian Shapiro (@julian). Julian shares the 3 growth trends he noticed successful startups were implementing to grow at astonishing ...

20 Aug 20211h 5min

#210 - How Celebrities Have Made Billions off Their Names

#210 - How Celebrities Have Made Billions off Their Names

In this episode Shaan (@ShaanVP) and Sam (@theSamParr) dive into a few industries and talk about the players behind them. They start off talking about car dealerships and the handful of politicians wh...

18 Aug 20211h 1min

#209 with Gary Vaynerchuk - Why NFTS Are the Future

#209 with Gary Vaynerchuk - Why NFTS Are the Future

In this episode Gary Vaynerchuk (@garyvee) joins Sam (@theSamParr) and Shaan (@ShaanVP) to give a master class on NFTs. Gary shares his predictions on the future of NFTs and how they'll be (eventually...

13 Aug 202152min

#208 with Steph Smith - Why You Need a Chief Automation Officer

#208 with Steph Smith - Why You Need a Chief Automation Officer

In this episode Shaan (@ShaanVP) is joined by Steph Smith (@stephsmithio) for an idea packed episode. They start off talking about opportunities around spending your FSA dollars and on swag packs. The...

11 Aug 202158min

#207 - How to Make Millions by Unbundling Etsy

#207 - How to Make Millions by Unbundling Etsy

In this episode Sam (@theSamParr) and Shaan (@ShaanVP) break down a multi-million dollar opportunity to unbundle Etsy ($24B market cap). Shaan also shares how he would approach it if he were doing it ...

6 Aug 202155min

#206 with Brianne Kimmel - How Venture Capitalists Make Money

#206 with Brianne Kimmel - How Venture Capitalists Make Money

In this episode Sam (@theSamParr) and Shaan (@ShaanVP) are joined by solo capitalist Brianne Kimmel (@briannekimmel). They talk about how Bri got started in investing, the pros and cons of her busy sc...

4 Aug 20211h 2min

MFM Mini - 5 Hacks to Landing Your Dream Job

MFM Mini - 5 Hacks to Landing Your Dream Job

Do you like these mini episodes? Tweet your feedback to Shaan (@ShaanVP) & get more short stories like this on his newsletter www.shaanpuri.com. --------- * Want to be featured in a future episode? Dr...

1 Aug 202118min

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