“$100M dollar brands are being built for boring products” - Harley Finkelstein of Shopify
My First Million12 Jun 2025

“$100M dollar brands are being built for boring products” - Harley Finkelstein of Shopify

Episode 715: Sam Parr ( https://x.com/theSamParr ) and Shaan Puri ( https://x.com/ShaanVP ) talk to Harley Finkelstein ( https://x.com/harleyf ) about boring products that could be worth $100M. — Show Notes: (0:00) Disrupting boring products (15:05) Swiss Army knife founders (21:42) "People only remember your weird" (31:45) Considering an exit (39:32) Becoming a better storyteller (46:17) Shopify's leaked memo about AI (51:26) Biohacking Longevity — Links: • Shopify - https://shopify.com/ • Touchland - https://touchland.com/ • Firebelly Tea - https://firebellytea.com/ • Ember Mug - https://ember.com/ • David’s Tea - https://davidstea.com/ • AG1 - https://drinkag1.com/ • Method - https://www.methodhome.com/ • Olly - https://www.olly.com/ • Welly - https://www.getwelly.com/ • Ritual - https://ritual.com/ • Seed - https://seed.com/ • Prose - https://prose.com/ • Prenuvo - https://www.prenuvo.com/ • CLEERLY - https://cleerlyhealth.com/ • 29029 - https://29029everesting.com/ — Check Out Shaan's Stuff: • Shaan's weekly email - https://www.shaanpuri.com • Visit https://www.somewhere.com/mfm to hire worldwide talent like Shaan and get $500 off for being an MFM listener. Hire developers, assistants, marketing pros, sales teams and more for 80% less than US equivalents. • Mercury - Need a bank for your company? Go check out Mercury (mercury.com). Shaan uses it for all of his companies! Mercury is a financial technology company, not an FDIC-insured bank. Banking services provided by Choice Financial Group, Column, N.A., and Evolve Bank & Trust, Members FDIC — Check Out Sam's Stuff: • Hampton - https://www.joinhampton.com/ • Ideation Bootcamp - https://www.ideationbootcamp.co/ • Copy That - https://copythat.com • Hampton Wealth Survey - https://joinhampton.com/wealth • Sam’s List - http://samslist.co/ My First Million is a HubSpot Original Podcast // Brought to you by HubSpot Media // Production by Arie Desormeaux // Editing by Ezra Bakker Trupiano

Episoder(831)

#201 - Why You Should Spend 5x Your Budget on an Engagement Ring

#201 - Why You Should Spend 5x Your Budget on an Engagement Ring

In this episode Sam (@theSamParr) and Shaan (@ShaanVP) break down different Micro-SaaS and P2P marketplace companies. They also talk about changes we'll see in advertising, a non-profit that is an alt...

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#200 - When to Go All In, Teenage Side Hustles, & the Crypto Exchange That Could Have Been

#200 - When to Go All In, Teenage Side Hustles, & the Crypto Exchange That Could Have Been

In this episode Shaan (@ShaanVP) and Sam (@theSamParr) share when it makes sense to swing for the fences and go all in on an idea. The guys also talk about performance vs brand advertising, the sick h...

14 Jul 20211h 1min

#199 - The Secret to Being Great

#199 - The Secret to Being Great

In this special episode Sam (@TheSamParr) and Shaan (@ShaanVP) talk about recent content they've consumed. They break down Naval's tweetstorm on How to Get Rich Without Getting Lucky and discuss their...

12 Jul 202140min

MFM Mini - A Guide to Asking Better Questions

MFM Mini - A Guide to Asking Better Questions

Do you like these mini episodes? Tweet your feedback to Shaan (@ShaanVP) & get more short stories like this on his newsletter www.shaanpuri.com. --------- * Want to be featured in a future episode? Dr...

11 Jul 202116min

#198 - How to Build a Unicorn Around the NCAA Reg Changes

#198 - How to Build a Unicorn Around the NCAA Reg Changes

Sam (@TheSamParr) and Shaan (@ShaanVP) break down opportunities created by the NCAA regulation changes. One of those ideas Sam said was the best he's heard in months. They also talk about Sam's road t...

9 Jul 20211h 5min

#197 with Dharmesh Shah - Frameworks for Becoming a Billionaire (From a Billionaire's Perspective)

#197 with Dharmesh Shah - Frameworks for Becoming a Billionaire (From a Billionaire's Perspective)

Sam (@TheSamParr) and Shaan (@ShaanVP) are joined by HubSpot co-founder and CTO Dharmesh Shah (@Dharmesh). Dharmesh shares his thought process behind buying the Hustle, how he thinks about time & mone...

7 Jul 20211h 23min

Greatest Hits #7 - Revisiting The Idea Episode with Product Genius Scott Belsky

Greatest Hits #7 - Revisiting The Idea Episode with Product Genius Scott Belsky

On this episode, Sam (@theSamParr) gives an update on one of Shaan's favorite episodes, his interview with Scott Belsky. Sam revisits what Scott said a little over 18 months ago during episode #32, an...

5 Jul 202159min

MFM Mini - Shaan's 15 Minutes with the CEO of Alibaba

MFM Mini - Shaan's 15 Minutes with the CEO of Alibaba

Do you like these mini episodes? Tweet your feedback to Shaan (@ShaanVP) & get more short stories like this on his newsletter www.shaanpuri.com. --------- * Want to be featured in a future episode? Dr...

4 Jul 20219min

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