#367: You’re Marketing Like A Big Dumb Stupid Idiot… Please Stop

#367: You’re Marketing Like A Big Dumb Stupid Idiot… Please Stop

You know those big dumb idiots in high school that pull the fire alarm? Yeah, that was me. Turns out I was just practicing for my freelance career. Because most freelancers treat marketing exactly like that fire alarm - you only pull it when everything's already on fire. When the clients have dried up, the leads have dried up, and you're in full-blown panic mode. Then things get busy again, the money starts flowing again, and something in your brain says, “We’re good, we don’t need to do this terrible ‘marketing’ thing anymore.” So you stop. Throw yourself into the work. Deliver for clients. Ghost your social media and your leads… 3 months later? Things are on fire again. Cue the alarm bells and the frantic panic-posting. This is the feast-and-famine cycle that is SO common - and that you yourself are fueling. You know it’s dumb. Let’s fix it. This week’s podcast episode is the third and final part in the “Big Dumb Stupid Idiot” Series, where I break down the 5 things that most creative freelancers are doing that keeps them stuck in the agonizing feast-or-famine cycle. We’ll talk about: Why most creative freelancers are SO allergic to marketing (and yet so very susceptible to it) The truth about lead magnets (and other ridiculous marketing myths) The "1-2-3" marketing routine that’s doable every day (even when you're swamped with client work) For full show notes, visit https://6figurecreative.com/367

Episoder(400)

#336: Let’s Talk Profit | When $130k Per Year Isn’t Enough

#336: Let’s Talk Profit | When $130k Per Year Isn’t Enough

Imagine pulling in $130,000 a year as a freelancer… And still struggling to make ends meet. Sounds crazy, right? But it’s happening. And I’ll tell you why. The truth? Income is just one piece of the p...

12 Nov 202419min

#335: My Favorite 7 Ways To Make Every Client Worth More

#335: My Favorite 7 Ways To Make Every Client Worth More

How much is one client worth to you? Not just per project—but over the next 12 months? What about the next 12 YEARS? Most freelancers leave a ton of money on the table because they don’t know how to b...

5 Nov 202439min

#334: Why All Those Half-built Bridges Are Killing Your Business | The Dangers Of Dabbling

#334: Why All Those Half-built Bridges Are Killing Your Business | The Dangers Of Dabbling

Level with me for a second... Are you actually moving forward in your business, or just dabbling? My freelancers fall into the trap of trying to do everything. The result? Ten half-built bridges leadi...

29 Okt 202418min

#333: Why You’re Stuck On The Feast Or Famine Roller Coaster (And How To Get Off)

#333: Why You’re Stuck On The Feast Or Famine Roller Coaster (And How To Get Off)

Are you stuck on the world's worst rollercoaster? You know, the one that goes from feast to famine every few months? If your freelance business is 100% relying on referrals and word of mouth, you migh...

22 Okt 202429min

#332: 7 Must-Track Metrics That Will Make You More Money In 2025

#332: 7 Must-Track Metrics That Will Make You More Money In 2025

If you’re not tracking these seven key metrics in your business, you’re leaving money on the table. Seriously—most freelancers don’t bother, and it’s why they never hit the income goals they SAY they ...

15 Okt 202440min

#331: The Secret to Less Stress and More Progress

#331: The Secret to Less Stress and More Progress

Ever feel like you're drowning in things you can't control? I get it. It's frustrating when life throws curveballs like that potentially AMAZING lead ghosting you... Or that toxic client failing to pa...

8 Okt 202422min

#330: What’s Working Now For Client Acquisition (A Guide For Freelancers)

#330: What’s Working Now For Client Acquisition (A Guide For Freelancers)

Tired of chasing clients like it’s a never-ending treadmill? Here’s the truth: Only ~3% of your potential clients are ready to hire you right now. The other 97%? They’re not even thinking about you. T...

1 Okt 202431min

#329: The 5 Major Pricing Mistakes That Keep You Broke

#329: The 5 Major Pricing Mistakes That Keep You Broke

NOTE: Sorry about the audio quality here. The mic cable had a short in it 😭 If you're working non-stop but still struggling to make ends meet, you're probably making one of these five major pricing m...

24 Sep 202433min

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