Does ChatGPT Actually Have A Higher Conversion Rate Than Google  Traffic?, AI Traffic Is Not Being Tracked Accurately, How To Actually Spread  AI Adoption Throughout Your Company, AI Is Slashing Headcount — Fast  (Here's What To Do)

Does ChatGPT Actually Have A Higher Conversion Rate Than Google Traffic?, AI Traffic Is Not Being Tracked Accurately, How To Actually Spread AI Adoption Throughout Your Company, AI Is Slashing Headcount — Fast (Here's What To Do)

In this episode #2988, Eric Siu and Neil Patel discuss how ChatGPT is changing user behavior and conversion rates compared to Google. They explore the rise of AI assistants in search, the cost efficiency of AI tools, and the need for AI fluency and cultural shifts within organizations. The episode wraps with insights on Google’s recent workforce changes and strategic moves in the AI era. TIME-STAMPED SHOW NOTES (00:00) ChatGPT vs Google: Conversion Rates and User Behavior (02:57) The Evolution of Search: AI Assistants and Analytics (05:58) Cost Efficiency in AI: The Future of User Services (08:56) AI Fluency in Organizations: Embracing Change (11:58) Cultural Shifts: Adapting to AI in the Workplace (18:11) Google's Workforce Changes: Buyouts and Future Directions To suggest a topic, go to https://www.marketingschool.io. For more content from Eric and Neil, check out Eric’s Leveling Up with Eric Siu YouTube channel and Neil’s Neil Patel YouTube channel. Connect with Us: Single Grain << Eric's ad agency NP Digital << Neil’s ad agency X @neilpatel, @ericosiu Instagram @neilpatel, @ericosiu Drop Us a Review If You Enjoyed the Episode!

Episoder(3242)

How Meta AI got 400M monthly active users/40M daily active users, and The $1 trillion dollar business with a crappy website

How Meta AI got 400M monthly active users/40M daily active users, and The $1 trillion dollar business with a crappy website

In episode #2817, Eric Siu and Neil Patel discuss the measurement of active users, the importance of website design, the value of attending conferences, and the benefits of starting a business at a yo...

10 Sep 202419min

Should you invest in real estate?, $50M offer > $1B offer?, From $1B to $600K - Cameo's downfall?, and Your business is only worth what someone is willing to pay

Should you invest in real estate?, $50M offer > $1B offer?, From $1B to $600K - Cameo's downfall?, and Your business is only worth what someone is willing to pay

In episode #2816, Eric Siu and Neil Patel discuss investing in real estate versus investing in a business, the idea of using your business’ income to invest in real estate for tax benefit, the challen...

9 Sep 202419min

Staying involved, Avoiding debt traps, and Maintaining accountability as an agency owner

Staying involved, Avoiding debt traps, and Maintaining accountability as an agency owner

In this bonus episode, we give you a sneak peek into what our Agency Owners Association (AOA) hangouts look like. Join their discussion about book recommendations, the importance of staying involved i...

7 Sep 202419min

Is YouTube the best for the next decade? The insufferableness of LinkedIn, Is Reddit the next big opportunity for paid media? If your marketing is a perfect 10, you did something wrong, and Perplexity plans to start running ads in Q4 at a $50 CPM

Is YouTube the best for the next decade? The insufferableness of LinkedIn, Is Reddit the next big opportunity for paid media? If your marketing is a perfect 10, you did something wrong, and Perplexity plans to start running ads in Q4 at a $50 CPM

In episode #2815, Eric Siu and Neil Patel discuss the popularity of YouTube among celebrities, compare YouTube to Instagram in terms of ad revenue and reach, how insufferable the nature of LinkedIn po...

6 Sep 202415min

Marketing spend will go up; the market is estimating 4 rate cuts this year, His CEO slept with his wife; here's what he learned about B2B SaaS, and There's a Boatload of money in political marketing… even outside of presidential election years

Marketing spend will go up; the market is estimating 4 rate cuts this year, His CEO slept with his wife; here's what he learned about B2B SaaS, and There's a Boatload of money in political marketing… even outside of presidential election years

In episode #2814, Eric Siu and Neil Patel discuss the Federal Reserve's rate cuts, the possibility of a recession, the benefits of SBA loans for acquisitions, the importance of hiring in business, the...

5 Sep 202415min

How the Lex Fridman podcast increased this guy's revenue By 93%, AI will saturate educational content. Here's what to do, Does SEMrush's employee advocacy program drive business?, 50 German companies are piloting the 4-day work week, and more

How the Lex Fridman podcast increased this guy's revenue By 93%, AI will saturate educational content. Here's what to do, Does SEMrush's employee advocacy program drive business?, 50 German companies are piloting the 4-day work week, and more

In episode #2813, Eric Siu and Neil Patel discuss the impact of being a guest on a popular podcast, the saturation of AI in educational and marketing content, the benefits and drawbacks of a four-day ...

4 Sep 202416min

The ROI of creators is… 0?, and Brand trust: Why human attention beats algorithms

The ROI of creators is… 0?, and Brand trust: Why human attention beats algorithms

In episode #2812, Eric Siu and Neil Patel discuss the ROI of creators and influencers, the challenges of working with influencers, the effectiveness of micro and nano influencers, the importance of go...

3 Sep 202419min

Can you hire a CEO and leave them alone?, The best CMOs work at ugly companies, and Alex Cooper jumps from Spotify to SiriusXM in $125 million deal

Can you hire a CEO and leave them alone?, The best CMOs work at ugly companies, and Alex Cooper jumps from Spotify to SiriusXM in $125 million deal

In episode #2811, Eric Siu and Neil Patel discuss the potential pitfalls of hiring a CEO without proper involvement, hiring marketers, and the value of experience in different types of companies. They...

2 Sep 202415min

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