#367: You’re Marketing Like A Big Dumb Stupid Idiot… Please Stop

#367: You’re Marketing Like A Big Dumb Stupid Idiot… Please Stop

You know those big dumb idiots in high school that pull the fire alarm? Yeah, that was me. Turns out I was just practicing for my freelance career. Because most freelancers treat marketing exactly like that fire alarm - you only pull it when everything's already on fire. When the clients have dried up, the leads have dried up, and you're in full-blown panic mode. Then things get busy again, the money starts flowing again, and something in your brain says, “We’re good, we don’t need to do this terrible ‘marketing’ thing anymore.” So you stop. Throw yourself into the work. Deliver for clients. Ghost your social media and your leads… 3 months later? Things are on fire again. Cue the alarm bells and the frantic panic-posting. This is the feast-and-famine cycle that is SO common - and that you yourself are fueling. You know it’s dumb. Let’s fix it. This week’s podcast episode is the third and final part in the “Big Dumb Stupid Idiot” Series, where I break down the 5 things that most creative freelancers are doing that keeps them stuck in the agonizing feast-or-famine cycle. We’ll talk about: Why most creative freelancers are SO allergic to marketing (and yet so very susceptible to it) The truth about lead magnets (and other ridiculous marketing myths) The "1-2-3" marketing routine that’s doable every day (even when you're swamped with client work) For full show notes, visit https://6figurecreative.com/367

Episoder(400)

#32: The 5 Types of Audio Income

#32: The 5 Types of Audio Income

Consistent income is something that all of us strive for but most of us struggle with. While there are plenty of ways to make money in the audio industry, how do you know which one is right for you? ...

19 Jun 201848min

#31: Overcoming Self-Doubt, Imposter Syndrome, And A Lack Of Self-Confidence In The Studio

#31: Overcoming Self-Doubt, Imposter Syndrome, And A Lack Of Self-Confidence In The Studio

Self-doubt is the biggest enemy to success that we see in our community. This is something that has prevented a lot of us from achieving our goals. If you’re unable to get out of your own damn way, ...

12 Jun 201849min

#30: 11 Highly-Effective Negotiation Tactics Any Audio Professional Can Use

#30: 11 Highly-Effective Negotiation Tactics Any Audio Professional Can Use

Whether you realize it or not, you negotiate with people nearly every day of your life. Even if you refuse to negotiation, you’re STILL using negotiation tactics. In today’s episode, you’ll learn 11 n...

5 Jun 201854min

#29: 12 Amazing Tools To Help You Run A Profitable Home Studio

#29: 12 Amazing Tools To Help You Run A Profitable Home Studio

We’ve all heard the quote “The right tool for the right job.” Well this especially true if you’re looking to optimize your business and grow it at an exponential level. In this episode, Brian and Ch...

29 Mai 201850min

#28: Warren Huart: Advice From A Multi-Platinum Producer With 196,000 YouTube Subscribers

#28: Warren Huart: Advice From A Multi-Platinum Producer With 196,000 YouTube Subscribers

Warren Huart has worked with bands like The Fray, Korn, and Aerosmith, and he’s worked on movies like Inglourious Basterds and Transformers. Further adding to his clout is his success on YouTube. With...

22 Mai 201836min

#27: Saving Over $3,000 Per Month By “Downsizing To Profitability”: Matt Boudreau’s Story

#27: Saving Over $3,000 Per Month By “Downsizing To Profitability”: Matt Boudreau’s Story

If you had the chance to run your studio out of a fancy commercial facility designed by Bill Putnam, would you take it? Most of us would jump at the chance...but is this the right move? Matt Boudrea...

15 Mai 20181h 3min

#26 Systems You Can Implement TODAY In Order To Help Your Business Run More Efficiently

#26 Systems You Can Implement TODAY In Order To Help Your Business Run More Efficiently

Building great systems into your business will eliminate many of the unnecessary friction points that are holding you back from reaching your true potential. In this episode, Brian and Chris break dow...

8 Mai 20181h 4min

#25: What If You Were Starting Over In A New City WITHOUT Friends, Connections, or Gear?

#25: What If You Were Starting Over In A New City WITHOUT Friends, Connections, or Gear?

In this episode, Chris and Brian live out a hypothetical scenario where they join the witness protection program, move to a new city and start their audio careers from scratch. Find out what they woul...

1 Mai 201859min

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