95% Of ChatGPT Citations Are Recent.. AI Is Beating Humans, Charlie Munger’s Sales Leader On Closing EVERY Deal, Google Dropping Rich Results To Simplify Search, Marketing Agencies Hit Summer Slumps Even With Steady Traffic

In Episode #410, Eric and Neil discuss the bones of an advertorial and how you can use them to grow your business. Tune in to learn the characteristics of an effective advertorial and the websites that will market your advertorial for you.  Time Stamped Show Notes: 00:27 – Today’s topic: What Is an Advertorial (And How Can You Use Them)? 00:38 – Affiliate marketers usually run advertorial from their microsites 00:45 – Microsites can be a new blog 00:50 – The blog post can be about a story 01:00 – An advertorial is like a story or editorial with an ad in it 01:13 – An advertorial piece should be well written and trigger people’s emotions 01:31 – Eric shares a bed bug example of an advertorial 01:53 – Affiliate marketers put domains right into their advertorial 02:20 – In an advertorial, you integrate the solution and explain why it is the best solution 02:38 – Most advertorials from Facebook drive the most traffic 02:50 – Taboola and Outbrain can be options, but be careful using these platforms 03:22 – Think about the long game 03:31 – Marketing School is giving away a free 1 year subscription to Crazy Egg which is a visual analytics tool 04:11 – Go to SingleGrain.com/giveaway for multiple entries 04:25 – That’s it for today’s episode! 3 Key Points: Create an advertorial that is educational and evoke people’s emotions. Links are inserted right into an advertorial—making it easy for readers access and buy your solution. Be careful about where you link your advertorial; keep the long-term game in mind. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

14 Sep 20177min

In Episode #409, Eric and Neil discuss why you ought to pay for celebrity endorsements. Tune in to find out how to make celebrity endorsements possible and the potential gains you can receive by investing in them. Time Stamped Show Notes: 00:27 – Today’s topic: Why You Ought to Pay For Celebrity Endorsements 00:35 – “Anytime you have a celebrity on your landing page, your conversion rate will go through the roof” 01:02 – Celebrity endorsements work well 01:11 – Beats currently has Kylie and Kendall Jenner, Lebron James and other celebrities endorsing them 01:46 – They’ve increased their target market size 01:55 – The question is: if you’re already spending so much on paid ads, can you get a celebrity endorsement for $30-40K? 02:04 – The answer is “yes” 02:16 – There are micro influencers that you can connect with and help you promote your business 02:36 – Micro influencers have at least 20K followers 02:52 – In Shoe Dog, Phil Knight talked about using celebrities to endorse products 03:23 – Neil’s friend owns Binary Options and they got Conor McGregor to endorse them after he lost his first fight 03:52 – Binary Option’s conversion rate went up and they paid McGregor quite a low rate 04:45 – Marketing School is giving away a free 1 year subscription to Crazy Egg which is a visual analytics tool 05:44 – Go to SingleGrain.com/giveaway for multiple entries 05:55 – That’s it for today’s episode! 3 Key Points: Celebrity endorsements work well and is a sure-fire way to boost your conversion through the roof. If you’re spending a lot on paid ads, you might want to consider building a relationship with a micro influencer instead. Celebrity endorsements aren’t just the Michael Jordans and Kylie Jenners, reach out to those who have influence and can give you a lower rate. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

13 Sep 20179min

In Episode #408, Eric and Neil provide the beginner’s guide to Quora ads. Tune in to learn what you need to know to start advertising on Quora and why now is the right time opt in! Time Stamped Show Notes: 00:27 – Today’s topic: Beginner's Guide to Quora Ads 00:59 – Quora is a questions and answers site which generates tons of traffic 01:29 – Quora’s valuation is currently over one billion dollars 01:42 – When Eric goes on to Quora, he sees people like Jason Lemkin 01:59 – You can have your ads show up with a question or something catchy 02:19 – Quora ads is currently cheap 02:34 – One of Eric’s clients, Lever, is an applicant tracking system 02:40 – An applicant tracking system helps you manage the whole hiring process 03:07 – Lever has an ad that shows up in Quora when a question related to the hiring process comes up 03:29 – You want to advertise to people who are asking questions related to your product 04:14 – “The numbers have to work for you” 04:30 – Eric is currently running an ad on Quora for their e-book 04:40 – The conversion rate to their landing page is 20% 04:53 – Cost per click is $3 but the conversion rate is around $15 05:45 – Cost per click varies 06:27 – Marketing School is giving away a free 1 year subscription to Crazy Egg which is a visual analytics tool 07:10 – Go to SingleGrain.com/giveaway for multiple entries 07:22 – That’s it for today’s episode! 3 Key Points: Quora currently generates tons of traffic—this is a great place to implement your ads. You target Quora ads to the people who ask questions related to your business service or product. Leverage Quora ads NOW as the costs are still low and the conversions are high. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

