#367: You’re Marketing Like A Big Dumb Stupid Idiot… Please Stop

#367: You’re Marketing Like A Big Dumb Stupid Idiot… Please Stop

You know those big dumb idiots in high school that pull the fire alarm? Yeah, that was me. Turns out I was just practicing for my freelance career. Because most freelancers treat marketing exactly like that fire alarm - you only pull it when everything's already on fire. When the clients have dried up, the leads have dried up, and you're in full-blown panic mode. Then things get busy again, the money starts flowing again, and something in your brain says, “We’re good, we don’t need to do this terrible ‘marketing’ thing anymore.” So you stop. Throw yourself into the work. Deliver for clients. Ghost your social media and your leads… 3 months later? Things are on fire again. Cue the alarm bells and the frantic panic-posting. This is the feast-and-famine cycle that is SO common - and that you yourself are fueling. You know it’s dumb. Let’s fix it. This week’s podcast episode is the third and final part in the “Big Dumb Stupid Idiot” Series, where I break down the 5 things that most creative freelancers are doing that keeps them stuck in the agonizing feast-or-famine cycle. We’ll talk about: Why most creative freelancers are SO allergic to marketing (and yet so very susceptible to it) The truth about lead magnets (and other ridiculous marketing myths) The "1-2-3" marketing routine that’s doable every day (even when you're swamped with client work) For full show notes, visit https://6figurecreative.com/367

Episoder(400)

#360: You’re the Bottleneck — Here’s the Fix | The Multi 6-Figure Freelancer Series

#360: You’re the Bottleneck — Here’s the Fix | The Multi 6-Figure Freelancer Series

As you scale past $100k as a creative freelancer, something starts to break: YOU become the bottleneck. You’re managing every email. Sending every invoice. Doing every project from scra...

29 Apr 202540min

#359: The 5-Step Client Filter Every High-Earning Freelancer Needs | The Multi 6-Figure Freelancer Series

#359: The 5-Step Client Filter Every High-Earning Freelancer Needs | The Multi 6-Figure Freelancer Series

At first, every new lead feels like a win. (Finally, people want to work with me!)   But if you actually want to break into multi-six figures? You need to say "no" more than ever.   Because every bad-...

22 Apr 202524min

#358: Building A Demand Engine That Takes You From $100k to $250k+ | The Multi 6-Figure Freelancer Series

#358: Building A Demand Engine That Takes You From $100k to $250k+ | The Multi 6-Figure Freelancer Series

Every freelancer knows the feeling…   One week, you’re slammed with work.   The next? Crickets.   And in those quiet weeks, you’re either putting out fires or you panic and slash your rates to get any...

15 Apr 202529min

#357: Designing A Service That Scales | The Multi 6-Figure Freelancer Series

#357: Designing A Service That Scales | The Multi 6-Figure Freelancer Series

If you're trying to break into multi-six figures as a freelancer, this might sound familiar: You're good at what you do. You’ve got clients. You’ve raised your rates. But somehow… you’re still stu...

8 Apr 202538min

#356: The Multi 6-Figure Freelancer Playbook Series | Part 1

#356: The Multi 6-Figure Freelancer Playbook Series | Part 1

Most freelancers plateau at $50K. You start by getting a few clients Those clients turn into a few more referrals You get just enough referrals to hover in the $50k plateau Some break six figures ...

1 Apr 202529min

#355: You’re Booked Solid. Now What? | The Real Reason You’re Stuck at $100K

#355: You’re Booked Solid. Now What? | The Real Reason You’re Stuck at $100K

Let’s say you hired a personal trainer with the goal of "getting into shape"… But instead of coaching you, they literally did the workouts for you. They ran the miles. They lifted the weights. They me...

25 Mar 202528min

#354: Why Perfectionism Is Killing Your Income—The $92/hr vs. $462/hr Problem

#354: Why Perfectionism Is Killing Your Income—The $92/hr vs. $462/hr Problem

Creatives LOVE making things "perfect". We obsess over the tiny details, tweak endlessly, and burn hours and hours and hours... and hours trying to craft the "perfect" final product for our clients. B...

18 Mar 202522min

#353: The Unexpected Benefits of Paid Ads (It’s More Than Just Leads)

#353: The Unexpected Benefits of Paid Ads (It’s More Than Just Leads)

You already know that paid ads bring in clients. Duh. But what if I told you the real magic isn’t just in the ROI? But what if I told you some of the biggest benefits of paid ads have nothing to do wi...

11 Mar 202519min

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