#367: You’re Marketing Like A Big Dumb Stupid Idiot… Please Stop

#367: You’re Marketing Like A Big Dumb Stupid Idiot… Please Stop

You know those big dumb idiots in high school that pull the fire alarm? Yeah, that was me. Turns out I was just practicing for my freelance career. Because most freelancers treat marketing exactly like that fire alarm - you only pull it when everything's already on fire. When the clients have dried up, the leads have dried up, and you're in full-blown panic mode. Then things get busy again, the money starts flowing again, and something in your brain says, “We’re good, we don’t need to do this terrible ‘marketing’ thing anymore.” So you stop. Throw yourself into the work. Deliver for clients. Ghost your social media and your leads… 3 months later? Things are on fire again. Cue the alarm bells and the frantic panic-posting. This is the feast-and-famine cycle that is SO common - and that you yourself are fueling. You know it’s dumb. Let’s fix it. This week’s podcast episode is the third and final part in the “Big Dumb Stupid Idiot” Series, where I break down the 5 things that most creative freelancers are doing that keeps them stuck in the agonizing feast-or-famine cycle. We’ll talk about: Why most creative freelancers are SO allergic to marketing (and yet so very susceptible to it) The truth about lead magnets (and other ridiculous marketing myths) The "1-2-3" marketing routine that’s doable every day (even when you're swamped with client work) For full show notes, visit https://6figurecreative.com/367

Episoder(400)

#56: Three Fundamentally Different Business Beliefs That Will Make Or Break You

#56: Three Fundamentally Different Business Beliefs That Will Make Or Break You

In this episode of The Six Figure Home Studio, Chris rants about irresponsible business partners and contractors. Brian brings the discussion around to talk about the three business beliefs that can m...

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#55: Can You Have A Successful Career By Ripping Off Other Producers?

#55: Can You Have A Successful Career By Ripping Off Other Producers?

In this episode of The Six Figure Home Studio Podcast, Chris and Brian talk about the danger of getting stuck ripping off someone else’s work. To have a long-lived career in audio, you have to ensure...

27 Nov 201838min

#54: What Drug Dealers Can Teach Recording Studios

#54: What Drug Dealers Can Teach Recording Studios

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#53: The Six Figure Home Studio's Guide To Gear (For Recovering Gear Addicts)

#53: The Six Figure Home Studio's Guide To Gear (For Recovering Gear Addicts)

Deviating from the norm, Chris and Brian do away with the Gearslut Alert and devote an entire episode to gear. They discuss the obvious interfaces and microphones, but also tools to make productivity ...

13 Nov 20181h 9min

#52: Why Every Home Studio Owner Should Have A "Do NOT Do" List

#52: Why Every Home Studio Owner Should Have A "Do NOT Do" List

In this episode of The Six Figure Home Studio Podcast Brian Hood and Chris Graham discuss the benefits of a do not do list. Having this list and checking it twice before moving on to your to-do list c...

6 Nov 201841min

#51: Why Are Audio Engineers So Bad With Relationships?

#51: Why Are Audio Engineers So Bad With Relationships?

Chris Graham and Brian Hood discuss the abysmal track record audio engineers have in their relationships, both personal and business. Find out some key tips on how you can improve your relationship s...

30 Okt 201842min

#50: Help! My Clients All Want To Do Their Own DIY Recordings

#50: Help! My Clients All Want To Do Their Own DIY Recordings

In this episode (recorded live in The Six Figure Home Studio Facebook Community), Brian and Chris discuss a dilemma faced by many engineers: artists who wish to record themselves. With more and more...

23 Okt 201841min

#49: How To Answer THE Most Important Question: Why Should Someone Hire You?

#49: How To Answer THE Most Important Question: Why Should Someone Hire You?

In this advice buffet, podcast hosts Chris Graham and Brian Hood discuss how you can make your business stand out from the crowd. Find out why you need to be unique and what the best methods of doing ...

16 Okt 201850min

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