BrandBusters CPG and eCommerce Podcast9 Jul 2024

BrandBusters Ep. 12: Clean Age Brand - Rachel Peters, Founder & CEO, and Brady DeLong, VP of Sales

In Episode 12, James and Sean have an engaging conversation with Rachel Peters and Brady DeLong.
Rachel is the Founder and CEO of Clean Age, a personal care brand designed for teenagers with a strong presence in major retailers like Target and Walmart. With over 15 years of experience in CPG branding, Rachel shares her journey from inspiration to execution.

Brady, the VP of Sales and Operations, brings a diverse background in natural CPG and culinary worlds, adding valuable insights to the conversation.
We discuss:
-How Rachel's background and family life inspired the creation of Clean Age
-The role of a venture studio in launching and scaling a CPG brand like Clean Age
-The challenges and strategies of a retail-first approach, especially in securing major retailers without a direct-to-consumer (DTC) foundation
-The importance of gender-neutral products and sustainability in appealing to Gen Z and Gen Alpha consumers
-Insights into Clean Age's product roadmap and the importance of scent and body spray extensions
-Navigating the complexities of retail logistics and maintaining strong relationships with buyers
-How their launch at Walmart almost turned into a disaster based on the wrong case and pallet labels for the inventory.
-How personal routines and work-life balance contribute to entrepreneurial success
Rachel and Brady provide valuable insights into the unique dynamics of the teen personal care market and share their experiences and strategies for building a successful brand.

We hope you enjoy this episode and find their journey as inspiring as we did!

Denne episoden er hentet fra en åpen RSS-feed og er ikke publisert av Podme. Den kan derfor inneholde annonser.

Episoder(28)

BrandBusters Ep. 28: Aidan Morris & Matt Wilson, Co-Founders of Orion Supplements

In Episode 28, James and Sean sit down with Aidan Morris and Matt Wilson, Co-Founders of Orion Supplements — the Gen Z-driven, flavor-first protein powder brand shaking up the health and wellness aisl...

28 Mai 202542min

BrandBusters Ep. 27: James Pidhurney, Co-Founder of Chalkless

In Episode 27, James and Sean sit down with James Pidhurney, Co-Founder of Chalkless, the patented grip enhancement brand shaking up sports, fitness, and even military training. In this episode, we co...

30 Apr 202543min

BrandBusters Ep. 26: Mike Rosinus & Julia Botsford, Father-Daughter Founders of GoHydrate

In Episode 26 of BrandBusters, James and Sean sit down with Mike Rosinus and Julia Botsford, the father-daughter duo behind GoHydrate, the clean hydration brand redefining what’s in your water. With M...

2 Apr 202541min

BrandBusters Ep. 25: Dylan Menter, Founder of Bear Balanced Creatine Gummies

In Episode 25 of BrandBusters, James and Sean sit down with Dylan Menter, founder of Bear Balanced, the world’s first creatine gummy brand. A Marine Corps veteran, SpaceX alum, and host of the How to ...

5 Mar 202545min

BrandBusters Ep. 24: Martin Forde, Retail Strategist & Former Dr. Squatch Retail Director

In Episode 24 of BrandBusters, James and Sean sit down with Martin Forde, a retail CPG sales expert whose career spans from PepsiCo to Dr. Squatch. Now running his own company, Martin helps brands cra...

20 Feb 202545min

BrandBusters Ep. 23: Daniel Schindler, CEO of Buoy

In Episode 23, James and Sean chat with Daniel Schindler, Founder and CEO of the hydration brand, Buoy, covering: -Differentiating within the saturated hydration category-Prioritizing "convenience and...

30 Jan 202540min

BrandBusters Ep. 22: Ryan Chen, Co-founder of Neuro

In Episode 22 (and our first of 2025), James and Sean chat with Ryan Chen, Co-Founder of Neuro, the Leading Functional Gum and Mint Brand. In this episode, we cover: -Starting a company with your best...

16 Jan 202543min

BrandBusters Ep. 21: David VanHimbergen, CEO of Reel Paper

In Episode 21, James and Sean "Keep it Reel" with David VanHimbergen, CEO of Reel Paper, covering topics such as: -Transitioning from CPG behemoth Procter & Gamble to leading a challenger brand in the...

21 Nov 202446min