95% Of ChatGPT Citations Are Recent.. AI Is Beating Humans, Charlie Munger’s Sales Leader On Closing EVERY Deal, Google Dropping Rich Results To Simplify Search, Marketing Agencies Hit Summer Slumps Even With Steady Traffic

In Episode #401, Eric and Neil discuss how to get social media traffic when you have no followers and no money. Tune in to learn a few easy tactics that can get people sharing your content. You’ll also find out the importance of reaching out to the RIGHT people. Time Stamped Show Notes: 00:27 – Today’s topic: How to Get Social Media Traffic When You Have No Followers (And No Money) 00:38 – The easiest way to get traffic is to look at your content 00:44 – Google similar keywords that relate to your content and find other posts 00:51 – Get the most popular keywords and type them in the Twitter search box 00:55 – Email people who have tweets related to your keyword and check if they want to see your post 01:28 – Add a note: “If you like it, feel free to share it” 01:33 – You’ll get more social shares by doing this 01:45 – Growth Everywhere’s Instagram account now has 6400 followers 01:53 – Eric redoes the hashtags to engage with people more 02:26 – You can build pods with Instagram Direct Messaging where people share their posts with one another 02:54 – Join multiple pods, but make sure you’re adding value too 03:09 – Reach out to the right kind of people 03:22 – Marketing School is giving away a free 1 year subscription to Crazy Egg which is a visual analytics tool 04:26 – Go to SingleGrain.com/giveaway for multiple entries 04:35 – That’s it for today’s episode! 3 Key Points: Search your most popular keywords to find posts that are similar to yours—then, reach out to the audiences you find. Leverage Instagram, especially their direct message feature to find potential followers. Make sure you’re adding value to those you reach out to. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

5 Sep 20178min

In Episode #400, Eric and Neil discuss the pros and cons of hosting your own conference, and why you need to accept the reality that you’re going to lose money at the front-end. Time Stamped Show Notes: 00:28 – Today’s topic: Should You Host Your Own Conference? 00:36 – If you’re just starting out, the best option is to stay away from conferences 00:40 – The conference business is difficult and you’ll probably lose money 00:48 – Eric personally thinks that conferences aren’t that valuable 00:51 – Eric shares his experience with Treehouse 00:55 – Ryan Carson, CEO, is known for hosting conferences 01:08 – Conferences are a good way to build network 01:19 –Sean Ellis is known for hosting growth hacking conferences too 01:27 – Conferences are exceptionally valuable if—and only if—your business is already making money 01:34 – HubSpot has thousands of customers will benefit a lot from holding a conference where they can invite their customers 01:56 – Consider hosting a conference only if your business is established and getting $5-6M in ARR 02:25 – Alternatively to conferences, you can throw in a dinner or small events 03:04 – There are also virtual conferences where you don’t have to spend money on venue and can retail virtual tickets instead 03:22 – With a virtual event, the email list that you build can be repurposed 03:45 – When you’re starting out, you don’t necessarily have to pay people 04:11 – Marketing School is giving away a free 1 year subscription of Crazy Egg which is a visual analytics tool 04:57 – Go to SingleGrain.com/giveaway for multiple entries 05:07 – That’s it for today’s episode! 3 Key Points: If you’re just starting, instead of conferences, try to host dinners or small events. Conferences are beneficial if your business is stable and already earning at least $5M in ARR. Virtual conferences are also a thing – it’s cost efficient and you can use the leads for future use. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

