“$100M dollar brands are being built for boring products” - Harley Finkelstein of Shopify
My First Million12 Jun 2025

“$100M dollar brands are being built for boring products” - Harley Finkelstein of Shopify

Episode 715: Sam Parr ( https://x.com/theSamParr ) and Shaan Puri ( https://x.com/ShaanVP ) talk to Harley Finkelstein ( https://x.com/harleyf ) about boring products that could be worth $100M. — Show Notes: (0:00) Disrupting boring products (15:05) Swiss Army knife founders (21:42) "People only remember your weird" (31:45) Considering an exit (39:32) Becoming a better storyteller (46:17) Shopify's leaked memo about AI (51:26) Biohacking Longevity — Links: • Shopify - https://shopify.com/ • Touchland - https://touchland.com/ • Firebelly Tea - https://firebellytea.com/ • Ember Mug - https://ember.com/ • David’s Tea - https://davidstea.com/ • AG1 - https://drinkag1.com/ • Method - https://www.methodhome.com/ • Olly - https://www.olly.com/ • Welly - https://www.getwelly.com/ • Ritual - https://ritual.com/ • Seed - https://seed.com/ • Prose - https://prose.com/ • Prenuvo - https://www.prenuvo.com/ • CLEERLY - https://cleerlyhealth.com/ • 29029 - https://29029everesting.com/ — Check Out Shaan's Stuff: • Shaan's weekly email - https://www.shaanpuri.com • Visit https://www.somewhere.com/mfm to hire worldwide talent like Shaan and get $500 off for being an MFM listener. Hire developers, assistants, marketing pros, sales teams and more for 80% less than US equivalents. • Mercury - Need a bank for your company? Go check out Mercury (mercury.com). Shaan uses it for all of his companies! Mercury is a financial technology company, not an FDIC-insured bank. Banking services provided by Choice Financial Group, Column, N.A., and Evolve Bank & Trust, Members FDIC — Check Out Sam's Stuff: • Hampton - https://www.joinhampton.com/ • Ideation Bootcamp - https://www.ideationbootcamp.co/ • Copy That - https://copythat.com • Hampton Wealth Survey - https://joinhampton.com/wealth • Sam’s List - http://samslist.co/ My First Million is a HubSpot Original Podcast // Brought to you by HubSpot Media // Production by Arie Desormeaux // Editing by Ezra Bakker Trupiano

Episoder(848)

MFM Mini - 5 Hacks to Landing Your Dream Job

MFM Mini - 5 Hacks to Landing Your Dream Job

Do you like these mini episodes? Tweet your feedback to Shaan (@ShaanVP) & get more short stories like this on his newsletter www.shaanpuri.com. --------- * Want to be featured in a future episode? Dr...

1 Aug 202118min

#205 - How to Stop Your Tech Addiction

#205 - How to Stop Your Tech Addiction

In this episode Sam (@theSamParr) and Shaan (@ShaanVP) revisit the NCAA rule changes about college athletes making money and Shaan shares his prediction about who the next big sports agent will be. Th...

30 Jul 202155min

#204 - Behind-the-Scenes of Shaan's Power Writing Course

#204 - Behind-the-Scenes of Shaan's Power Writing Course

In this episode Shaan (@ShaanVP) breaks down all the numbers behind his Power Writing course (course link --> https://hi.switchy.io/5Cir) and gives Sam (@theSamParr) a walkthrough on how short squeeze...

28 Jul 202155min

SPECIAL: The Little Known World of FatFIRE

SPECIAL: The Little Known World of FatFIRE

In this episode Sam (@theSamParr) shares what he's learned from one of his favorite subreddits, FatFIRE. FatFIRE is about the pursuit of financial independence/early retirement with an upper-middle cl...

26 Jul 202128min

MFM Mini - How Ben & Jerry’s Turned Misfortune Into Fortune

MFM Mini - How Ben & Jerry’s Turned Misfortune Into Fortune

Do you like these mini episodes? Tweet your feedback to Shaan (@ShaanVP) & get more short stories like this on his newsletter www.shaanpuri.com. --------- * Want to be featured in a future episode? Dr...

25 Jul 202111min

#203 - Why Dunder Mifflin Should Be a Real Paper Company & An Inside Look Into MicroAcquire With Andrew Gazdecki

#203 - Why Dunder Mifflin Should Be a Real Paper Company & An Inside Look Into MicroAcquire With Andrew Gazdecki

In this two-part episode, Sam (@theSamParr) and Shaan (@ShaanVP) start off with ideas on building brands around pop culture, discuss the drama around the private space race, and talk about a few busin...

23 Jul 20211h 7min

#202 - A Breakdown of Trendy New Businesses & Boring 9 Figure Businesses

#202 - A Breakdown of Trendy New Businesses & Boring 9 Figure Businesses

In this episode Shaan (@ShaanVP) and Sam (@theSamParr) discuss upcoming trends they are seeing along with old school businesses making hundreds of millions of dollars. Sam also talks about how he want...

21 Jul 20211h 6min

SPECIAL: The Key Question to Reframe an Argument

SPECIAL: The Key Question to Reframe an Argument

In this episode Sam (@theSamParr) highlights the key question he asked to change a Twitter argument for the better. He also breaks down some of the content he's been consuming recently and shares what...

19 Jul 202118min

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