#77 Building Partner Operations from Scratch – with Hassan Irshad, CEO of RevInfinity
RevOps Lab21 Apr 2025

#77 Building Partner Operations from Scratch – with Hassan Irshad, CEO of RevInfinity

Hassan Irshad, Founder & CEO of RevInfinity and longtime RevOps leader, joins the podcast to shed light on one of the most overlooked pillars in revenue operations: Partner Ops. From building channel ecosystems from scratch to enabling partners and tracking ROI, Hassan walks us through the operational frameworks and tooling that power modern partner programs—and explains why it’s time for RevOps teams to stop ignoring this high-impact lever.


We cover:

  • What Partner Operations is and why it's a strategic RevOps pillar

  • How partnerships accelerate deals, increase ACV, and improve win rates

  • Common partnership models (referrals, integrations, strategic alliances)

  • How to measure partner-influenced vs. partner-sourced pipeline

  • Tools of the trade: PRMs, Salesforce integrations, and Crossbeam

  • Avoiding channel conflict and designing fair compensation structures

  • The 3 tips every RevOps team should know before launching a partner motion

Hassan Irshad on LinkedIn: https://www.linkedin.com/in/hassan-irshad-5b0a6840/

Free RevOps resources: https://www.getweflow.com/revops

Janis on LinkedIn: https://www.linkedin.com/in/janiszech

Phillip on LinkedIn: https://www.linkedin.com/in/philippstelzer


Chapters:

(00:00:00) Introduction

(00:02:21) What is Partner Ops and Why It Matters

(00:05:39) The Shift in Buyer Behavior & the Role of Ecosystems

(00:07:46) Case Study: Building Partner Ops at Fundraise Up

(00:10:37) When to Start Thinking About Partner Ops

(00:13:53) Partner Models Explained: Referral, Channel, Integration, Strategic

(00:18:42) How to Track Attribution, Compensation, and ROI

(00:22:20) Partner Enablement and the Role of PRMs

(00:25:08) Common Challenges: Alignment, Visibility, Data Chaos

(00:32:00) Designing Incentives & Avoiding Channel Conflict

(00:36:00) Top 3 Tips for Getting Started in Partner Ops
(00:39:00) Book Recommendation: Ecosystem-Led Growth by Bob Moore

Denne episoden er hentet fra en åpen RSS-feed og er ikke publisert av Podme. Den kan derfor inneholde annonser.

Episoder(119)

#22 How RevOps works in Enterprise, Ian Matthews, VP GTM Strategy, Planning & Incentives at Teradata

#22 How RevOps works in Enterprise, Ian Matthews, VP GTM Strategy, Planning & Incentives at Teradata

In today’s episode we look at how RevOps is done in Enterprises. With insights from Teradata, we discuss frameworks for RevOps and the requirements for organizing a huge GTM org. What you’ll learn in ...

26 Mar 202445min

#21 Creating an effective forecasting process - Ping Del Giudice, VP of RevOps at EV Connect

#21 Creating an effective forecasting process - Ping Del Giudice, VP of RevOps at EV Connect

Today’s episode is fully focused on one of our favorite topics: forecasting! It’s always worth talking about, because it’s much more than the number that comes out at the end - it’s an entire process....

19 Mar 202423min

#20 Running RevOps in a product-led growth company, Udi Cohen, Director of Revenue Operations, Lusha

#20 Running RevOps in a product-led growth company, Udi Cohen, Director of Revenue Operations, Lusha

We’re talking to Udi Cohen about running RevOps with PLG. He will show us some insights into Lusha and his work in the last years. What you’ll learn in this episode: Lusha’s PLG approach and the imp...

12 Mar 202431min

#19 Financial metrics that drive customer success ops - Haden Cosman, Senior RevOps Manager, SoSafe

#19 Financial metrics that drive customer success ops - Haden Cosman, Senior RevOps Manager, SoSafe

In this episode, we dive into the financial metrics of CS Ops, how they impact decision-making, and what levers you can pull in CS to positively impact those metrics while optimizing NRR. What you’ll ...

5 Mar 202432min

#18 Why revenue teams get CRMs all wrong - Doug Davidoff, CEO & Founder of Lift Enablement

#18 Why revenue teams get CRMs all wrong - Doug Davidoff, CEO & Founder of Lift Enablement

Today, I'm talking to Doug Davidoff, the CEO & Founder of Lift Enablement. Doug shares his view on sales and marketing, the role of the CRM, and why CRM adoption isn't cutting it. What you’ll learn ...

27 Feb 202432min

#17 Running RevOps like a product team - Paul Kallenberger, Head of Revenue Operations, HeyJobs

#17 Running RevOps like a product team - Paul Kallenberger, Head of Revenue Operations, HeyJobs

In this episode, Paul shows us how he runs a 25-people RevOps team at HeyJobs - and how it’s quite similar to product management. To Paul, product management is a lot about understanding customer prob...

20 Feb 202437min

#16 Driving growth with customer success - Eddie Reynolds, Strategic RevOps Consulting for B2B SaaS

#16 Driving growth with customer success - Eddie Reynolds, Strategic RevOps Consulting for B2B SaaS

We are talking with Eddie about the importance of customer success - from implementing processes to create onboarding, to expansion, and renewal. What you’ll learn in this episode: How to manage and...

13 Feb 202436min

#15 Building a RevOps org in a high-growth SaaS company - Stefan Mersch, Head of Revenue Operations & Strategy, Sastrify

#15 Building a RevOps org in a high-growth SaaS company - Stefan Mersch, Head of Revenue Operations & Strategy, Sastrify

Stefan Mersch shares his journey of building out RevOps from scratch at Sastrify. From tooling, processes, to key learnings, Stefan shares many valuable nuggets on how to build a RevOps organization i...

6 Feb 202438min

Populært innen Business og økonomi

stopp-verden
dine-penger-pengeradet
lydartikler-fra-aftenposten
e24-podden
rss-borsmorgen-okonominyhetene
rss-penger-polser-og-politikk
rss-pa-konto
rss-skravla-gar
pengepodden-2
finansredaksjonen
utbytte
livet-pa-veien-med-jan-erik-larssen
stormkast-med-valebrokk-stordalen
morgenkaffen-med-finansavisen
tid-er-penger-en-podcast-med-peter-warren
pengesnakk
rss-sunn-okonomi
lederpodden
okonomiamatorene
rss-markedspuls-2