Sorting Not Selling with Josh Braun

Sorting Not Selling with Josh Braun

In Episode 246 of The Business Development Podcast, Kelly sits down with renowned sales educator Josh Braun to dismantle outdated selling tactics and replace them with something far more human — sorting, not selling. Josh shares how the best salespeople detach from the outcome, ask smarter questions, and guide prospects to discover the truth for themselves, building trust every step of the way. From his early days as a teacher to shaping sales teams at top tech firms, Josh’s approach proves you don’t need pressure or pushiness to win real business.

If you’re tired of forced pitches and awkward closing lines, this conversation will challenge everything you thought you knew about selling. Learn how to poke the bear, uncover genuine problems, and decide who’s truly worth your time — all while staying true to yourself and your customer. This episode is a masterclass in authentic, outcome-free selling you’ll want to revisit again and again.

Mentioned in this episode:

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Episoder(335)

I Asked for Help Before I Lost Everything with Chris Yeung

I Asked for Help Before I Lost Everything with Chris Yeung

Episode 326 of The Business Development Podcast features Chris Yeung, one of Edmonton’s most recognized business leaders, as he shares the defining moments that reshaped his life, career, and perspect...

22 Mar 1h 5min

Why You’re Mentally Strong But Physically Drained with Jodi Barrett

Why You’re Mentally Strong But Physically Drained with Jodi Barrett

Episode 325 is a powerful conversation with Jodi Barrett that explores the gap between mental strength and physical capacity. As high performers, many of us pride ourselves on pushing through challeng...

18 Mar 59min

A Story of Survival, Healing, and Purpose with Kris Marks

A Story of Survival, Healing, and Purpose with Kris Marks

In Episode 324 of The Business Development Podcast, Kelly Kennedy sits down with Kris Marks, CEO of VIV Mental Health, keynote speaker, and psychological health and safety advisor, for one of the most...

15 Mar 1h 18min

Why Hiring Employees Might Be the Worst Way to Scale with Pia Silva

Why Hiring Employees Might Be the Worst Way to Scale with Pia Silva

In Episode 323 of The Business Development Podcast, Kelly Kennedy welcomes back entrepreneur, brand strategist, and bestselling author Pia Silva to dive into the philosophy behind her newest book, Sca...

11 Mar 58min

Build a Badass Brand That Commands Premium Prices with Pia Silva

Build a Badass Brand That Commands Premium Prices with Pia Silva

In Episode 322 of The Business Development Podcast, Kelly Kennedy sits down with entrepreneur, brand strategist, and bestselling author Pia Silva to explore what it really takes to build a brand that ...

8 Mar 1h 13min

You Are Successful Today

You Are Successful Today

Episode 321 of The Business Development Podcast challenges one of the most common myths in business and life: that success is a future moment we eventually arrive at. In this solo episode, Kelly Kenne...

4 Mar 24min

Why Most Growing Businesses Eventually Break with Ron Szekely

Why Most Growing Businesses Eventually Break with Ron Szekely

In Episode 320 of The Business Development Podcast, Kelly Kennedy sits down with Ron Szekely, Co Founder of BOS360 and a veteran marketing executive who helped scale powerhouse brands like L’Oreal and...

1 Mar 1h 1min

Buy a Company and Build an Empire with Jamie Crozier

Buy a Company and Build an Empire with Jamie Crozier

In Episode 319 of The Business Development Podcast, Kelly Kennedy sits down with Jamie Crozier, an entrepreneur who did something most people only dream about. He bought the company he once worked for...

25 Feb 1h

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