#367: You’re Marketing Like A Big Dumb Stupid Idiot… Please Stop

#367: You’re Marketing Like A Big Dumb Stupid Idiot… Please Stop

You know those big dumb idiots in high school that pull the fire alarm? Yeah, that was me. Turns out I was just practicing for my freelance career. Because most freelancers treat marketing exactly like that fire alarm - you only pull it when everything's already on fire. When the clients have dried up, the leads have dried up, and you're in full-blown panic mode. Then things get busy again, the money starts flowing again, and something in your brain says, “We’re good, we don’t need to do this terrible ‘marketing’ thing anymore.” So you stop. Throw yourself into the work. Deliver for clients. Ghost your social media and your leads… 3 months later? Things are on fire again. Cue the alarm bells and the frantic panic-posting. This is the feast-and-famine cycle that is SO common - and that you yourself are fueling. You know it’s dumb. Let’s fix it. This week’s podcast episode is the third and final part in the “Big Dumb Stupid Idiot” Series, where I break down the 5 things that most creative freelancers are doing that keeps them stuck in the agonizing feast-or-famine cycle. We’ll talk about: Why most creative freelancers are SO allergic to marketing (and yet so very susceptible to it) The truth about lead magnets (and other ridiculous marketing myths) The "1-2-3" marketing routine that’s doable every day (even when you're swamped with client work) For full show notes, visit https://6figurecreative.com/367

Episoder(400)

#16: How To Avoid Nightmare Clients By Watching For These 8 Red Flags

#16: How To Avoid Nightmare Clients By Watching For These 8 Red Flags

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#15: How To Conquer Burn Out And Prevent It From Ruining Your Career

#15: How To Conquer Burn Out And Prevent It From Ruining Your Career

At some point in your career, you’ve probably experienced some form of burnout. It’s something everyone will experience at some point, and it can drain you both physically and emotionally. Understan...

20 Feb 20181h 1min

#14: Social Skills: If You Don't Get This Right, Your Home Studio May Pay The Price

#14: Social Skills: If You Don't Get This Right, Your Home Studio May Pay The Price

You’ve probably spent countless hours studying recording techniques, the nuances of different gear, and maybe even learning how to run your business effectively. You probably have NOT put much thoug...

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#13: How Social Skills Helped Billy Decker Dominate The Nashville Mixing Scene

#13: How Social Skills Helped Billy Decker Dominate The Nashville Mixing Scene

Billy Decker is one of Nashville’s top country mix engineers and has worked with a large list of labels and independent artists. But more than just mixing, Billy is known to be one of the most kind, g...

6 Feb 20181h 33min

#12: How To Choose a Profitable Niche For Your Studio

#12: How To Choose a Profitable Niche For Your Studio

Answer this question: When it comes to your studio, what is the one thing that you're known for? If you can't answer that, it may be time to find some way to "niche down". Most people think that "nic...

30 Jan 201844min

#11: How To Earn More From Your Studio (Without Raising Your Rates)

#11: How To Earn More From Your Studio (Without Raising Your Rates)

We’ve got good news and we’ve got bad news...The bad news is that no matter how hard you work, there’s always someone in the world that will work harder. The good news is that there’s a difference be...

23 Jan 20181h

#10: Keep Clients From Ruining Your Life Using These 7 Boundaries

#10: Keep Clients From Ruining Your Life Using These 7 Boundaries

Are you tired of clients and tasks sucking the life out of you and your business? Well in this episode, Brian and Chris give you seven specific boundaries you can implement today, that will positive...

16 Jan 201856min

#9: The 7 Crucial Habits That Will Help Your Business Grow

#9: The 7 Crucial Habits That Will Help Your Business Grow

This episode is all about harvesting your current motivation, and using that energy to implement long term healthy habits into your life.

9 Jan 201853min

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