#367: You’re Marketing Like A Big Dumb Stupid Idiot… Please Stop

#367: You’re Marketing Like A Big Dumb Stupid Idiot… Please Stop

You know those big dumb idiots in high school that pull the fire alarm? Yeah, that was me. Turns out I was just practicing for my freelance career. Because most freelancers treat marketing exactly like that fire alarm - you only pull it when everything's already on fire. When the clients have dried up, the leads have dried up, and you're in full-blown panic mode. Then things get busy again, the money starts flowing again, and something in your brain says, “We’re good, we don’t need to do this terrible ‘marketing’ thing anymore.” So you stop. Throw yourself into the work. Deliver for clients. Ghost your social media and your leads… 3 months later? Things are on fire again. Cue the alarm bells and the frantic panic-posting. This is the feast-and-famine cycle that is SO common - and that you yourself are fueling. You know it’s dumb. Let’s fix it. This week’s podcast episode is the third and final part in the “Big Dumb Stupid Idiot” Series, where I break down the 5 things that most creative freelancers are doing that keeps them stuck in the agonizing feast-or-famine cycle. We’ll talk about: Why most creative freelancers are SO allergic to marketing (and yet so very susceptible to it) The truth about lead magnets (and other ridiculous marketing myths) The "1-2-3" marketing routine that’s doable every day (even when you're swamped with client work) For full show notes, visit https://6figurecreative.com/367

Episoder(400)

#8: Why Marketing is NOT The Solution For Most Struggling Home Studios

#8: Why Marketing is NOT The Solution For Most Struggling Home Studios

When business is not going well for your studio, the initial reaction is that you need to "improve your marketing". The thing is...this is NOT the solution for most struggling studios. There is a very...

2 Jan 20181h 9min

#7: CRM: Billion-Dollar Companies Use This Software, and So Should You

#7: CRM: Billion-Dollar Companies Use This Software, and So Should You

In this episode, learn what a CRM is, why it’s absolutely essential that your home studio business implements one, and how you can use it to help grow your business in 2018.

26 Des 201737min

#6: The Business of Running A Home Studio Business (Part 2)

#6: The Business of Running A Home Studio Business (Part 2)

This podcast series will be covering many of the topics that home studio owners need to learn about if they want ANY sort of sustainable career.

19 Des 201751min

#5: The Business of Running A Home Studio Business (Part 1)

#5: The Business of Running A Home Studio Business (Part 1)

This podcast series will be covering many of the topics that home studio owners need to learn about if they want ANY sort of sustainable career.

11 Des 201744min

#4: How To Get More Online Reviews For Your Studio (And Stand Out From Your Competitors)

#4: How To Get More Online Reviews For Your Studio (And Stand Out From Your Competitors)

Are Google and Facebook reviews REALLY that important for recording studio owners? In this episode learn how Chris Graham has managed to gather nearly 200 five-star reviews for his mastering studio, a...

4 Des 201739min

#3: The Journey From His Parent's Basement, To Depression, To A Six Figure Home Studio - Brian Hood

#3: The Journey From His Parent's Basement, To Depression, To A Six Figure Home Studio - Brian Hood

In this episode, Brian and Chris discuss Brian’s story and how he went from recording local bands in his parents basement to becoming the successful entrepreneur he is today.

1 Nov 20171h 13min

#2: How Chris Graham Grew His Mastering Studio To Six Figures Using Google Ads And Apple Scripts

#2: How Chris Graham Grew His Mastering Studio To Six Figures Using Google Ads And Apple Scripts

Chris Graham shares his story and how he went from living in “the hood” to becoming the successful six-figure business owner he is today.

31 Okt 20171h 6min

#1: The "Old Model" Is Dead - The Future Is In YOU and your Home Recording Studio

#1: The "Old Model" Is Dead - The Future Is In YOU and your Home Recording Studio

In this episode, Brian and Chris discuss how the audio industry has undergone a MASSIVE change, and how this has opened up some great opportunities for you. They also shed some light on how educationa...

29 Okt 201736min

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