#367: You’re Marketing Like A Big Dumb Stupid Idiot… Please Stop

#367: You’re Marketing Like A Big Dumb Stupid Idiot… Please Stop

You know those big dumb idiots in high school that pull the fire alarm? Yeah, that was me. Turns out I was just practicing for my freelance career. Because most freelancers treat marketing exactly like that fire alarm - you only pull it when everything's already on fire. When the clients have dried up, the leads have dried up, and you're in full-blown panic mode. Then things get busy again, the money starts flowing again, and something in your brain says, “We’re good, we don’t need to do this terrible ‘marketing’ thing anymore.” So you stop. Throw yourself into the work. Deliver for clients. Ghost your social media and your leads… 3 months later? Things are on fire again. Cue the alarm bells and the frantic panic-posting. This is the feast-and-famine cycle that is SO common - and that you yourself are fueling. You know it’s dumb. Let’s fix it. This week’s podcast episode is the third and final part in the “Big Dumb Stupid Idiot” Series, where I break down the 5 things that most creative freelancers are doing that keeps them stuck in the agonizing feast-or-famine cycle. We’ll talk about: Why most creative freelancers are SO allergic to marketing (and yet so very susceptible to it) The truth about lead magnets (and other ridiculous marketing myths) The "1-2-3" marketing routine that’s doable every day (even when you're swamped with client work) For full show notes, visit https://6figurecreative.com/367

Episoder(400)

#24: 10 Ways To Wow Your Clients And Keep Them Coming Back For Life

#24: 10 Ways To Wow Your Clients And Keep Them Coming Back For Life

This episode challenges you to see the upside of selfless service to your clients. Brian and Chris offer ten ways to help connect with your artists on a more personal level, ultimately nurturing rela...

24 Apr 201855min

#23: Why You MIGHT Need To Advertise Your Studio

#23: Why You MIGHT Need To Advertise Your Studio

In this episode, we will talk about why paid advertising is an important skill to develop in this fast-changing recording industry. We also discuss who should be investing time, money, and effort in p...

17 Apr 201845min

#22: How Emily Got Hundreds Of Clients By Combining Two Passions To Create Her Niche

#22: How Emily Got Hundreds Of Clients By Combining Two Passions To Create Her Niche

This episode also kicks off a new series where we interview people who took two passions and combined them in a way that created a unique niche. On this week’s episode, you will learn how Emily has us...

10 Apr 20181h 12min

#21: The One Thing That Will Guarantee Your Studio's Failure

#21: The One Thing That Will Guarantee Your Studio's Failure

Whether you run a small home business or a large multi-million dollar business, you will run into roadblocks. Your ability to “figure it the f*ck out” will be a large reason behind whether or not your...

3 Apr 201851min

#20: Should You Quit Your Dayjob To Start Recording Full Time?

#20: Should You Quit Your Dayjob To Start Recording Full Time?

Trying to run a recording studio AND maintain your day job? We get it...quitting your day job is not an easy decision to make. You could end up ruining your life by jumping ship at the wrong time or i...

27 Mar 201849min

#19: n00b Website Mistakes That Will Choke Out Your Business

#19: n00b Website Mistakes That Will Choke Out Your Business

Your studio’s website sucks and we can help.

20 Mar 201859min

#18: It’s Tax Season: Don't F*ck This Up

#18: It’s Tax Season: Don't F*ck This Up

Taxes have always sucked ass, and they always will suck ass. Unfortunately taxes are impossible to (legally) avoid if you’re a freelancer, and the repercussions for evading taxes far outweigh any bene...

13 Mar 201840min

#17: The 5 Stages Of A Successful Recording Career

#17: The 5 Stages Of A Successful Recording Career

Everyone is going to be in different stages of their company but it’s important to know exactly what stage you’re in. Understanding these 5 stages and properly accessing which one you’re in is crucial...

6 Mar 20181h 3min

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