4 Sep 20178min

In Episode #399, Eric and Neil discuss how to rank a 10-page website. Tune in to learn how you can slowly gain traction in spite of only having a few pages by placing massive emphasis on the quality of those 10 pages.  Time Stamped Show Notes: 00:28 – Today’s topic: How to Rank a 10-Page Website 00:40 – Neil picked 10 pages because a lot of people have small websites 00:45 – A 500-page website is easier to rank 00:56 – The more text you have on the page, the more likely you are to rank 01:03 – A 10-page website can still rank but it will never get as much traffic as a Wikipedia 01:10 – A small website should focus on link building and outreach 01:14 – Make sure your content is detailed and thorough 01:18 – Brian Dean of Backlinko started with only a handful of pages website 01:33 – The quality of his content is high 02:00 – Review Skyscraper Technique 02:10 – Groove HQ and Help Scout both started at the bottom 02:19 – Look at linkable assets 02:48 – “Look for a spin that can work out there” 02:59 – Slowly expand when your website starts getting traffic 03:14 – Marketing School is giving away a free 1 year subscription of Crazy Egg which is a visual analytics tool 04:01 – Go to SingleGrain.com/giveaway for multiple entries 04:14 – That’s it for today’s episode! 3 Key Points: People who have small websites can still rank their websites, but their websites will never have the traffic of the big players. Create detailed, high-quality content that will solidify your website. As your website gains traffic, add more pages—grow it in a controlled, consistent way that you can manage. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

3 Sep 20177min

In Episode #398, Eric and Neil discuss the art of scaling content for outreach. Tune in to learn exactly what you can do to not only develop great content, but promote it effectively. Time Stamped Show Notes: 00:27 – Today’s topic: How to Scale Your Content Outreach 00:35 – Content outreach is about reaching out to people to promote your content 00:48 – You don’t just write a content, you have to market it as well 01:05 – Content outreach starts with the foundation 01:19 – More than anything else, your content has to be GOOD 01:43 – The Skyscraper Technique by Brian Dean is a great strategy 01:48 – Create a list of website and social media users that you’re going to do outreach too 02:00 – You don’t want to keep hitting up the same people because they’ll get tired of hearing your song and dance 02:10 – Some will stop responding and some will flat out ignore you from day 1 02:35 – Eric uses Hunter and FindThatEmail in finding email 02:49 – JustReachOut is great in finding editors and publishers 03:02 – An outreach tool like Mixmax works well too 03:31 – You want to have your emails 10-15% customized 03:41 – Doing outreach is a time consuming game, but if you’re consistent it will pay off 04:03 – Marketing School is giving away a free 1 year subscription of Crazy Egg which is a visual analytics tool 04:49 – Go to SingleGrain.com/giveaway for multiple entries 03:50 – That’s it for today’s episode! 3 Key Points: Your content is useless if it never makes it in front of your target audience. Have a list of people who will consistently promote your content and then rotate your content between them. In writing emails to people, make sure things aren’t fully templated. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

2 Sep 20178min

In Episode #397, Eric and Neil discuss what Seinfeld emails are and how you can leverage them to enhance your business. Tune in to learn how can writing about nothing (literally) can lead to increases in both your network and your sales. Time Stamped Show Notes: 00:27 – Today’s topic: What Are Seinfeld Emails (And How to Leverage Them)? 00:53 – Eric thinks Seinfeld is just a show about nothing 00:59 – The Seinfeld email is like writing an email about nothing 01:07 – Eric shared a bad experience with American Airlines and wrote about the experience 01:24 – He got some great responses from the post 01:34 – “The good thing about writing about nothing is relating it to people” 01:45 – People are more likely to convert because they can connect with it and don’t feel like they’re being sold to 01:51 – You don’t want to write about nothing when you can’t connect it with your product and services 02:40 – For Neil, when someone writes for him, he still checks the end product to see if it matches his vision 03:11 – To be good with Seinfeld emails, you have to do it constantly 03:51 – “People love to hear about stories and Seinfeld emails are just one way to do it” 03:55 – Marketing School is giving away a free 1 year subscription of Crazy Egg which is a visual analytics tool 04:41 – Go to SingleGrain.com/giveaway for multiple entries 04:50 – That’s it for today’s episode! 3 Key Points: Seinfeld emails are basically emails about nothing—oddly enough, they’re effective. When writing a Seinfeld email, connect with people in your writing while subtly leading them to your products and services too. You have to write consistently to be good at Seinfeld’s email writing. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

