Does ChatGPT Actually Have A Higher Conversion Rate Than Google  Traffic?, AI Traffic Is Not Being Tracked Accurately, How To Actually Spread  AI Adoption Throughout Your Company, AI Is Slashing Headcount — Fast  (Here's What To Do)

Does ChatGPT Actually Have A Higher Conversion Rate Than Google Traffic?, AI Traffic Is Not Being Tracked Accurately, How To Actually Spread AI Adoption Throughout Your Company, AI Is Slashing Headcount — Fast (Here's What To Do)

In this episode #2988, Eric Siu and Neil Patel discuss how ChatGPT is changing user behavior and conversion rates compared to Google. They explore the rise of AI assistants in search, the cost efficiency of AI tools, and the need for AI fluency and cultural shifts within organizations. The episode wraps with insights on Google’s recent workforce changes and strategic moves in the AI era. TIME-STAMPED SHOW NOTES (00:00) ChatGPT vs Google: Conversion Rates and User Behavior (02:57) The Evolution of Search: AI Assistants and Analytics (05:58) Cost Efficiency in AI: The Future of User Services (08:56) AI Fluency in Organizations: Embracing Change (11:58) Cultural Shifts: Adapting to AI in the Workplace (18:11) Google's Workforce Changes: Buyouts and Future Directions To suggest a topic, go to https://www.marketingschool.io. For more content from Eric and Neil, check out Eric’s Leveling Up with Eric Siu YouTube channel and Neil’s Neil Patel YouTube channel. Connect with Us: Single Grain << Eric's ad agency NP Digital << Neil’s ad agency X @neilpatel, @ericosiu Instagram @neilpatel, @ericosiu Drop Us a Review If You Enjoyed the Episode!

Episoder(3242)

SEO workflows that 10x your speed and save on headcount, Old marketing that still crushes today, Is it worth submitting to your business to the Inc 500 and for other awards?, and more

SEO workflows that 10x your speed and save on headcount, Old marketing that still crushes today, Is it worth submitting to your business to the Inc 500 and for other awards?, and more

In episode #2824, Eric Siu and Neil Patel discuss the integration of AI in SEO workflows, traditional marketing strategies that remain effective, the importance of critical view of awards and recognit...

19 Sep 202420min

The 10x marketer vs the 1000x marketer, The 3 questions that make copywriting instantly work, and LTV, the number one metric marketers get wrong

The 10x marketer vs the 1000x marketer, The 3 questions that make copywriting instantly work, and LTV, the number one metric marketers get wrong

In episode #2823, Eric Siu and Neil Patel discuss the differences between 10x and 1000x marketers, the implications of smartphone technology on privacy, the future of data collection in health monitor...

18 Sep 202420min

The genius of the Costco $1.50 hotdog, How 'Founder Mode' will shift the tides of business, and Startups that raise less money grow revenue faster

The genius of the Costco $1.50 hotdog, How 'Founder Mode' will shift the tides of business, and Startups that raise less money grow revenue faster

In episode #2822, Eric Siu and Neil Patel discuss how Costco's $1.50 hot dog serves as a loss leader to attract customers, the importance of founders being deeply involved in their businesses, and the...

17 Sep 202419min

What Eric learned from a guy $800m in debt, Lessons learned from Robert Kiyosaki (Rich Dad, Poor Dad), and Spraying your advertising everywhere isn't a guaranteed way to win; it's a guaranteed way to burn money

What Eric learned from a guy $800m in debt, Lessons learned from Robert Kiyosaki (Rich Dad, Poor Dad), and Spraying your advertising everywhere isn't a guaranteed way to win; it's a guaranteed way to burn money

In episode #2821, Eric Siu and Neil Patel discuss lessons from Ken McElroy's experiences, Robert Kiyosaki's views on debt and financial strategies, the pitfalls of over-marketing, and the need for a b...

16 Sep 202419min

Agency Acceleration: LinkedIn Strategy, Client Retention, and Offers

Agency Acceleration: LinkedIn Strategy, Client Retention, and Offers

In this bonus episode, we give you a sneak peek into what our Agency Owners Association (AOA) hangouts look like. Join their discussion about client retention, managing churn rates, the significance o...

14 Sep 202417min

Fortnite x Lego partnership pays off big for Lego, How to get an ultimate recruiting list of the best people, and AI is being over marketed: GoDaddy helps entrepreneurs thrive with new AI-powered digital marketing tools

Fortnite x Lego partnership pays off big for Lego, How to get an ultimate recruiting list of the best people, and AI is being over marketed: GoDaddy helps entrepreneurs thrive with new AI-powered digital marketing tools

In episode #2820, Eric Siu and Neil Patel discuss Lego's partnership with Fortnite has led to a 26% increase in operating profit for the company. Find out how partnerships can also be a precursor to M...

13 Sep 202415min

Google's new indexing approach you need to see now, The sleazy world of Reddit marketing, Is it worth building an in-house agency?, and more

Google's new indexing approach you need to see now, The sleazy world of Reddit marketing, Is it worth building an in-house agency?, and more

In episode #2819, Eric Siu and Neil Patel discuss the importance of quality over quantity in SEO, the need to delete low-traffic pages, the significance of updating and consolidating web pages, the be...

12 Sep 202419min

You're not Elon Musk - be careful with what you say, it will affect your marketing, Adidas performance marketing didn’t work, and When will businesses start booming again? What we are seeing in the ad industry

You're not Elon Musk - be careful with what you say, it will affect your marketing, Adidas performance marketing didn’t work, and When will businesses start booming again? What we are seeing in the ad industry

In episode #2818, Eric Siu and Neil Patel discuss how Elon Musk's outspokenness has negatively impacted his business, branding and performance marketing with a focus on Adidas and Nike, and when busin...

11 Sep 202421min

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