12 Sep 201710min

In Episode #407, Eric and Neil discuss how to increase your email deliverability. Tune in to discover which provider works best and the techniques you can employ today to increase your deliverability! Time Stamped Show Notes: 00:27 – Today’s topic: How to Increase Your Email Deliverability 00:41 – To improve your deliverability rate, switch providers 00:46 – Infusionsoft has poor deliverability while Drip is great at delivering 00:55 – Jeremy Schoemaker has a site that shows which providers have terrible deliverability rates 01:07 – AWeber and ConvertKit work great too 01:29 – It is easier to use a shared IP to increase email deliverability 01:40 – Stop sending someone emails if they don’t open any of your emails 01:54 – Marketing School is giving away a free 1 year subscription to Crazy Egg which is a visual analytics tool 02:38 – Go to SingleGrain.com/giveaway for multiple entries 02:50 – That’s it for today’s episode! 3 Key Points: If your provider has a low email deliverability, switch providers. Don’t use a permanent IP—instead, use a shared IP. Stop sending someone emails if they’ve never opened any one of your emails. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

11 Sep 20176min

In Episode #406, Eric and Neil discuss whether webinars still work. Tune in to learn why webinars still work, though it depends on several factors. Eric and Neil discuss why webinars no longer convert as well as they used to and give you the tools you need to make sure you that you optimize on your next webinar. Time Stamped Show Notes: 00:27 – Today’s topic: Do Webinars Still Work? 00:36 – Some marketers are saying that webinars are dying 00:54 – From Neil’s standpoint, webinars still work but don’t convert as much as they used to 01:14 – The cost to get a webinar is one of the reasons why the conversion rate suffered 01:24 – If you have a ton of organic traffic, you should consider webinars 01:49 – With Kissmetrics, their webinars work well because of the content 02:04 – Webinars work if you educate and give advice that your audience can actually use 02:29 – Some are just trying to sell people over 02:47 – Neil uses Webinar Jam and AWeber Webinar for his webinars 02:53 – You can use email sequences from Drip, Infusionsoft and ConvertKit 03:12 – Neil changes his webinars once every 6 months 03:30 – With webinars, you have to look at all of your conversion rates 03:57 – There’s an ad from Billy Gene Is Marketing Inc on YouTube that is creative and worth checking out 04:55 – Marketing School is giving away a free 1 year subscription to Crazy Egg which is a visual conversion tool 05:50 – Go to SingleGrain.com/giveaway for multiple entries 06:01 – That’s it for today’s episode! 3 Key Points: Webinars still work if your content is educational and the advice is valuable to your audience. If you have consistent, organic traffic, then it is worth utilizing webinars. You have to check your webinars’ conversion rates to see if it’s worth it for you. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

10 Sep 20179min

In Episode #405, Eric and Neil discuss whether should you consider sponsoring conferences or not. Tune in to learn the ROI that you can get from sponsoring a conference and why Eric prefers to invest in small events. Time Stamped Show Notes: 00:27 – Today’s topic: Should You Sponsor Conferences or Not? 00:38 – There’s an ROI from sponsoring events 00:43 – You have to find the right events 00:48 – Sponsoring an event is great for branding 00:51 – You will know who attended the conference and the event’s marketing team will send an email blast to the audience dedicated to you 01:22 – If you sponsor a conference, make sure you have a speaking slot 01:35 – What matters to Eric during conferences is the people that he meets 02:00 – Eric just got an invitation to a conference 02:27 – If you have $12K, Eric suggests spending it on a dinner or small event rather than a conference 02:45 – Marketing School is giving away a free 1 year subscription to Crazy Egg which is a visual analytics tool 03:39 – Go to SingleGrain.com/giveaway for multiple entries 03:41 – That’s it for today’s episode! 3 Key Points: In sponsoring a conference, find the right event for your brand. When you sponsor a conference, make sure you get a speaking slot and a list of all the attendees. If you have the money to invest, maybe you should consider holding your own small event rather than sponsoring a conference. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