1 Sep 20178min

In Episode #396, Eric and Neil discuss whether or not you should invest in typical marketing swag. Tune in to learn why Eric and Neil won’t spend a cent on swag while Sujan, Single Grain’s founder, blogged that he made $500K from it. Time Stamped Show Notes: 00:27 – Today’s topic: Should You Invest In Marketing Swag? 00:37 – Single Grain’s founder, Sujan Patel, had a lot of shirts and he made $500K out of it 00:50 – Personally, Eric won’t invest into swag 00:58 – Although, he has gotten useful swag from conferences before, and every time he uses the swag, he remembers the conference 01:18 – “You want to have stuff that people actually use” 01:37 – Neil believes that if you’re a big company, giving away swag is a good strategy in branding 01:45 – Swag can be too expensive for startups and it’s difficult to track your ROI from it 02:29 – If you want to try something, go to Startup Drugz instead 03:04 – Neil doesn’t create swag and would not even if he was a big company 03:30 – Marketing School is giving away a free 1 year subscription of Crazy Egg which is a visual analytics tool 04:25 – Go to SingleGrain.com/giveaway for multiple entries 04:38 – That’s it for today’s episode! 3 Key Points: Big companies with extra funds can spend on swag because it can be a good branding strategy—“can” is the keyword. If you are going to invest in swag, make it as usable as possible, and don’t go cheap—you want it to last for a while. Because of the associated costs with having quality swag most startups and small businesses shouldn’t consider it. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

31 Aug 20178min

In Episode #395, Eric and Neil discuss whether or not you should think heavily about SEO when building your new website, and what tools you should incorporate if you ultimately decide that an SEO needs to be a big part of your initial build.  Time Stamped Show Notes: Today's topic: Should You Involve an SEO When Building a New Website? 00:34 – If you’re a first time website builder, probably not 00:47 – If you have a website that’s producing an income, then you should involve SEO 01:02 – WordPress templates are already SEO friendly 01:17 – Big companies have to set the right foundation at first with the right SEO 01:45 – A standard SEO plug-in is good enough if you’re not a big company 02:14 – Go to Credo to find an SEO consultant help you with the technical audit if you need one 02:25 – Marketing School is giving away a free 1 year subscription of Crazy Egg is a visual analytics tool 03:21 – Go to SingleGrain.com/giveaway for multiple entries 03:25 – That’s it for today’s episode! 3 Key Points: If you’re a new entrepreneur, you don’t have to prioritize SEO for your website. Big companies should invest in SEO early because their websites are one of the foundations of their businesses. There are tons of SEO plugins available that are user-friendly. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

30 Aug 20176min

In Episode #394, Eric and Neil discuss how to get more business value out of LinkedIn. Tune in to learn how LinkedIn is enhancing its platform to create more engagement amongst its users, and the very real benefits of updating your LinkedIn profile daily.  Time Stamped Show Notes: 00:27 – Today’s topic: How to Get More Business Value Out of LinkedIn 00:34 – Eric is really spending time on LinkedIn at the moment 00:48 – Eric and Neil are both posting on LinkedIn every day and the engagement is great 01:29 – Spend just a couple of minutes every morning to update your LinkedIn to engage with your audience 02:00 – With LinkedIn, you have to participate 02:11 – Neil takes his most popular blog on LinkedIn by posting the first few sentences and adding a read more link 02:20 – It drives tons of traffic 02:28 – Neil participates in groups and messages potential business partners using his personal account 02:41 – Just last month, Neil generated more revenue on LinkedIn than Facebook 02:50 – LinkedIn now can target companies in groups 03:10 – Things are ramping up on LinkedIn and video advertising is becoming a big thing 03:37 – Eric uses Dux-Soup with LinkedIn Helper which allows you to visit targeted multiple profiles 04:39 – Marketing School is giving away a free 1 year subscription of Crazy Egg which is a visual analytics tool 05:20 – Go to SingleGrain.com/giveaway for multiple entries 05:24 – That’s it for today’s episode! 3 Key Points: Post daily updates to have a consistent engagement. LinkedIn is adding more features that let you interact with a targeted audience. Advertising on LinkedIn is also improving and its video ads will be the next big thing. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

29 Aug 20178min