9 Sep 20177min

In Episode #404, Eric and Neil discuss whether or not you should throw live events. Live events are excellent opportunities to expand your network. Tune in to learn why Eric throws his live events and dinners monthly and the reason he does them for FREE. Time Stamped Show Notes: 00:27 – Today’s topic: Should You Throw Live Events? 00:39 – Live events can serve a broad audience and can be a lot cheaper 00:51 – Eric throws live events in LA 01:06 – Eric has a “happy hour” event once a month with his small group of marketers and entrepreneurs 01:13 – The purpose is just to get people together 01:32 – Eric has generated revenue from his live events which are free for the attendees 01:41 – Eric received a $120K deal from one of his events where he only spent around $12K to organize it 02:03 – Eric has done two live events every month for the past seven months 02:16 – Eric has learned a lot from his live events 02:26 – The invited guests are targeted 03:10 – Jayson Gaignard of Mastermind Talks will give you a template for how to throw live events and a mastermind dinner 03:26 – “When you’re inviting people, you want to make sure that everyone’s on the same level” 03:47 – You can use revenue as part of the criteria for who are invited; that’s what EO (Entrepreneurs' Organization) and YEC (Young Entrepreneur Council) do 04:02 – Eric has two sets of dinners: one for marketers and one for entrepreneurs 04:19 – The main reason Eric has live events is NOT to generate customers 04:45 – The highest ROI Eric made was from these dinners 05:00 – You can consider charging people because they tend to take it more seriously if they spend money on it 05:25 – Eric usually has maximum of 9 people during the dinners to make it really intimate and 25-30 for happy hour 05:55 – Marketing School is giving away a free 1 year subscription of Crazy Egg which is a visual analytics tool 06:35 – Go to SingleGrain.com/giveaway for multiple entries 06:45 – That’s it for today’s episode! 3 Key Points: Target your guests for your live events—make sure people are on the same level so everyone can benefit from one another. You can offer free live events, but consider charging so people will take the event more seriously. Don’t focus on the money that you can generate from your events, focus on the value that you can get from it. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

8 Sep 201710min

In Episode #403, Eric and Neil discuss how to build a personal brand. Tune in to learn the difference between a corporate and personal brand. You’ll also hear how Eric and Neil built their own personal brands up to where they are now.  Time Stamped Show Notes: 00:27 – Today’s topic: How To Build A Personal Brand 00:41 – Building a personal brand opens up a lot of opportunities 01:00 – Neil had met various billionaires while building his personal brand 01:25 – Neil learned that you’re not going to build your personal brand unless you’re marketing yourself daily 01:44 – There’s a difference between a corporate brand and personal brand 01:54 – Corporate brands can be sold 02:05 – Michael Jordan, which is already a personal brand, cost millions and there’s just one of him 02:23 – If Michael Jordan passes away, his personal brand will be gone too 02:31 – Corporate brands will just continue to increase their market price 02:47 – Eric started his personal brand by way of his podcast which had single digit downloads 02:59 – When you put your content online, you constantly get better and can see what is getting the attention 03:20 – Gary Vaynerchuk has all the attention now and he’s all over social media 03:36 – He has 8 people in his personal marketing team 03:48 – He’s always trying new things 03:56 – Start slow, be consistent and gradually expand 04:03 – Marketing School is giving away a free 1 year subscription to Crazy Egg which is a visual analytics tool 04:45 – Go to SingleGrain.com/giveaway for multiple entries 05:00 – That’s it for today’s episode! 3 Key Points: Consistency in marketing yourself is what builds a personal brand. While you can’t really sell your personal brand, it opens a lot of opportunities for you. Update your online channels everyday and continuously grow your online presence. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

7 Sep 20178min